Lee Goldberg Email & Phone Number

United States

Raleigh-Durham-Chapel Hill Area

• Collaborated with the product and lead gen teams to create the strategic product marketing plan and developed the tactical frameworks for GTM initiatives (including persona creation, targeting, pricing, materials development) and for the long-term management of product messaging• Spearheaded quarterly market analysis, identifying lead generation opportunities through data-driven segmentation and prioritization aligned with existing client relationships, industry trends, the product roadmap, and total-available-market• Implemented product messaging guidelines to unify brand communications across Sales, Lead Generation, and Product teams• Conducted market analysis, competitive analysis, customer and user research, and led Voice of the Customer surveys and regular engagement sessions to guide marketing strategies and inform product improvements

• Led a multi-departmental team of seven in strategy generation, roadmap management, operations improvement, new product development, and reporting for a suite of data-based products, helping grow revenue 15% per year through the successful release of value-add capabilities centered on expanded data integration and accuracy (via AI), modernized data visualization, and improved UX/UI• Centralized the collection of employees’ and customers’ roadmap ideas and aligned the evaluation and prioritization criteria around corporate-level goals• Successfully championed the enterprise adoption of professional services administration (PSA) software, from vendor selection through implementation, consolidating the organization from three systems to one and enabling it to calculate financial performance for the first time at the project, product, and client level

New York City Metropolitan Area

• Crafted select go-to-market strategies for a medical device client, ensuring alignment between product development and launch goals, and delivered monthly KPI analyses to track engagement profitability

Greater New York City Area

• Transformed custom analytics and research services into scalable, standardized products, driving a revenue increase of $200K by implementing account team training, robust marketing materials, and flexible support for client feedback• Negotiated a third-party data license agreement with the country’s most prominent healthcare quality measurement organization, more than doubling the scope and value of our offering, and uniquely allowing us to integrate and resell their data within our client engagements• Worked closely with SMEs, account leads, internal and external IT professionals, data scientists to manage the product roadmap, allowing us to successfully launch visualizations that geographically represented health plans’ and hospitals’ quality performance scores• Responsible for internal launch and staff training, sales & marketing strategy and materials, sales development, operations and product improvement

Greater New York City Area

• Responsible for the end-to-end management of research report products focused on companies’ healthcare benefit designs, including direct customer engagement and research, strategy and roadmap ownership, targeting, marketing, pricing, and sales support• Promoted organization’s thought leadership through conference presentations, webinars, teleconferences, client meetings, and written articles in industry publications• Directed cross-functional team efforts to improve product development speed by 40% through standardized design and launch protocols, enhancing responsiveness to client needs

Greater New York City Area

• Consulted with clients to design and implement cost-sharing structures to minimize cost trends, while increasing Medco’s revenue by $8.3M• Innovated a distribution model for a national retail partner, increasing both foot traffic to its in-store pharmacies and the volume of prescriptions filled by our company by 5%

Greater New York City Area

• Coordinated and led the development of the email marketing database for direct-to-consumer communications• Instituted profitability metrics into the standard post-promotion debriefing• Championed the creation of customer lifetime value metrics to enhance business insights and drive marketing efforts

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, English Language And Literature