Lisa Chapman

Lisa Chapman Email and Phone Number

Seasoned Entrepreneur | Online Marketing SEO & AI | Content Writer Online & Offline @ Nashville, TN, US
Nashville, TN, US
Lisa Chapman's Location
Nashville, Tennessee, United States, United States
Lisa Chapman's Contact Details

Lisa Chapman work email

Lisa Chapman personal email

n/a

Lisa Chapman phone numbers

About Lisa Chapman

I am passionate about working with SMB owners and teams to over-achieve growth & profit goals, both online and offline. Writing content for business is in my DNA. As a career entrepreneur, I help business owners manage and scale their growing company by creating operational excellence with inspired employees, acquiring and converting customers into Raving Ambassadors, building and managing high-performing teams, and optimizing stakeholder ROI. BUSINESS CONTENT Growing business online and offline is one of my passions. Writing excellent content is one of my superpowers. That includes writing for: all internal Business & Operations, all stages of Funding and Investors, Customers and Prospects, Marketing, Sales, & PR - online and offline, Strategic and Business Plans, Financial Analysis, Financial reporting, Mark my words: SEO and AI are about to rock the world of business, both online and offline. Why? Because SEO is a combination of Art and Science that’s evolving at lightning speed. AI technology, ChatGPT, and Prompt Engineering are in their infancy. We're beginning to see an explosion of new content online, resulting in Goliath competition. Here's the thing: Search engines have absolute power to grow or slow any company’s visibility online. And where do customers increasing find you? Yep, online.SEO - Ranking Since 2005Since 2005, when 'keywords' were a new thing, I've been writing and ranking SEO'd business content for my own entrepreneurial ventures and my consulting clients' companies. I started and authored a Marketing blog in 2010 that ranked nationally on Google Page One for the main keyword "marketing," which attracted over 1 million page views per month. Social Media StrategyAnd I've been trusted to create the online social media strategy for clients for years, including the 2010 launch of craigslist Founder Craig Newmark's philanthropy craigconnects.org.Professional Achievements include: • Awarded “Executive of the Year” and “Small Business of the Year” finalist by Nashville Business Journal; • Profiled in “40 Under 40” by Nashville Business & Lifestyles; • Authored several books sold in bookstores, published by Bantam Books and Kaplan Publishing (Simon & Schuster). • Appeared on NBC Today with Katie Couric. • Featured and quoted in offline publications such as Good Housekeeping, Cosmopolitan and Readers Digest. ABOUT MEMy husband & I adopted our sweet Doberman in Baja Mexico. I love to paint watercolor, write guided meditations and discover tips for natural health.

