Gokhan Er

Gokhan Er Email and Phone Number

Associate Director - Marketing Analytics @ Turkcell
turkey
Gokhan Er's Location
Istanbul, Istanbul, Türkiye, Turkey
Gokhan Er's Contact Details

Gokhan Er work email

Gokhan Er personal email

About Gokhan Er

Head of Marketing Analytics team.Working on data science and machine learning algorithms on Python and R.Predictive models: Developing AI models for marketing activities (churn prevention, upsell and cross-sell models).Segmentation models: customer classification models via their app, usage and lifetime movements.Descriptive analytics: Business intelligence, creating dashboards and advanced reporting with BI tools.Statistical analysis in marketing.Experience at very large data-warehouse.High level knowledge of Marketing strategies (acquisition, retention, loyalty and churn)

Gokhan Er's Current Company Details
Turkcell

Turkcell

View
Associate Director - Marketing Analytics
turkey
Website:
turkcell.com.tr
Employees:
10449
Gokhan Er Work Experience Details
  • Turkcell
    Associate Director - Marketing Analytics
    Turkcell Dec 2018 - Present
    İstanbul Province
    Ass. Director of Marketing Analytics team. Leading and mentoring team of data science and analysis.Pushing predictive and descriptive concepts to team.Working on data science and machine learning algorithmsSQL, Python and R.Applying machine learning algorithms in marketing (churn prevention model, customer classification models via app usage behaviour, upsell models, cross-sell models).Business intelligence, advanced reporting with Microstrategy.Statistical analysis in marketing.Experience at very large datawarehouse.High level knowledge of Marketing strategies (acquisition, retention, loyalty and churn)
  • Turkcell
    Lead Data Analyst And Corporate Pricing Manager
    Turkcell Oct 2016 - Dec 2018
    Turkey
    Analytic Marketing with data science toolsPricing analysis of campaigns and products
  • Deutsche Telekom
    Marketing Product And Pricing Manager
    Deutsche Telekom Aug 2011 - Apr 2015
    Cologne Area, Germany
    Design of products for MVNO Telco’s.Competition analysis, determining of customer segments, feasibilities of products and post analysis.Retention&churn reduction campaigns.Behaviour based campaigns, predictive modeling and segmentation, rule based marketing.Acquisition quality and premium systemsMarketing insights, business intelligence reportsBest estimations and P&L managementProjects :- 5 year business plan (customer,revenue,cost,EBITDA estimations) of business Start-up in Germany,Netherlands,Austria- Setup a Datawarehouse and business intelligence model
  • Turkcell
    Marketing Pricing Expert / Senior Customer Analytics Analyst
    Turkcell Mar 2010 - Aug 2011
    Istanbul, Turkey
    Analytical modelling,customer base segmentation , campaign execution, real time marketing, customer profile analysis and integrity and synchronisation of dataCreating Price/Tariff/Churn models and segmentation's by using data mining and BI tools, Financial feasibility of campaigns,productsPost analysis of marketing actionsMobile data (3G) and MobileBrandBand pricing, product designBest estimations, AOP
  • Turkcell
    Business Intelligence Systems Analyst
    Turkcell Mar 2007 - Mar 2010
    Istanbul, Turkey
    Business Intelligence Analyst, Modeller by using MicroStrategy, Cognos and SAS BI tools• Marketing, Sales, Value Added Services - Pricing, Acquisition, Churn, Retention Analysis• Data warehouse analysis & design experience in Quality Department* As a Business Analyst; the creation of the appropriate data structure (Data Warehouse and Business Intelligence Metadata, BI Application Objects) for Marketing, Finance, SalesDeveloping reports at Cognos and Microstrategy
  • Insprit
    Consultant - Business Intelligence Systems
    Insprit Jun 2006 - Mar 2007
    the creation of the appropriate data structure (Data Warehouse and Business Intelligence Metadata, BI Application Objects, Reporting Layer objects) for Marketing, Finance, Sales..Microstrategy...
  • B&M Information Technologies
    Data Warehouse Developer , Analyst
    B&M Information Technologies Jan 2006 - Jun 2006
    Project Responsible, DataBase Administration, Code DeveloperTasks : Constructing SQL Database (necessary Tables, Views, Triggers, Storage Procedures, DTS's of data) For ERP Creating Interfaces (Web Services, ASPX, HTML, XML formats by using Visual Basic.NET)Discussing, Planning, Analyzing of ERP - Intranet Programs that customers need to. (By using Well-Known Accounting-Foreign Trade-Production Procedures)Technical Support of Short Period Problems with CustomersTraining of Personals who works Customers Companies about ERP-MS CRM
  • Eleks Dış Tic. A.Ş., Is One Of The Elginkan Group'S Companies.
    Erp Project Manager
    Eleks Dış Tic. A.Ş., Is One Of The Elginkan Group'S Companies. Jan 2005 - Dec 2005
    Istanbul, Turkey
    • Constructing SQL Database (necessary Tables, Views, Triggers, Storage Procedures, DTS’s of data) For ERP • Creating Interfaces (Web Services, ASPX, HTML, XML formats by using Visual Basic.NET)• Discussing, Planning, Analyzing of ERP – Intranet Programs that customers need to. (By using Well-Known Accounting-Foreign Trade-Production Procedures)

Gokhan Er Skills

Pricing Business Intelligence Revenue Forecasting Segmentation Product Management Telecommunications Data Warehousing Crm Project Management Pricing Strategy Data Mining Analysis Vas Erp Business Analysis Oracle Pl/sql Sas Cognos Data Science Ebitda Growth Microstrategy Olap Business Intelligence Tools R Python

Gokhan Er Education Details

Frequently Asked Questions about Gokhan Er

What company does Gokhan Er work for?

Gokhan Er works for Turkcell

What is Gokhan Er's role at the current company?

Gokhan Er's current role is Associate Director - Marketing Analytics.

What is Gokhan Er's email address?

Gokhan Er's email address is er****@****ail.com

What schools did Gokhan Er attend?

Gokhan Er attended Boğaziçi University, Istanbul Marmara University, Koç University.

What skills is Gokhan Er known for?

Gokhan Er has skills like Pricing, Business Intelligence, Revenue Forecasting, Segmentation, Product Management, Telecommunications, Data Warehousing, Crm, Project Management, Pricing Strategy, Data Mining, Analysis.

Who are Gokhan Er's colleagues?

Gokhan Er's colleagues are Erkan Cuğ, Muhammet Köse, Zülal Gül, Fahri Demir, Turan Okay, Serkan Güler, Deniz Yilmaz.

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