• Good understanding of online ad campaign metrics (CPM, CPC, CPI, CPA etc.), technologies and analysis.• Proficiency in Banner Ad tag, Native AD tag, JS/HTML & Mraid Ad Tag and Video Ad tag.• Worked on DSP (Demand Side Platform), SSP (Supply Side Platform) and HasOffers Platform.• Coordinating with the production team to ensure that ad creative is in compliance with site specifications as well as functionality.• Day to day management of Java Script, Video, Image and mobile… Show more • Good understanding of online ad campaign metrics (CPM, CPC, CPI, CPA etc.), technologies and analysis.• Proficiency in Banner Ad tag, Native AD tag, JS/HTML & Mraid Ad Tag and Video Ad tag.• Worked on DSP (Demand Side Platform), SSP (Supply Side Platform) and HasOffers Platform.• Coordinating with the production team to ensure that ad creative is in compliance with site specifications as well as functionality.• Day to day management of Java Script, Video, Image and mobile display campaigns.• Tested various campaigns prior to a full launch.• Analysis of campaign data and making daily, weekly and monthly reports.• Monitoring campaign deliverables and ratios for optimal results for AM.• Meet campaign goals through campaign optimization,• Identify and measure campaign efficacy.• Ability to manage multiple tasks efficiently.• Focus on campaign execution and fulfilment processes.• Knowledge of campaign design and performance monitoring.• Good knowledge in cross domain and products campaigns.• Testing of all ad creative for compliance of site specifications as well as functionality.• Communicating with Clients after completion of the assigned task, or in case of any issues found with respect to the performance of the Campaigns.• Preparing reports on campaign performance and optimizing the Campaigns.• Modified campaigns as necessary to maximize efficiency.• Review instructions sent by clients, and comprehensively check if all case details and assets are provided, if otherwise, get back to clients through remedy for clarifications.• Monitoring day to day Ad Operations work.• Working directly with Media partners and Yield management team.• Suggesting Margin for each offer to Yield Management weekly once.• Daily Activity Include Client Support, Campaign Setup, Campaign Optimization, Reviewing Campaigns Setup and Performance reporting.• Managing and QC the Ad-quality and Creative reviewing Team.• Tools used for tag verification Geo Edge, TMT. Show less