Owner of Orange County, CA-based agency Golden Arrow PR & Social Media, specializing in building brands through strategic PR, Media Relations, Change Management, Social Media, Influencer Management, Brand Gifting, Social Media Giveaways, Celebrity Partnerships, Paid Media, Digital Media, Video Production, SEO, Website Development, Franchise Communications. We help turn start-ups into national name brands. Our strengths lie deep in lifestyle, emerging technology, medical devices, packaged goods, baby products, health/fitness, fashion, and beauty. Co-founder and former President of Yogurtini® Self-Serve & YHI, Inc (Franchisor of Yogurtini that opened over 25 stores across the country). Sold to the Rocky Mountain Chocolate Factory® in 2013. Company was widely featured in national media outlets including CBS, NBC, The Wall Street Journal, and The Huffington Post, among many others.About Yogurtini® Self-Serve, and YHI, Inc ®:Created by Tempe, AZ natives and sisters, Natasha and Chelsey Nelson, Yogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. With over 25 locations, Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association. The popularity of Yogurtini® and the brand has been recognized consistently by customers and media outlets including The Wall Street Journal, CBS News, NBC, The Huffington Post, and in its native Arizona, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. Yogurtini® was also nominated for “Best Frozen Yogurt” by The Phoenix New Times. Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini’s top quality, taste, original flavors, and extensive toppings have been praised by the masses.