Marcelo Gomes Email and Phone Number

Over 25 years' experience in building Strategic Planning, Commercial Planning & Strategic Insights, during which time he has developed projects for operational efficiency, budget management and control development, working from the construction of Dashboards to the construction/analysis of journeys and results.Experience in structuring/developing planning, from sales performance (general and by channel), project viability (aligned with business strategy and ROI), and development of controls, to analysis of Business Plans (BPs), management of OPEX, CAPEX and Revenue, acting on quantitative and qualitative deviations. with a peak of +R$ 60MM Budget/year.During his search for operational efficiency, he also works with project & process management, mapping/reviewing commercial journeys, diagnosing opportunities for the business, creating consultation/standard books, applying training and communication models with the sales force.His experience includes building marketing plans (Consumer Insights), leading market analysis, consumer trends, customer research, Contact Rate analysis, etc.Currently Commercial Planning Coordinator at Claro Brasil, responsible for supporting the entire Digital Channels strategy, proposing strategic/tactical/operational actions to maximize results, costs and quality, also building Controls & Insights on results and deviations, representing ~33% of the result.Focused on results, supports companies in building high-performance brands and teams.Core Skills:+ Commercial Planning+ Channel Strategy+ Budget Management+ Controls & Insights+ Operational Efficiency+ Project Management+ People Leadership