Andrea Goldstein Email and Phone Number
Andrea Goldstein work email
- Valid
- Valid
- Valid
Andrea Goldstein personal email
Andrea Goldstein phone numbers
I take as much pride in my work as I do in my professional relationships. My network has allowed me to explore the newest facets of this industry as my colleagues trust me to both challenge them and drive growth in a data driven way.I began my career executing campaigns and producing content across multiple online and offline channels on both the client and agency side. I quickly identified data as the common thread and truly fell in love with analytics after witnessing the magical power of data and visualization, and how it also eliminated so much uncertainty for strategic business decisions. Testing and personalization were a natural next step, data driven strategy is the key to success with these approaches. With a passion to make raw data beautiful and drive digital ROI, I worked to integrate cross-channel data to create customized and easy-to-read interactive dashboards for web strategy, digital marketing, and testing/personalization. Today I am most interested in helping teams answer their toughest business questions by reimagining their marketing strategy and data to reveal trends, identify areas of optimization, and forecast performance - striving for the ultimate measurable impact with an impressive "wow" factor.SPECIALTIES- reports and analysis of online properties (websites, mobile apps)- events and promotions (on and off premise)- digital/website strategy and ROI- customer/employee interaction, employee recruitment/interviews/training/management- project/team management and capacity planning- structuring sales offering and capabilities with presentations and collateral/trainingINDUSTRIES- B2B- SaaS- Financial Services- Higher Education- Healthcare- Technology/Software- Automotive- Professional Services- Non-profitABOUT MEPersonality: Meyers Briggs = ESTJ DISC = Influencer (I) Enneagram = Type 5-The Thinker- My favorite color is sparkle, I consider myself an unofficial foodie expert (including an exclusively food IG), I travel to enjoy said food and to experience new cultures or explore a new beach at every opportunity. I live an extremely active lifestyle, I enjoy eating and cooking healthy food also to create a balance that makes me feel good inside and out. I love washing and folding my laundry but hate putting it away. I am conversationally sufficient in Spanish, albeit rusty. Am nearly incapable of turning down a themed party. In a past life I worked on a pirate ship and in my personal time I moonlight as a professional organizer (because being Type A is nearly impossible to turn off).
Verndale
View-
Senior Director - Digital MarketingVerndale Sep 2023 - PresentBoston, Massachusetts, UsShifted from my previous role to have a stronger management focus, and really continue to drive the team growth including: revenue/profitability, strategic approach, client satisfaction, services, sales support, competitive research, and productization to serve our target market. There is an additional focus on employee satisfaction, development & retention, MVP status and partner relationships, and internal evangelism of the DM services as they expand.
-
Director - Digital Marketing, Personalization/ExperimentationVerndale Aug 2022 - Oct 2023Boston, Massachusetts, UsHybrid role of leader and hands on work - team of 6+ executing the following:- key tech partners: Optimizely and Sitecore- shape process, strategy, operations and deliverables for DM team/clients to align with business goals- support new business and be go-to subject matter expert while supervising project scope, budget, and timeline- drive workshops, stakeholder interviews, trainings, brainstorming and thought leadership- develop testing programs and long term plans across multi-year roadmaps focusing on digital maturity- develop personalization programs and workshops to onboard and manage teams looking to make an impact- report and optimize inbound marketing efforts while providing insights and recommendations
-
Senior Manager Analytics And PersonalizationR2Integrated Feb 2022 - Aug 2022Baltimore, Maryland, Us• Recruit, hire, and manage FT and contractor team of 3-5 people• Monitor individual workloads, team billability, and drive department growth• Deliver cross-team strategies and maintain employee and client satisfaction -
Capacity/Resource ManagerR2Integrated Mar 2022 - Jul 2022Baltimore, Maryland, UsCapacity Planning- Responsible for remotely managing appx 30 active projects and 30 upcoming in the pipeline- Forecasting gaps in resources based on new business opps and current workload- Co-lead weekly sales meeting with the business development team to identify big projects with significant resources needs and to ensure all high probability opps are accounted for in future planning- Coordinate with project managers for all inked clients that staff is available and assigned by the start date to ensure client satisfaction- Weekly sync with the Chief Commercial Officer to review dashboards and sales projections- Directly support Chief Financial Officer in analysis of contractor needs to avoid overspendingResource Management- Responsible for remotely managing appx 80-100 people and roles across 12 teams- Scheduled short to long term projects by aligning resource skill sets with project requirements- Establish budget and timeline to enable profitability for the engagement- Ensure staff run at >80% utilization, accounting for PTO, training, and unbillable time- Consult with 8 team leads bi-weekly to ensure proper utilization and project assignments- Lead weekly meeting with full management team to identify and resolve areas of concern- Weekly sync with the Chief Delivery Officer to review dashboards and KPIs- Coordinate with HR regarding new hire/termed employees and maintaining accurate records of each and their attributes within our management toolsOverall Goal: curate, maintain, build reports, and provide recommendations on staffing needs and project timelines/dependencies via weekly dashboards incorporating data from Salesforce (CRM) and OpenAir (resource management) tools. The ultimate goal being enabling each team to fully manage themselves by inputting their own data and relying on it to make informed decisions.