Lisa Chapman's Current Company Details
Lisa Chapman Consulting

Lisa Chapman Consulting

Seasoned Entrepreneur | Online Marketing SEO & AI | Content Writer Online & Offline
Nashville, TN, US
Lisa Chapman Work Experience Details
  • Lisa Chapman Consulting
    Lisa Chapman Consulting
    Nashville, Tn, Us
  • Lisa Chapman Consulting
    Principal / Advisor
    Lisa Chapman Consulting Jul 2005 - Present
    ADVISORY: Help business owners and their management teams envision, research and document realistic plans to achieve strategic growth and success. Analyze clients’ operations and financial positions, and develop leading competitive strategies. Create team-driven, achievable Strategic Plans, Business Plans, Financial Projections, and Pitch Presentations that attract and receive funding. ONLINE MARKETING: Current expert knowledge and execution of SEO plus AI - for topical authority, keyword optimization and top organic ranking. Assist clients in online marketing strategy, planning and execution. NOTABLE: (1) Started, authored and managed the ‘Marketing & Social Media Blog’ (Then: https://bit.ly/MktgBlogTHEN) for ManagementHelp.org, which attracted over 1 million unique visitors monthly, by ranking nationally on Google Page One for the main keyword "Marketing". Company sold to management.org. (Now: https://bit.ly/MktgBlogNOW) Much original evergreen content is still published. (Ex: https://bit.ly/StillPublished) (2) Conceived and executed the Social Media Plan for the launch of the philanthropic website craigconnects.org for Craig Newmark, Founder of craigslist.com. (Then: https://bit.ly/CraigConnectsTHEN) INDUSTRIES AND NICHES: Healthcare, Mental Health, Banking, Legal, Construction, Education, Film, Music, Entertainment, Internet, Technology, Software, SAAS, Publishing, Consulting, Retail, Food, Landscaping, Beauty, Furniture, Nonprofit, Politics, and more. [Now: https://lisachapman.com / Endorsements: https://bit.ly/LCEndorsements]
  • Mark My Words Media
    Business Development Director
    Mark My Words Media Apr 2019 - Jul 2020
    Treasure Island, Fl, Us
    CLIENT ACQUISITION / BUSINESS GROWTHCompany delivered predictable lead flow to 500+ SMB clients in an array of industries, exceptionally successful at online B2C marketing for lead generation. Consistently over-delivered projected volume of live lead calls direct-to-client, and projected client ROI. Utilized many digital marketing channels in each client's complex campaign, including; paid media; new SEO’d website with authority content for top organic local search ranking on all consumer devices; backlinking; and much more. Personally targeted nationwide sales prospects: law firms and professional services; sourced and closed $245k annual contract revenue with historical 5 year average and Customer Lifetime Value of $1.4mm. Reported to CEO. [Now: https://markmywordsmedia.com/]
    View
  • Civic Bank & Trust
    Marketing Director
    Civic Bank & Trust Mar 2010 - Nov 2011
    Nashville, Tn, Us
    Bank’s first Marketing Director. Led the Business Development Committee. Worked with the President to conceive and launch the Bank’s Professional Advisory Committee. Recruited community business leaders to serve as Regional Ambassadors and meet quarterly. Orchestrated all Bank advertising, PR and community outreach. Engaged outside agency to develop fresh branding for all print and digital media. Developed and launched the first online social media and social networking presence and activity. Managed the marketing budget. Reported to President. [Then: https://bit.ly/CivicBankTHEN]
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  • Kingery & Associates
    Co-Founder
    Kingery & Associates May 2005 - Aug 2006
    Assisted Co-Founder in the startup; established operating systems, policies and procedures; transitioned recruiting processes from manual to online & systematized. Recruited, screened and placed executive and administrative talent. POSITION TITLES: CEO, CFO, VP Marketing, VP Sales, VP Business Development, Hospital Administrator, Property Manager, Account Manager, Accountant, Paralegal, Office Administrator. INDUSTRIES: Healthcare, Finance, Insurance, Legal, Commercial Real Estate, Local SMB, Startup, and more. [Now: https://www.kingeryandassociates.com/]
  • Crisis Center, Inc. (501(C)(3) Nonprofit)
    Ceo
    Crisis Center, Inc. (501(C)(3) Nonprofit) Mar 2002 - Apr 2005
    Responsible for 8 service programs, including Crisis and Suicide Hotline, staffed 24/7. Led management team and staff of 75 employees and 75+ volunteers. $3 mm annual budget. (Then: https://bit.ly/CrisisCenterTHEN) ACHIEVEMENTS: 1.) 2-1-1: Trained and launched operations of "2-1-1", Middle TN’s call-in help line with database of social services. (Then: https://bit.ly/211THEN) and (Now: https://bit.ly/211NOW) 2.) New Funding: Raised $300k through new grants and creation of fundraising events, with no additional hires. Recruited country music celebrities George Jones, Diamond Rio and Terri Clark for events: (A.) Nationwide songwriting contest: ’Nashville Song Search.’ PRIZE: Private concert + ‘Meet & Greet’ with Terri Clark - year 1, and Diamond Rio - year 2. (Then: https://bit.ly/NashvilleSongSearch) (B.) Nationwide essay contest: ‘Breakfast with George’. PRIZE: Breakfast with George & Nancy Jones. (Then: https://bit.ly/breakfastwithgeorge) (C.) Community leaders PR contest for Best Legs: ‘Good Guys Gone Wild’. (Then: https://bit.ly/GoodGuysGoneWild) 3.) Restructure Organization: Due to unexpected funding cuts by United Way. Crisis Center merged into a larger, synergistic nonprofit with more stable long-term donor base. [Now: https://bit.ly/CrisisCenterNOW]
  • Ecosmart Technologies, Inc (Manufacturer & Wholesaler - Line Of Patented Botanical Pesticides)
    General Manager, New Business Development
    Ecosmart Technologies, Inc (Manufacturer & Wholesaler - Line Of Patented Botanical Pesticides) Mar 2000 - Jan 2002
    Company’s Bioganic® line of natural pesticide products achieved shelf position in over 25,000 retail stores: Home Depot, Lowes, Wal-Mart, etc. (https://bit.ly/BioganicRetailersTHEN) Researched and prioritized strategy for growth into national niche markets and channels. Developed and executed strategic plan to create awareness of Bioganic® products in U.S. ‘green communities’. Identified national and state influencers of pesticide policy & legislation. Introduced successful TN state legislation to decrease toxic pesticides in schools. Created & executed launch of Bioganic® brand website. (https://bit.ly/BioganicSiteTHEN) Marketing team member for launch of Spokesperson Jane Seymour. (TV Commercial Then: https://bit.ly/BioganicTVCommercial) Reported to CEO. [Then: https://bit.ly/EcoSMARTsiteTHEN]
  • Various
    Co-Founder & Investor
    Various Jun 1994 - Feb 2000
    STARTUP COMPANIES; Grand Canyon Properties, LLC (Residential Rehab for First-Time Homebuyers)Acted as CEO of four Principals/Co-Owners. Researched the Nashville housing market and created a business plan prior to startup. Bought, renovated, lease-optioned, and sold 119 single-family homes. Counseled Buyers to improve their credit and qualify for a permanent mortgage. Responsibilities: sourced and purchased all properties; created systems, procedures and reporting, for operations and financial management; secured bank financing and expanded credit line to $4mm in 16 months. Profitable from inception. [Then: https://bit.ly/GCPsiteTHEN and Now: https://www.grandcanyonproperties.com/]adExpress, Inc. (Moving Billboards) Along with Co-Founder, pitched and closed $1mm private equity - including trucking giant Averitt Express, Inc. - solely on the strength of the startup business plan. CFO responsibilities: created financial projections; established financial procedures; reported financial performance to Co-Founder and investors. Motorcars of Brentwood, Inc. (Luxury Auto Dealership) As President, responsible for daily operations. Offered high quality cars at fair prices. Targeted female buyers. Achieved national press in conjunction with Bantam Books' publication of The Savvy Woman’s Guide to Cars. In the first 12 months, reached $1.4mm revenue and break-even.
  • Pediatric Nursing Specialists Of America (24 Hour Private Duty Homecare)
    Founder, President, Ceo, And Chairman Of The Board
    Pediatric Nursing Specialists Of America (24 Hour Private Duty Homecare) Jan 1986 - May 1993
    Researched and wrote business plan prior to startup. Company provided high-touch home nursing care 24/7 for pediatric and neonatal patients, often dependent on life-support equipment. Medicaid Certified. Based on successful, profitable and systematized operations in Nashville, plus an updated business plan, pitched and closed $1.6mm venture capital investment from renowned equity investor Frontenac Venture Company, Chicago. (Now: https://frontenac.com/) Expanded to 1100 employees in 9 offices and 6 states. Directly managed each office and taught sales to all Nurse Managers. All 9 offices achieved profitability. Established and grew Bank line of credit to fund Accounts Receivable. Achieved $14mm annualized revenues by Nov 1993. Child Health Investment Corporation (CHIC), the national alliance of 25 Children's Hospitals, selected PNSA as their preferred nationwide vendor for member hospitals’ pediatric private duty nursing. Sold company. Indiana offices still operating. (Now: https://bit.ly/PNSIndianaNOW)
  • Bowden Pediatric Nursing Services, Inc. (Pediatric Homecare)
    Controller
    Bowden Pediatric Nursing Services, Inc. (Pediatric Homecare) 1985 - 1986
    Computerized detail accounting entry and reports - DOS.
  • First City Bancorporation Of Texas, Inc. (Bank Holding Company)
    Credit Analyst / Senior Auditor
    First City Bancorporation Of Texas, Inc. (Bank Holding Company) 1981 - 1985
    Internal Auditor - Corporate Headquarters (3 years)Chosen for prestigious Lending School / Credit Analyst - Corporate Headquarters (1 year)
  • Lairson, Young & Co., Cpa'S (Public Accounting)
    Staff Accountant
    Lairson, Young & Co., Cpa'S (Public Accounting) 1980 - 1981
    Audit and Tax

