Responsible for Nescafé 3in1, Nescafé Xpress, Starbucks and Roast & Ground

Reporting into the Dairy & Ready to Drink Beverages GM - Measure shoppers' attitudes and behaviors on category basis and transfer these results into business plans through shopper excellence. - Develop Category Strategy document based on shopper excellence. (MBS) (Category definition, channel growth potential of category, identify priority channels and key opportunities in channels, define POP strategies and picture of success) - Ensure alignment and integration of category with sales and supply chain by planning, implementing and following up ICP Process. - Translate brand plans into monthly operation plan by involving in MBP cycle through MSR, MFR, MGR. Own and lead MSR. - Interpret market research reports, identify performance gaps through Nielsen and HTP monthly reports, communicate to channel development team for action implementation. - Strictly follow freshness, promotional volumes, seasonal products etc, when necessary action plan with channel development team to prevent bad goods. - Initiate and coordinate instore activities related needs with brand activation team- POP materials, sampling and merchandising - Provide category knowhow and support to channel development team for category management/captainship projects - Develop selling presentations and communicate to channel development team. - Develop I&R pipeline volumes - Lead and coordinate launch & relaunch plans, key campaigns with channel development team. - Develop deep sales and trade insight and feed brand teams to reflect shopper and trade needs in brand plans.

Reporting into the Customer Marketing Manager for Middle East, North Africa, Pakistan & Turkey Cluster• Lead development of Category Development Strategy to achieve defined business objectives for category in charge by designing in-store strategy covering multiple pillars; i.e. BTL communication and in-store materials, price architecture, category assortment, planogram and consumer promotions• Lead market execution of new launches, define quarterly cycle priorities and cascade the plans on channel basis to the field team through meetings and quarterly distributor meetings • Lead cross-functional relations with key stakeholders; Category Marketing, Sales and Supply Chain Teams• Manage the budget in charge while overviewing Trade Money initiatives • Responsible for management of shopper/channel initiatives and investments for the category• Utilize multiple data resources for better understanding of market trends, competition, channels as well as shopper insights driving a high-quality channel/trade plans • Utilize Nielsen reports on monthly basis to understand the market on region basis as well as define opportunities for market share and distribution across• Support Sales Team in the development of Joint Business Plans with major customers and distributors securing an alignment on activations• Work on defined processes to develop promotional packs, performance trackers for sales, shares, distribution and initiative ROI• Takes an active role in S&OP process ensuring the connection between marketing plans and market execution and sales

- Managing 15 indirect report sales people- Ensure achievement of agreed targets/KPIs (NPS, TTS, distribution, call coverage/frequency, Hit Rate, Drop Size, Bad Goods, AVAF) for the assigned Area- Responsible for setting objectives, leading negotiation process with Distributors (or any other 3rd party partners). - Execute daily monitoring of customer's performance against defined KPIs (sales out, inventory level, order placement on-time etc)- Responsible for the execution of the Channel Category plans at the POP. - Support the development of Cycle Plans by providing feedback- Responsible to provide quality and on-time information on demand forecast by distributor, report on market dynamics, competitor activities- Coach, motivate and develop Distributors’ sales force

- Effectively planning and implementing Confectionery annual commercial plans to ensure NPS, TTS and NNS Targets of Total Business and per sub-category- Particular ownership of TTS in Local KA's and SPM A, B, C and TTS Budget used for Bad Goods optimization- Leading POS Material Strategy of Confectionery on a holistic manner: Develop AVA Strategy driven by shopper & customer insight, plan accordingly POP, Sampling and Planogram for Confectionery Business- Lead the Strategy from the field; regular region and customer visits to be the 'voice of the business' to sales teams, merchandising teams and customers- Accountable of execution of ICP activities on brand, SKU, channel and customer-basis on time & on budget. Responsible to drive learnings from MBP Cycle and plan with Sales Team corrective actions accordingly.- 'Active participation of Planogram Development per channel and promotional strategy of Confectionery Business to maximize ROI of trade promotions and sales incentives- Driving Category development initiatives in local key accounts and SPM A, B & C on an end to end basis

- Responsible for KitKat, Chokella and Nestlé Classic Wafers brands.- Planning and executing communication strategy (ATL & BTL)- Understanding, analyzing and leveraging company, channel, category, consumer and shopper data effectively.- Managing agencies (briefing and debriefing of agency input).- Plan, initiate and exploit market research- Supporting brand plans within Integrated Commercial Planning Process (ICPP)- Managing and exploiting packaging design. Strive for visual superiority.- Leading, coordinating path to purchase initiatives within ICPP- Supporting technical applications for innovations and renovation (R&D, Packaging; Production, Supply Chain)- Preparation of the price list and obtaining approvals- Regular PFME tracking

- Assisting channel development manager to develop channel category plans during ICP Process. - Pre & post evaluation of trade promotion- Monitor and track performance of categories in respective channel(s) with periodic research (Nielsen, HTP), continuous communication with regions and regional CCSD.- Analysis & interpretation of ER+ secondary sales system on region and channel level (distributor) or B2B data for Key Accounts- Supporting on daily operation of consumer and trade promotions by giving direction to the sales team and taking feedback on the performance- Monitoring global developments and best practices and implement in channel management practices.

CCSD