-
Lead Analytics And PersonalizationR2Integrated May 2021 - Feb 2022Baltimore, Maryland, Us• Build and stand up testing and personalization service offering• Industry best practices audits, test ideation/process & prioritization• Reporting and evaluation of success - integration of data driven decisions
-
Senior Digital Marketing AnalystR2Integrated Jun 2017 - May 2021Baltimore, Maryland, Us• Research and develop thought leadership regarding data collection and analysis/reporting• Maintain partnership with both Google and Tableau including monthly training, conferences, and certified agency feedback• Define business offerings and provide sales team relevant collateral and interactive demo materials• Drive strategic departmental development and service offerings• Recruit, interview, and train new team members• Attend and present at local and national conferences on marketing data related topicsGoogle Analytics Individual CertificationLeader of the Baltimore Tableau User GroupFormer Co-leader of the Santa Monica Tableau User Group
-
Digital Marketing AnalystR2Integrated Aug 2013 - Jun 2017Baltimore, Maryland, UsMajor focus on Analytics & Reporting:• High proficiency in Google Analytics, Google Tag Manager, and Tableau Software• Establish best practices for digital tracking, data cleansing and visualization• Audit and scope analytics tracking for clients across new or existing platforms• Determine relevant KPIs to provide a basis for insights and measuring success• Implement and report on advanced analytics for online/offline channels• Design, build, and update monthly dashboards for over 15 clients using Tableau data-viz software• Provide research & strategy based on historical data and trends• Outline and manage timelines for overall department deliverables while maintaining low cost of laborR2i delivers on the new promise of integration by uniting marketing cloud technology expertise with brand and demand generation. Resulting in better user experiences and accelerated engagements.
-
Analytics Intern/Paid Media SpecialistR2Integrated May 2013 - Aug 2013Baltimore, Maryland, Us• Create and optimize Adwords/Bing Ads campaigns• Create and optimize Facebook campaigns• Learn and research Google Analytics tracking and reporting capabilities
-
Senior Web AnalystAlcamo Marketing Mar 2021 - Aug 2022Baltimore, Md, UsTools: Google Analytics, Google Tag Manager, Google Data StudioProjects: new website launch with analytics and tracking strategy, existing site marketing reports/analysis and data visualization, pixel management, cookieless solutions -
Trailer AuditorMoviemeasure Dec 2018 - Jun 2019New York, UsMovieMEASURE brings cutting edge innovation to Theaterical compliance for On-Screen Advertising andTheater Installations.Trailer checks were completed at various theaters in the area, included a combination of tools such as the Fandango website and the MovieMEASURE app with MovieQU technology. I was responsible for setting my own schedule and timeline to efficiently capture all variations of trailers and screens, capture all data and anomalies in the app, and also coordinate with my manager weekly via email to ensure all theaters were covered: https://www.youtube.com/watch?v=lIj7yaPzRos -
Promotions ModelMktg May 2016 - Nov 2017New York, Ny, UsA global creative agency comprised of pioneers and practitioners of lifestyle marketing.Responsibilities included:- scheduling and check-in with accounts, professional communication- event setup/breakdown, prepared with reliable transportation and supplies- customer education, tastings, and brand awareness- submissions including weekly timesheets and 24-hr recaps/photos- quarterly liquor training and tastingWorking primarily with DIAGEO to familiarize potential customers with a variety of beverages in the portfolio. Key brands include: Captain Morgan, Johnny Walker, Ciroc, Crown Royal, Naked Turtle, and Smirnoff. -
Brand RepresentativeModern Paradigm Marketing Oct 2015 - Feb 2017Las Vegas, Nv, UsPromote premium natural foods products:• prepare and distribute food samples• share company mission and value proposition• present a demo station that aligns with brand guidelines• engage with employees and customers to build a positive reputation• document demo success including - photos, questions/feedback, product samples/sales countsMPM provides comprehensive services such as in store demonstrations, sampling, promotions, experiential and event marketing, tours, and other brand management services. -