Lisa Chapman Skills

Start Ups Small Business Marketing Management Strategic Planning Social Media Marketing Fundraising Marketing Strategy Business Planning Business Strategy New Business Development Risk Management Social Media Entrepreneurship Financial Modeling Sales Management Business Analysis Social Entrepreneurship Market Research Board Development Leadership Website Promotion Policy Seo Copywriting Copywriting Social Enterprise Press Releases Employee Management Employee Handbooks Board Relations Niche Marketing Profits Web Design Business Development Turnarounds Nonprofit Leadership Donor Development Writing Skills Increase Profitability Financial Management Social Media Policies Board Manuals Social Media Strategy Nonprofit Consulting Procedures Manuals Fundraising Pitch Presentations Ceo Growth Planning Increase Revenues Raise Capital

Lisa Chapman Education Details

  • University Of Houston
    University Of Houston
    Mba
  • University Of Houston
    University Of Houston
    Accounting

Frequently Asked Questions about Lisa Chapman

What company does Lisa Chapman work for?

Lisa Chapman works for Lisa Chapman Consulting

What is Lisa Chapman's role at the current company?

Lisa Chapman's current role is Seasoned Entrepreneur | Online Marketing SEO & AI | Content Writer Online & Offline.

What is Lisa Chapman's email address?

Lisa Chapman's email address is li****@****man.com

What is Lisa Chapman's direct phone number?

Lisa Chapman's direct phone number is +161547*****

What schools did Lisa Chapman attend?

Lisa Chapman attended University Of Houston, University Of Houston.

What are some of Lisa Chapman's interests?

Lisa Chapman has interest in Children, Fun, Helping Others Heal, Etc, My Paintings Have Been Well Received, Watercolor, Steven Gladstone, Our Healthy Environment, Selling, My Partner.

What skills is Lisa Chapman known for?

Lisa Chapman has skills like Start Ups, Small Business, Marketing, Management, Strategic Planning, Social Media Marketing, Fundraising, Marketing Strategy, Business Planning, Business Strategy, New Business Development, Risk Management.

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