SidelineSwap is the leading marketplace in the sporting goods industry. The platform blends commerce with community to deliver a fresh marketplace experience that’s attracted more than 250k high school, college athletes, and sports families since it was launched in 2015.Our team is passionate about building a world-class mobile marketplace. We recently raised a Series A round led by Global Founders Capital, and our investors include Riverpark Ventures, Peak6 Ventures, and our advisors include former executives from Etsy, Staples, Amazon, and ESPN.My role is expansive and includes forecasting & reporting, fundraising, strategy, merchandising, product management, and customer experience.

Strategic Advisor to Modsy. Modsy sits at the intersection of design, art and technology, combining together advanced 3D graphics, computer vision and creative curation. The Modsy mission is to change the way we imagine, design and create our homes.

• Scaling a Global Site Merchandising team to 200+ merchandisers to develop a specialty retailing experience supporting multiple different websites (brands and geographies) with strong upward feedback NPS. • Delivering step-function changes for customers in site navigation & class shopping over 4 years leading to conversion rate gains worth nearly $1 Billion in incremental Gross Revenue. Maximized likelihood that a consumer finds and purchases the right item for them with rich and easy to navigate information, imagery, and search experience. • Partnering with the Business Intelligence group to build out scorecards and web analytics to support decisions and a rapid test and learn approach leading to key insights on customer shopping behavior. • Driving meaningful improvements to our SKU addition capabilities for suppliers and internal users through platform enhancements driving self-service adoption and reducing effort. Leveraged data science to find bad data, correct it, and determine methods of error prevention. • Directing the rapid in-house development of new merchandising tools and site templates that enable optimal local decision-making, delivering additional functionality, and laying the foundation for personalization and a mobile-friendly experience.• Globalized the product catalog enabling SKUs to flow seamlessly and quickly from one site to another, vastly increasing sales opportunity and reducing manual effort.

• Created a domestic stocking program driving improved customer satisfaction through competitive fulfillment on top selling items through forecasting and operational excellence. • Drove significant improvement to recovery rates on clearance and returned inventory, inventory turn, stock-out rates, overall inventory health metrics, and management reporting dashboards. • Incubated a new strategic sourcing capability for private label brands. Implementation of inventory planning best practices on new businesses such as Joss & Main and DwellStudio.

• P&L ownership for a set of market categories; defining and driving a strategic vision for the categories; growing profitable sales, customer loyalty and competitive differentiation; coordinating efforts across merchandising, advertising, sales, service and software engineering resources.• Led a vendor management team responsible for over 1,300 supplier relationships and was a key player in architecting and implementing a new department structure with new success measures.

Travelocity is a leading provider of consumer-direct travel services for the leisure and business traveler. It markets and distributes travel-related products and services directly to individuals through Travelocity and its various brand Web sites and contact centers, and Web sites owned by its supplier and distribution partners.As Vice President of Cruise, Car & Rail, I had the following responsibilties:Stategy, product feature development, price competitiveness, supplier negotiations and content acquisition, merchandising, contact center sales and service, and P&L accountability.

Responsibility for product features, price competitiveness, supplier negotiations and content acquisition, merchandising, contact center sales and service, and possessed P&L accountability.

Responsible for the close and planning processes and ad-hoc analysis projects. Prepared & presented variance explanations. Collaborated with Investor Relations on communications to analysts and investors.

Analyzed new products including quantification of market opportunity, pricing, and costing. Provided financial support to business justifications and presented recommendations to senior management. Evaluated new deal contracts including contract structuring, and negotiation strategy.

• Developed a credit risk scoring system enabling the research staff to concentrate resources on the high-impact bonds in portfolios totaling $19 billion.• Redesigned the performance evaluation system for the Fixed Income mutual funds. • Researched the creditworthiness of existing and potential tax-exempt holdings. • Negotiated with all stakeholders to obtain favorable covenants and coupon rates associated with new issues and bond restructurings.