Marketing And Events AssistantMileone Automotive Jun 2011 - Jan 2013UsStarted as a summer internship in the marketing department, was invited to apply for a position with Event Marketing to extend past the summertime. Then hired as a Marketing Assistant full-time.Intern:• update youtube channels with new video content• monitor dealer rating sites - reputation management• write used car descriptions• brainstorm ideas for new promotional activities• review place pages for current information• compile reports on performance• recommend changes to online properties• create, propose, and implement new blog planEvents Team:• attend promotional events to encourage online engagement• reach out to local companies by hosting contests or giveaways encouraging facebook/twitter participation• meeting and greeting potential customers at the events to promote a positive brand imageMarketing Assistant:• recruit and supervise intern team; oversee projects• update marketing messages and manage pages on websites• maintain blog and perform monthly analysis• design and set social media contests/offers/promotionsMile One is one of the largest automotive dealers in the Mid-Atlantic with over 60 dealerships throughout MD, VA, PA, and NC representing 29 brands and over 15,000 vehicles. Local dealerships include Heritage, Herb Gordon, MotorWorld, and Hall Automotive. -
Financial Services AssistantBaltimore County Savings Bank Jun 2010 - Apr 2012UsAssist financial advisers with everyday tasks including:• scheduling appointments• taking phone calls• preparing mass mailings• individual client work• seminar marketing• monthly meeting activity planning• organizing wholesaler dinnersBCSB is a community bank with 17 locations around the state of Maryland in the Baltimore County region. -
Reception/Tax ProcessingAronson Llc Feb 2007 - Jan 2012Rockville, Md, Us(work is seasonal, during school breaks - summers and winters)• Aid in the preparation of tax returns to be mailed• Catalogue the movement of returns through the entire office/file system• Maintain work load and positive attitude during high stress/tax season• Substituted for full time receptionist as needed (vacations etc.)Aronson is the region's largest independent CPA firm, and has won multiple "Best Places to Work" awards in the DC/Metro Area. -
Content Marketing InternRight Source Marketing Sep 2011 - Dec 2011Reston, Va, Us-Writing and editing online content (articles, blog posts, email newsletters, website copy) -Maintaining, optimizing, and formatting online properties (websites, blogs, social media) -Social media engagement and monitoring -Developing strategy for online content -Generating reports and analyzing data to aid in the development of strategy -Assisting in the management of email marketing campaigns -Proofreading and editing written content -Providing input for graphic design projects Right Source Marketing blends marketing consulting with services, esp. interactive marketing space. They work with over 30 clients from niche companies to national brands. -
Marketing InternChef'S Expressions May 2011 - Aug 2011Timonium, Md, UsSummer internship in the Marketing Department:• prepared marketing materials for monthly/regular events• implemented updated marketing strategies including QR codes• designed and created a website for large annual event• selected and proposed new program to more efficiently track sales and encourage growth• attended events to promote the companyChef's Expressions is a local, upscale caterer focusing on four star cuisine available for every occasion. Main locations include, AVAM, Walters Art Museum and Peabody Library. -
Client ManagerSf&C Insurance Nov 2008 - Mar 2009• Organized calendar and scheduled appointments• Facilitated and supported communication between clients and agents• Promoted and sold services offered by the company
-
BakerThe Cheesecake Factory Aug 2008 - Oct 2008Calabasas Hills, Ca, Usprepare cheesecakes, desserts, specialty drinks, and cakes
Andrea Goldstein Skills
Andrea Goldstein Education Details
-
Towson UniversityE--Business
Frequently Asked Questions about Andrea Goldstein
What company does Andrea Goldstein work for?
Andrea Goldstein works for Verndale
What is Andrea Goldstein's role at the current company?
Andrea Goldstein's current role is Marketing & Analytics Pro: Testing/Personalization, Web Behavior, and Digital Campaigns.
What is Andrea Goldstein's email address?
Andrea Goldstein's email address is ag****@****ted.com
What is Andrea Goldstein's direct phone number?
Andrea Goldstein's direct phone number is +141032*****
What schools did Andrea Goldstein attend?
Andrea Goldstein attended Towson University.
What are some of Andrea Goldstein's interests?
Andrea Goldstein has interest in Children.
What skills is Andrea Goldstein known for?
Andrea Goldstein has skills like Social Media Marketing, Social Media, Marketing Communications, Social Networking, Online Advertising, Writing, Marketing Strategy, Facebook, Management, Digital Marketing, Blogging, Spss.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial