Customer Engagement, Media Strategy
Burbank, Ca, Us
- Optimize media advertising campaigns on most channels for multiple strategic business units of The Walt Disney Company- Increase performance across Programmatic Display, Paid Search, and Paid Social platforms including Google, Facebook, Instagram, Snapchat, Pinterest, LinkedIn, Twitter, Yahoo, Bing, Flashtalking, and DoubleClick- Collaborate with strategic partners to develop monthly, quarterly and annual digital media plans and budgets- Exploit new audience opportunities from 1st party, 2nd party and 3rd party data sources- Customize audience targeting, geo-targeting, messaging, and advertising products to cater to specific marketing objectives for each digital campaign- Utilize a combination of contextual, behavioral, demographic, and interest targeting when planning campaign strategies