Peter Goldsmith Email & Phone Number

Beaconsfield, Gb

Beaconsfield

Bringing perspectives from experience of working for large and small brands, agency, rights holders, charities and athletes. Commercially minded approach to marketing. Services include commercial strategy, marketing and sponsorship strategy, rights sales and negotiation, partnership management, delivery of brand stories and activation plans, leadership of multi-agency teams, full management of M2 P&L.I lead our commercial consultancy project with the English Institute of Sport, and have developed and lead the partnerships strategy since 2019, working with partners including BAE, Yakult and Mindful Chef. In addition to my FMCG experience, more recently I have worked in the alcohol and alcohol free categories on sports partnerships across multiple brands and rights holders in football, cycling, triathlon, golf health & wellness and rugby. Over the last 18 months I have worked within the Sport for Good sector facilitating partnerships for charities including Made By Sport and Sported. I am proud to have been part of the team that delivered the inaugural Women's Tour, and a hugely successful commercial period for the Tour of Britain and Women's Tour between 2014 and 2018 through partners including OVO Energy, Aviva, Premier Inn, Wiggle and Halewood. I am also proud to have played a small part in Project Restart through leading the on-site operations at several Premier League clubs.

Hayes

9/13 – 11/13: Interim Trading Director• Delivery of UK&I monthly sales and volume targets through BU’s. Approval of multi million promotional and JBP spends. Lead sales functional transition to new structure1/10 – 9/13: Business Unit Director (Tesco), HJ Heinz• Strategy deliverables - Leading role in developing and implementing UK&I retail trading strategy. Development of BU plan to deliver UK&I sales, volume and margin targets, supported by contingency options. Reduction in promotional reliance through commercial effectiveness and demand creation.• Commercial results - NSV growth of 11% 2012 v. 2009, margin improvement, absorbing 11% increase in COGS, through volume, mix and price. G/L reduced by £6m (50%) YoY, improving cash flow. Growth ahead of Tesco corporate performance, performance stability. Stabilised relationship and reduced sales volatility HJH biggest customer.• Customer Recognition - Step change in customer feedback as measured by Advantage Group. 3 customer awards at annual conferences, nominated as Grocery Supplier of the Year 2013.• People Leadership - Lead, recruit and develop cross functional team of 20 and implemented a cultural change through development and implementation of vision and values. Improved employee engagement scores. Leadership of key projects across sales function including Game Changing Leadership programme.

Delivery of global sales target through development of global team communication and capability, leveraging international agreement, optimising trade terms and supporting category management development.Results: YoY growth of 18% (local currency), delivery of first Tesco Global conference, renegotiation of ITA, improved terms with multi market suppliers

Contribution to the delivery of UK trading plan through creation and delivery of customer business plan. Direct customer management of Andrex & Kleenex brands - 11% growth 2008 v. 2007 through alignment to customer strategy.

Delivery of launch of Coke Zero into UK market across all channels, CCE’s biggest ever NPD launch at the time. Management of launch budget including launch event, internal & cross channel customer brand presentations, representation of CCE in the profitable development of NPD, promotions, pricing and channel strategies. Coordination and management of project teams to deliver brand experiences and NPD launches

Business Development Manager, Tesco• Create, agree, monitor and revise business plan, to deliver volume, profit and mix targets, including CPI’s and execution of TTL marketing campaignsCoca-Cola Enterprises, Business Development Mgr - Safeway (Operations)• Ensure effective communication between HO & regional sales teams enabling delivery of plan• Delivery of new category range plans, driving significant space & distribution gainsCoca-Cola Enterprises, various sales roles across wholesale, impulse and Grocery including Sales Manager, Territory Merchandiser and Regional Sales Training Manager

2;1 Ba Hons, Human Geography & Rec Studies

Activities and Societies: Volleyball, cricket

Education record