Pós Graduação Marketing de Conteúdo

Pós Graduação Entretenimento e Mídia

Pós Graduação Marketing & Comunicação Integrada

Teaching areas: Marketing | Music Business | Communication | Management | Sales | Entrepreneurship & Innovation | Marketing & Business Strategy | Licensing & Franchising

*Communication and Marketing*Periodic marcomms reports and analysisDevelopment of annual marketing plans & budgetsDevelopment of go-to-market, growth, and upsell strategies Events Coordination (music conferences, trade shows & music festivals)Coordination of Internal and External Communication Processes (communications, e-newsletters, social media, and press relations)Development & execution of mkt campaigns across all marketing channelsCoordination of onboarding and training campaigns/materials development dedicated to costumer acquisition & retentionDevelopment of Marketing & Communications strategies to support different teams throughout the company (product, quality control, financial, legal, operations, among others)*Commercial Strategies*- Editorial pitching to Digital Streaming Platforms (DSP) and Engagement Media Platforms (Facebook, Instagram, TikTok, Triller and others)- Market trends analysis targeting marketing opportunities for Ingrooves artists (Catalogue & Releases)- Relationship with DSPs, Engagement Media Platforms, Labels and artists - Special projects & Artist Relations management- Digital Strategies & Content Creation (mentoring & workshops for labels and artists)- Strategic support for labels and artists in special projects, launches, and audience activation actions

DATASIM is the research study division of SIM São Paulo (Semana Internacional da Música - International Music Week), one of the most relevants Music Conventions in Latin America. DATASIM's mission is to collect, analyze and organize data from the music market to equip both the private and public sectors for better decision-making and the development of public policies and projects related to music and culture.Research Studies:Women in the music industry in Brazil: Obstacles, Oportunities and Perspectiveshttp://bit.ly/Mulheres_na_Industria_da_Música_no_BrasilBrazilian Music Festivals Maphttp://bit.ly/Mapa_dos_FestivaisMusic Market in São Paulo city: Live Music Venueshttp://bit.ly/Mercado_da_Música-AoVivo_na_cidade_de_SãoPaulo

Marketing & Communication Management with focus on:- Budget Management- Strategic Partnerships- Corporate Communications- Content Creation for digital & social media- Community Management- Data Analysis & Business Intelligence management- Artist Relations & Influencers Relationship management- GO TO MARKET strategies & Sales Campaigns- Digital strategies (sales, communication & customer acquisition & relationship)

Teaching areas: Marketing | Innovation | Creativity

Recruited to restructure Marketing, Customer Support, and Quality Control departments to maximize annual budget and strengthen relationships with customers and consumers in wake of loss of one of company’s most important clients. Impacts include:• Boosted company’s image and reputation by increasing visual, technical, and strategic quality of all marketing and informational materials.• Transformed trade show and conventions into powerful vehicles to promote products by uniting departments throughout the company in creating trainings and product demos. • Slashed return rates and transformed unhappy customers into strong referrals by increasing quality control/standards, improving relationships, and responding to customer complaints/issues.• Extended media exposure at no cost by developing partnerships with magazines, music festivals, and music-related websites.• Boosted unique website page views by 67% by restructuring website and developing hot sites for each of 21 brands represented. • Introduced 12 new products by creating new product development department.• Increased employee morale by soliciting and acting on employee suggestions/feedback.

Recruited to launch in-house marketing department in place of outsourced ad agency, develop marketing plan, create sales/marketing training, and lead Quality Assurance, Customer Service, and Technical Support departments. Impacts include:• Increased customers by 20% in first 2 years and 45% in third year by developing highly professional institutional image that belied company’s small size.• Boosted brand awareness and market share through 10 regional/national trade shows, 20 international artist events, 3 sales seminars, and 6 training programs each year.• Sales results increased 35% within just 3 years.

Hired to build marketing department from the ground up, with responsibility for developing and executing marketing plans for 20+ brands and artists. Played key role in strategic management of company, oversaw all vendors, managed budgets and designed/executed marketing campaigns and special events. Impacts include:• Built highly professional marketing and promotions department from the ground up.• Increased brand awareness throughout music community in 2 years by developing a complete artist sponsorship policy • Replaced advertising-only marketing strategy with a comprehensive, integrated approach.• Overhauled company’s website and leveraged social media to drive awareness and sales.• Developement of Strategic Planning, Production Processes and Communication Projects for events such as:• Trade Show Exhibitions• Sales Conventions• Sales & Marketing Trainings• Special events and meet and greets with artists such as: Joe Satriani (US), Eric Johnson (US), John Petrucci (US), Lulu Santos (BR), Skank (BR), Simple Plan (Canada)