Alexandra Goldstein Email and Phone Number
As a Marketer at American Express, I leverage my STEM MBA and digital marketing expertise to create engaging and effective campaigns for our cardmembers. I work with cross-functional teams to analyze data, optimize performance, and deliver innovative solutions that drive customer loyalty and satisfaction.I have more than 6 years of experience in various global markets, where I successfully grew the market share of products and brands across multiple industry sectors, including entertainment, publishing, education, and med-tech. I am passionate about experiential marketing and data-driven storytelling, and I have developed strong knowledge of various digital media platforms. I also have a background in international education, where I learned to juggle multiple moving parts and stay calm in the face of uncertainty. My international experience has also led me to appreciate cultural exchange and champion diversity in the workplace, something I look forward to continuing throughout my career.
American Express
View- Website:
- americanexpress.com
- Employees:
- 79797
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American ExpressNew York, Ny, Us
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Senior Analyst, Us Consumer Loyalty Marketing: Treatment ActivationAmerican Express Dec 2023 - PresentNew York, Ny, Us- Spearheaded marketing initiatives (email campaigns and digital placements) for American Express Financial Relief Program, resulting in increased enrollment and optimized campaign performance- Developed test and learn strategies to enhance email messaging effectiveness- Project managed the adoption of Salesforce marketing automation tools to improve campaign processes- Collaborated with cross-functional teams (creative agencies, risk, legal) and supervised business analyst working on back-end implementation system
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Senior Analyst, Us Consumer Loyalty Marketing: Digital Engagement & ServicingAmerican Express Sep 2022 - Dec 2023New York, Ny, Us
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President - Graduate Business CouncilUniversity Of Rochester - Simon Business School Feb 2021 - May 2022Rochester, Ny, Us -
First Year Representative - Graduate Business CouncilUniversity Of Rochester - Simon Business School Sep 2020 - Feb 2021Rochester, Ny, Us
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Mba Global Product Marketing Intern - Interventional CardiologyBoston Scientific May 2021 - Aug 2021Marlborough, Ma, Us•Developed go-to market strategy for next generation medical technology device targeting a high-growth-potential market projected to grow from $300M to $1B•Uncovered a new market segment opportunity valued at $12M by leveraging quantitative data from internal sales reports and third-party sources, such as online databases and conjoint analysis studies, as well as qualitative customer insights gathered through nine double-blind interviews with Interventional Cardiologists •Created and presented a comprehensive customer segmentation strategy with value propositions, marketing communications and strategic positioning•Gained support from 60 stakeholders at various management levels across cross-functional teams to pursue this new target market -
English Second Language TeacherAlternativ Cz S.R.O & Hledám Učitele Z.S. & Vipkid Sep 2018 - Jun 2020In Person Schools:• Lead instructor for Czech first-grade class of 30 students (ages six to eight)• Generated a 320% improvement in students’ English proficiency and vocabulary in eight months by developing and implementing comprehensive lesson plans with structured goals• Increased student retention rates in English classes by 30% by building strong relationships with students, ensuring they all received personalized feedback and encouragementVirtual Schools: • Launched and marketed virtual teaching business, attaining 500 bookings in 18 months; managed all aspects of business• Taught English in a virtual one-on-one setting to 53 children from China, using a proprietary platform.• Developed and cultivated relationships with students, overcoming physical and cultural boundaries.
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Marketing CoordinatorIdw Publishing Mar 2017 - Jun 2018San Diego, Ca, Us• Assisted in managing budget of $487K, tracking ROI, and coordinating strategy with licensing partners for eight national trade shows, including San Diego Comic-Con (135K attendees).• Instituted and designed paid advertising campaign strategies using social media (Instagram & Facebook) and ecommerce platforms (Amazon) to increase sales• Led engagement strategies for company’s Instagram to showcase the brand, doubling the number of account followers from 22K to 45K in one year• Worked with third-party vendors to create 25 new ancillary products for IDW properties• Administered company website storefront via WordPress and ensured product backend reflected correct details. -
Production Assistant On The Tv Show "Wynonna Earp"Idw Entertainment Dec 2016 - Mar 2017Los Angeles, California, Us-Collaborated with production team on management of media assets, video content production, and event planning.-Designed and implemented data management system to expedite behind-the-scenes video editing for 5,000 unique video clips.-Coordinated travel itineraries of 20 production partners, creators, and filmmakers. -
Academic Advising Intern, Department Of Film And Media StudiesUc Santa Barbara Jan 2016 - Jun 2016Santa Barbara, Ca, Us- Planned departmental events, scheduled spring quarter classes, improved alumni outreach, and expanded social media presence. -
Alumnae Relations CoordinatorAlpha Delta Pi Sorority Nov 2014 - Dec 2015Atlanta, Georgia, Us- Planned 65th Alumnae Reunion Brunch, achieving record-breaking attendance.- Expanded use of social media (including Facebook and LinkedIn), initiated personal outreach and created quarterly e-newsletter, resulting in enhanced connections between active members and alumnae.- Planned and supervised all Spring 2014 Alpha Delta Pi graduate events. - Successfully managed $6,000 annual budget.- Received 2015 "Most Outstanding Alumnae Collegiate Relations" award from international ADPi organization.
Alexandra Goldstein Skills
Alexandra Goldstein Education Details
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University Of Rochester - Simon Business SchoolLeadership -
Uc Santa BarbaraFilm/Media Studies And Psychology
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University Of MelbourneFilm And Media Studies And Psychology
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San Dieguito High AcademyHigh School
Frequently Asked Questions about Alexandra Goldstein
What company does Alexandra Goldstein work for?
Alexandra Goldstein works for American Express
What is Alexandra Goldstein's role at the current company?
Alexandra Goldstein's current role is Digital Marketing @ American Express | STEM MBA Graduate.
What schools did Alexandra Goldstein attend?
Alexandra Goldstein attended University Of Rochester - Simon Business School, Uc Santa Barbara, University Of Melbourne, San Dieguito High Academy.
What are some of Alexandra Goldstein's interests?
Alexandra Goldstein has interest in Animal Welfare, Children, Education, Health.
What skills is Alexandra Goldstein known for?
Alexandra Goldstein has skills like Event Planning, Leadership, Publicity, Event Management, Public Relations, Organization, Microsoft Word, Childcare, Team Management, Social Networking, Marketing, Social Media.
Who are Alexandra Goldstein's colleagues?
Alexandra Goldstein's colleagues are Sheila Trova Dervich, Hara Tsoukaneri, Sally El-Sabagh, Divyesh Pal, Kapil Kaul, Muhammad Atif, Deez N.
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