Goldie Tock Email & Phone Number

Events•Assisted in implementing first company event, The Well, a women’s wellness event in 2017 - a day event comprised of speakers, dining, shopping, and other activities•Coordinated the 2018 event, improving it for its second year, introducing workshops, an expanded vendor market (secured +40 vendors), and other interactive elements with sponsors•Compiled sponsorship package and disseminated it to secure table sales and sponsorships to be able to exceed desired donation to Halton Women’s Place - an initiative of the eventCommunications•Managed multiple client accounts and projects and oversaw team members•Created communications and marketing plans that helped secure clients•Media kit development for internal projects and external clients•Assigned and managed projects with graphic designers, working with printers from pre-press through to printDigital Marketing & Social Media•Responsible for engaging online community, social media scheduling for clients, including writing, planning, and sourcing images to accompany copy•Researched, developed, and presented social media workshops•Implemented communication with clients via email marketing campaigns and CRM applications•Optimized web pages to ensure effective SEO•Created social reports to monitor and benchmark ROI of social media performanceWriting•Served as editor on client magazine, proofing and editing the print publication in its entirety•Worked with retail stores, distributors, and suppliers, and selected pieces for publication’s product pages as per editor duties•Blog writing for various industries•Analyzed, evaluated, and rewrote website copy and implemented it via website backend

•Maintained website’s social media accounts through Hootsuite•Calculated benchmarks and ROI of company’s digital presence and ad spend•Raised social media following by over 200%

•Assisted in the unveiling of the Bulldogs’ 2016 Black and Gold campaign leading up to and on event day•Tasked with evaluating community partnerships and sponsorship opportunities•Generated content for game day materials, both print and digital elements

• Helped the HNC develop a strategic communications plan• Refurbished website’s content and design

•Responsible for monitoring sources for government and corporate clients•Reviewed news broadcasts to edit and create summaries for management review•Achieved quality and quantity standards to be recognized as a top content monitor

Digital Marketing Management Certificate

Ontario College Graduate Certificate, Public Relations

Honours Bachelor Of Arts, Communication Studies