Morgan Goldstein, Mba - Marketing Specialization Email & Phone Number

Henderson, Nv, Us

Las Vegas, Nv, Us

• Developed and executed comprehensive social media strategies across multiple platforms, resulting in growth in engagement and brand awareness.• Managed and developed influencer partnerships, driving the creation of affiliate marketing campaigns and brand ambassador initiatives.• Defined and scaled the influencer program, including onboarding new talent, developing briefings, and ensuring alignment with brand values and messaging.• Launched and managed paid media campaigns across social media platforms, optimizing ad spend.• Oversaw creative production across social media channels, collaborating with designers and content creators to ensure high production value.• Managed campaign budgets and resource allocation, maximizing ROI and achieving campaign goals within budget constraints.

Chanhassen, Mn, Us

• Devise and implement an Instagram content strategy aligned with LifeSpa’s brand identity and objectives, resulting in a 30% increase in engagement and a 20% growth in followers.• Proactively capitalize on emerging trends, industry challenges, and cutting-edge features, contributing to a 15% year-over-year growth in audience engagement.• Regularly monitored and analyze Instagram's performance metrics, tracked audience insights, and adeptly adjust content strategy to ensure continuous and sustainable growth.• Actively engaged with the Instagram community, responding to comments promptly and cultivate a sense of community, leading to a 25% increase in user participation and strengthened brand loyalty.

Chanhassen, Mn, Us

• Operated the telephone system committed to exceeding caller expectations, directing them to the appropriate personnel while maintaining a cheerful and pleasant demeanor.• Assisted the Department Head with various office tasks, including filing and administrative duties, as necessary.• Developed and implemented a robust Instagram content strategy that was meticulously aligned with LifeSpa's brand identity and overarching goals.• Demonstrated professionalism when answering incoming internal calls, welcoming callers, scheduling appointments, and providing excellent service to members.• Effectively converted inquiries about LifeSpa into scheduled appointments, showcasing a comprehensive understanding of Life Spa products, services, and treatments to help guests identify their needs.• Proactively recommended upgrades and additional products or services to enhance the guest experience.

Las Vegas, Nevada, Us

• Developed and executed comprehensive social media strategies to enhance brand presence and drive traffic to purchase.• Achieved a 474% growth in content engagement on Instagram.• Organically increased social media following by 20% over 90% days.• Launched Instagram collaboration strategy growing reach of organic content by 80%+ to 150k+ account in 90 days.• Collaborated cross-functionally with internal teams and clients to align social strategies with overall marketing goals.• Conducted competitive analysis to identify opportunities for improvement and growth.

Westwood, Ma, Us

• Orchestrated community engagement initiatives spanning Instagram, TikTok, Threads, Facebook, X, Pinterest, and Reddit, resulting in a remarkable 250% growth in followers from 400K to 1.4MM within a year. • Demonstrated proficiency in identifying, nurturing, and managing nano, micro, and mega influencer relationships, contributing significantly to the successful acquisition of HEYDUDE.• Directed team initiatives in curating user-generated content, resulting in meaningful engagements with existing and prospective audiences.• Managed a holistic seeding strategy, including inventory, logistics, and advocate recruitment, leading to a consistent 25% monthly increase in brand awareness. • Owned creating and implementing the company's social media content calendar, crafting content in alignment with the brand's voice, and providing creative briefs.

Westwood, Ma, Us

• Lead community engagement and management across multiple social channels, overseeing a following of over 1.4 million followers. • Drove the identification, cultivation, and management of influencer relationships, culminating in Crocs Inc. acquisition of HEYDUDE February 2022.• Designed the organic social content calendar. • Utilized social listening tools to meticulously track brand and cultural trends, shaping a proactive social media and communications strategy.• Directed team initiatives to source user-generated content and fostered constructive conversations with both existing and prospective audiences.• Established a strategic partnership with Customer Service to ensure prompt responses and issue resolution in social channels, all while monitoring social sentiment metrics.• Oversaw and executed a comprehensive seeding strategy, including inventory and logistics management, as well as the recruitment and sourcing of brand advocates. Analyzed performance metrics through a social management platform to optimize content for maximum impact.• Assumed responsibility for the development and execution of the company's social media content calendar, crafting content in line with the brand voice and preparing creative briefs.• Regularly distilled core platform insights and performance metrics for the benefit of the organization through systematic reporting.

• Successfully managed social media marketing for the organization and nine clients (lawyer offices), delivering content aligned with brand guidelines and ensuring a unified voice, resulting in a 20% improvement in client satisfaction across TikTok, Facebook, Instagram, X, and YouTube. • Developed and executed comprehensive social media strategies, fostering collaboration with cross-functional teams, such as brand advertising, product development, and public relations, to craft and disseminate compelling social content that elevates engagement and amplifies brand awareness. Concurrently, designed marketing materials for both online and print mediums utilizing Adobe software.• Utilized social management platform tools to analyze performance metrics, leading to a 15% improvement in content impact and overall brand awareness.

Las Vegas, Nv, Us

• Formulated and executed targeted marketing and communication strategies across multimedia platforms, resulting in impressive performance increases: 32.5% on Facebook, 48% on Instagram, 27.2% on YouTube, and 68% on Twitter within one year.• Conceptualized, coordinated, and executed high-impact social media campaigns, meticulously conducting research and devising audience-centric strategies. Produced engaging, high-production content and monitored performance metrics.• Elevated brand visibility by crafting social media and print campaigns and customizing materials to meet the specific needs of target audiences.• Orchestrated strategic marketing and communication outreach, enhancing mass visibility through social/print media campaigns and material adjustments to match target audience profiles.• Managed diverse social content across multiple platforms and oversaw the production of various digital media assets, including edited and live video streams, announcements, graphic displays, photographs, and visual content.• Developed implementation plans and assessed the impact of social media initiatives.• Provided comprehensive photographic support for all Food Service Department events, presentations, awards ceremonies, and newsletter content.• Skillfully managed graphic arts projects from inception to completion, taking responsibility for project planning, customer relations, workflow coordination, and print procurement. Collaborated with stakeholders to ensure product accuracy and overall quality.

Las Vegas, Nevada, Us

• Increased social media following by 48% on Facebook, 50% on Instagram, and 42% on Twitter.• SEO (search engine optimization) and generation of inbound traffic, donations, impressions, & overseeing Google Grants.• Responsible for setting up landing pages for upcoming events or campaigns targeting 10,000 members. • Executed design for both online and print marketing materials using Adobe software.• Administered the organization's social media marketing, delivering content via Twitter, three Facebook pages, Instagram, YouTube, Email, and Direct Mail.• Worked closely with seven directors to make sure their marketing & social media needs were met.• Led and maintained the redesign of Jewish Nevada’s website.

Las Vegas, Nevada, Us

Cornelius, Nc, Us

• Proficiently managed client information by accurately inputting new client data, maintaining a meticulous filing system for documents and therapist notes, and generating daily profit reports to monitor performance.• Demonstrated effective communication and collaboration with a secondary Zen Massage location, fostering a cohesive and coordinated approach to customer service and business operations.• Consistently surpassed monthly Massage Sales and Gift Card Sales quotas, showcasing a strong sales and revenue generation capability.• Assumed responsibility for employee scheduling, including entering monthly schedules and coordinating vacation and sick day requests, ensuring a well-organized and efficiently run client service operation.

Cornelius, Nc, Us

Cornelius, Nc, Us

Master Of Business Administration - Mba, With A Specialization In Marketing

Bachelor'S Degree, Psychology