Sergey Golovko Email & Phone Number

Hanoi, Hanoi, Vietnam

Managed the growth team, partnerships, UA, marketing analytics, and product growth. Oversaw strategic partnerships, coordinated product launches, and championed a data-driven approach. Achieved 30% YoY growth on mobile platforms primarily through organic channels and ASO.- Identify, secure, and cultivate strong partnerships to efficiently distribute our product across various channels, including OEMs, retailers, software platforms, and key opinion leaders (KOLs)- Collaborate closely with the product team to coordinate successful launches of new products and features, while actively seeking out untapped niches and market opportunities for sustainable growth- Develop and implement comprehensive internal marketing analytics strategies, enabling end-to-end tracking and fostering a data-driven culture for enhanced decision-making- Streamline and automate processes wherever possible to drive operational efficiency, while designing and executing a robust performance marketing strategy- Interviewed more than 50, hired, onboarded, and trained 10+ professionals in Vietnam

Led Performance and CRM marketing at Yandex, overseeing diverse apps and web services (B2B, B2C), expanding the team, driving significant user growth, and pioneering acquisition and optimization strategies- Managed a cross-service team overseeing 5 mobile apps and 3 web services (2 B2B + 1 B2C).- Expanded the team to 15 members across specializations: CRM, Analytics, UA, and Paid Social.- Elevated the Yandex Maps app from 14M to 22M MAU using Product Marketing, Paid acquisition (Facebook Ads, Google UAC, Web2App, Apple Search Ads), Organic (SEO, ASO), and OEM distribution- Formulated marketing acquisition and retention strategies for all products for 2021/2022.- Designed an end-to-end marketing analytics platform for main SMB focused Ads platform - Sign and secured contracts with tier 1 and tier 2 manufacturers including Apple, Huawei, Samsung, Xiaomi, Oppo, ZTE, and Vivo.- Developed and launched 6 nationwide OLV campaigns with budgets exceeding $1M, achieving the best performance in brand and search lifts across all Yandex services in 2021

Expertly operated and managed a comprehensive range of measurable channels including SEM, ASO, Paid Social, CPA, CPI, and Affiliates. Successfully elevated mobile apps, contributing to a revenue increase from 7% to 27%.Pioneered and oversaw the Raw Data Marketing Storage, integrating optimization tools which led to a notable 25% reduction in Target CPA.Architected and implemented a Lifecycle Marketing platform, showcasing a holistic approach to customer journey optimization.

Led the design and integration of tracking systems (Firebase, GA, GBQ, CRM)Revolutionized our Affiliate Marketing approach, crafting the market's most transparent offer and achieving top position with ~25% purchases by CPA channel.Established a strategic long-term partnership with the industry's top fintech, directly contributing to a +10% increase in company sales.Designed and instituted a fraud prevention system, and saved $25K+ monthlySkillfully executed one of the most sophisticated Google Analytics Enhanced Ecommerce integrations, setting a benchmark in data-driven decision-making.

Moscow, Moscow City, Russia

Built with data engineers in the product development of the internal web analytics tool, funnel.js.Architected and refined the recommendation model for SERP on zenhotels.com and ostrovok.ru, resulting in uplift in Revenue per Visitor (>8%) through feature engineering of over 100 parameters, and leveraging regression ML algorithms.Spearheaded the support and continual enhancement of the analytical data container, Qubit.Successfully integrated and optimized CPA acquisition strategies with prominent metasearch platforms like Trivago and Tripadvisor, ensuring peak performance.

Moscow, Moscow City, Russia

Dynamic Marketing Strategist with expertise in crafting comprehensive 360° marketing strategies bolstered by end-to-end analytics (Piwik + OLAP circles)Proven track record in orchestrating market roll-outs across MENA, SEA, and Latin America.Adept at optimizing core digital channels including SEM, SEO, Paid Media, and RTBSpecialized adaptive A/B testing, content experiments, and landing page enhancements to boost conversion rates. (+55% CR for abroad campaigns)