Leader in Digital Advertising/Media. Forged new venture based on electronic news letter concept which was new to the world in the 1990’s. Provided vision, guidance, and strategies to obtain broad industry awareness and acceptance of brand through digital marketing. Negotiated partnerships, affiliations, and alliances to generate new revenue streams, market penetration, and growth. Near term efforts resulted in better than 50% complete market saturation with over one million e-letter subscribers and company brand a “household” name within its Industry. Creation, execution, and management, of company e-letter consisting of industry information and digital marketing campaigns for company and clients – primarily direct response. Significant and foremost lead/business generator for multiple clients.Developed Concept Magazine for Industry. Created a hard copy trade magazine for national audience as a product extension to company e-letter. Using a process contrary to publishing strategies of the time. Generated subscription pre-sales and advertising support prior to launch which allowed first and all subsequent issues to produce at a profit. Responsible for editorial quality and subscriber growth while also guiding sales personnel in obtaining ongoing advertising support. Magazine growth exceeded 50,000 copies with over 80 pages (30 pages of advertising sold per issue) and flourished profitably at a time when the predominant trend was to de-scale or abandon print publishing all together.Early Adopter in Social Networking. Developed one of the first social media platforms for industry with a social network specifically for real estate professionals. Successful network launch secured over 34,000 true active members within its first six months of operations from grass root efforts.

September 1998 - 2001: Operations ManagerCarried on key responsibility in company management by participating in the creation of and implementing company strategy. Instrumental team member in quadrupling company business from 8 marginal, to 34 profitable publications. Invaluable in bringing financially concerned company to significant profitability and lucrative sale within five years of employee.September 1997 - 1998: Company ControllerCreated new controls and policies to protect company and allow for accurate reliable information from which to base business decisions. Developed key relationships with bankers, vendors and suppliers. Largely responsible for all accounting, reporting, and financial management of company. Became a key part of company management and provided insights, strategies, and ideas which translated into profitability and growth for the company. September 1996 – 1997: Book KeeperProfessional career began upon graduation from Arizona State University as a book keeper with a start-up company that provided real estate trade publications for local markets. Initial accomplishments included re-working company’s accounting processes and procedures to industry standards and preparing reports and procedures to assist management in making decisions for day-to-day operations. Additionally responsible for providing the relevant, timely, and accurate financial information which allowed the company to better understand its operations, focus on strengths and weaknesses, and begin to strive for profitability and growth.