Pricing Strategy/ Revenue Optimization•Increased daily active users (DAUs) by 20% and improved PnL through optimized funnel conversion, discounting strategies, and targeted marketing plans, managing a $600M portfolio for flights.•Boosted net revenues and profitability by 45% across airlines by implementing dynamic pricing strategies based on competitor analysis and market trends for Paytm flights.•Increased gross revenue by 54% by leading revenue maximization projects such as convenience fee optimization, optimized vendor selection logic and geographical user targeting•Increased topline by 16% by optimizing pricing and discounts on partner channels such as Skyscanner and Wego FlightsStrategic Planning•Improved market share by 35% YoY by outlining the product roadmap and leading conversion-enhancing projects, including A/B testing strategies.•Increased new user acquisition by 18% across multiple channels through user flow optimizations based on in-depth behavior analysis and personalized discounting strategies developed using predictive modeling.•Achieved 25% YoY revenue growth by leading the analytics function for the entire travel vertical, automating data collection and analysis using tools like SQL and Python to streamline conversion tracking.•Saved 20+ man-hours weekly and improved response times to market changes by developing an AI-driven alerting system utilizing ChatGPT and machine learning algorithms to analyze funnel drops and conversion issues.Marketing•Increased user engagement by 22% by strategically allocating a $2 million annual marketing budget across channels, including Performance Marketing, Display, Facebook, and Instagram.•Improved retention by 12% through the deployment of highly targeted marketing campaigns by collaborating with central analytics teams to apply machine learning models and data science techniques in customer segmentation.

Blue Wander Travels is a USA based Online Travel Agent, with focus on premium and affluent customer base, and looking to expand their user base to India• Consulted on their Go To Market Strategy for entering the Indian holiday consumer space• Detailed industry analysis, trends and planning for unique characteristics of the Indian holiday market• Cost and revenue analysis of similar players, business model (theme, value proposition, prospective• locations, mode of marketing, target audience, sample of target establishment)• Advised on the key focus markets, supplier connects, industry connects and pricing strategies• Evaluated and suggested potential new channels of customer acquisition • Developed training modules for future sales/operations agents to increase productivity and conversions

Revenue and P&L Leadership•Led the Revenue & Strategy for International Hotels at Goibibo, driving annual GMV exceeding USD 100 million.•Full P&L Ownership for International Hotels, overseeing forecasting, planning, and ensuring adherence to the business plan.•Achieved 100% revenue growth in 18 months, while improving bottom line performance by 3x.•Solely responsible for pricing and discounting strategies, developing innovative solutions to reduce user discounts while increasing conversions.•Led the development of annual plans for the line of business, including EBIDTA projections, pricing frameworks, and user growth and conversion targets.Product Management and Innovation•Acted as the Product Liaison for International Hotels, working on projects such as ranking algorithms, content enrichment, and API integrations with third-party suppliers.•Led the product charter for International Hotels, spearheading new product development across areas such as User-Generated Content (UGC), inventory, pricing, payments, and Net Promoter Score (NPS).•Delivered a 20% increase in user conversions within one quarter, while reducing overall costs.Strategic Collaboration and Optimization•Directed promotion strategy to optimize costs and maximize ROI, contributing to new customer acquisition for the category.•Collaborated extensively with cross-functional teams, including Product, Tech, Supply, Marketing, Finance, and Post-sales, to meet key business goals.•Optimized marketing spend across multiple channels, such as SEM, Meta, and Display, improving cost-efficiency and enhancing impact.•Utilized data analytics and consumer insights to derive actionable business strategies and improve decision-making.

As a member of the founding team, played a pivotal role in defining GoFro's overall business model and spearheading the initial product development phase. Held three key roles during my tenure: Product Management, Business P&L, and Business Analytics.Product Management•Conceptualized the system framework during the early product development phase, laying the foundation for GoFro's platform.•Led the development of multiple product tools, collaborating closely with application engineers to enhance operational efficiency across departments, including Operations, Marketing, Sales, and Finance. These tools positively impacted metrics such as margins, sales, and process efficiency.•Accelerated tech project execution by recruiting and managing interns, part-time consultants, and freelancers. Initiatives included creating B2C web scrapers to fetch hotel prices and Excel macros to automate various business tasks.•Served as the business liaison for the Product and Tech teams, providing key business intelligence and strategic direction for product development.•Designed the supplier panel process flow, enabling suppliers to upload their products on GoFro’s platform. This innovative feature was the first of its kind in the industry.Business P&L•Led P&L for European destinations, Indonesia, and Sri Lanka. Increased revenue for Indonesia by 350% and contributed to an overall business growth of 210% in the same period.•Drove initiatives that resulted in a 400% YoY increase in organizational margins.Business Intelligence & Data Analytics•Sole owner of business reporting, responsible for preparing reports for investor presentations and board meetings. Regularly interfaced with top management and external investors to analyze company financials and performance.•Developed comprehensive dashboards using SQL and other tools, enabling business leaders to access relevant data points efficiently.

•Product owner of various Microsites on Magicbricks.com•Conceptualize and build wireframes and PRDs as a part of Product Specifications•End to End coordination with various departments such as Design, UI, Technology, Marketing, Delivery, Sales, Etc.•Use various analytics tools to track various business metrics, and use them to enhance user experience•Own end to end experience, Product strategy & roadmap, delivering specific measurable outcomes•Define and drive conversion of all promotional mailers being sent to users

Destinations Handled: Thailand, Singapore, Malaysia, Hong Kong, Indonesia, Sri Lanka, Vietnam, Cambodia•End to End ownership of destinations being handled•Responsibility for the P&L of destinations•Liaison with marketing for proper delivering of queries, with focus on SEM & SEO•Coordination with Technology team for developments relating to Products•Sales drive for Retail, Call centres and online channels•Working closely with International Vendors/Hotels/Attractions/Airlines•Constant Product Innovation & development, with special focus on new products

Destination Handled: Thailand, Vietnam and Cambodia•Preparation of yearly product plan with financial targets and actions.•Ownership of the product and its Profit and Loss statement•Oversee and manage the product on daily basis.•Working closely with International vendors and suppliers•Driving sales on all fronts - Online and Offline •Analyze the market and consumer needs to identify opportunities for product enhancements•Working in close connect with sales and marketing to promote the products created•Engage in defining a strategic creative direction for product and marketing communication to ensure proper query flow•Be a single point of contact for entire organization for any query/issues pertaining to destination being handled.•Training sales team on PAN India level

Analyst for Commodities and Currency DivisionResponsible for analyzing commodities constantly and making market predictions based on the sameSuggesting client suitable options for investment based on analysis and predictions