Senior Vice President, Data And Analytics
San Mateo, California, Us
During my tenure at SurveyMonkey, I merged several groups to form a brand new Data and Analytics organization with the goal of improving the efficiency and effectiveness of business operations, building intelligent product functionality using ML, and delivering insights for the S1 filing and IPO of SVMK. As a first step, we transitioned the team to agile and implemented a business driven prioritization, intake, and acceptance process. This enabled us to triple delivery speed and improve accuracy. We developed a Customer-360 data set to capture and present customer data in Salesforce and serve as foundation for Data Science operations. We migrated the Data Warehouse from private (SQLServer) to public cloud (RedShift), implemented GDPR, and streamlined log data flow for real-time analytics and Machine Learning. As part of our revision of data flows and the data warehouse, we also enabled self-serve analytics for marketing and product teams. Our ML team implemented propensity to buy and churn prediction models as well as multiple in-product AI features for personalization, recommendation and analytics (next question recommendation, answer options, analytics recommendations and similar). As part of the product related ML work, we set up a new ML-Ops function to scale delivery of AI technology for product features (data flow, response time, automated testing, and continuous re-training). We also spearheaded the Data Governance processes and cross-organization alignment of business metrics and drastically improved delivery quality and job satisfaction by embedding Data Analysts within business units.