Iago Gomes Email & Phone Number

Brazil

- Onboarding and activate customers onto Elevar's tracking platform- Execute Google Analytics & GTM audits and implement recommended changes across client accounts- Build and maintain strong, long-lasting relationships with customers by understanding their tracking goals and pain points in order to deliver solutions that help improve their business

- Internal reference in the areas of Digital Analytics and Conversion Optimization (CRO)- Consultant and support in different Digital Analytics projects- I work in pre-sales helping the Growth team to design customized solutions for customers- Academy Instructor, initiative for training new employees

- Technical leadership, building a tool that automatically generates tracking code (Google Analytics 4 and Firebase) and checks data quality through the daily volume of SQL queries in BigQuery.- Audit existing implementations, tracking implementation with Tag Management Systems like Google Tag Manager (GTM) and creation of dashboards reports with data visualization tools like Google Data Studio.- Advisory role in the discussions of new projects, understanding the business objectives and defining the best measurement strategy (KPIs) and governance standards for data.- Mentor new employees, strong communication skills and web analytics training for stakeholders.

- Experience with conversion optimization (CRO), planning and implementing A/B tests, analyzing and reporting results.- Communicate results and insights of statistical test analysis to stakeholders to help decision making.- Perform quantitative and qualitative analysis of website and landing pages.

- Created 20+ dashboards to analyze paid media performance (PPC), frequently communicating results to clients.- Exploratory analysis on results and shared insights that reduced acquisition costs (CPA) by up to 20%.- Developed a framework for auditing web analytics tools to accelerate the understanding of user behavior on websites.- Automated complex spreadsheets in Google Sheets with Supermetrics and internal process integrations with Zapier.- Advanced experience with data layer and enhanced ecommerce implementation in Google Analytics.

Salvador E Região, Brasil

- Helped increase ecommerce conversion rate by 36% with insights and experiment implementations in Google Optimize.- Automated tasks through APIs that saved 2 hours of daily effort from the support team.- Collaboration with Marketing, Copywriting and UX teams guiding data-driven decisions and interpreting results.- Advanced knowledge of PHP/HTML/CSS/JavaScript to solve problems in Wordpress/WooCommerce.

- One person business with annual revenues above R$500k- Sales consultant for Xerox, printers and supplies for high-volume- Supplier of printed school material for a private education network

- Active prospecting for new customers with printing demands- Management of the customer base with active lease contracts- Participation in marketing campaigns (online and offline)

- Developed the management system for the commercial area, which reduced by 40% the time spent monthly by salespeople with manual tasks- Developed the company's institutional website (xstay.com.br)- Support for the technical area in the configuration of print servers

- Preventive and corrective maintenance of Xerox printers- Installation and configuration in high-volume graphical environments- Configuration of Fiery and FreeFlow print servers

- Installation and maintenance of CCTV systems in companies in the Industrial Complex of Camaçari- Access control with RFID- Maintenance of alarms

Minidegree, Conversion Optimization

Bachelor'S Degree, Computer Systems Analysis

Electrical, Electronic And Communications Engineering Technology/Technician