At Zephyr Surgical Implants, I serve as the Regional Sales Manager for Distribution in Europe, a role I've held since end 2023. My primary responsibility is to oversee and strategically expand our distribution network across Europe, with a particular focus on urologic medical devices for urology.My day-to-day involves building and nurturing relationships with distributors to ensure the effective marketing and sales of both ZSI-manufactured and third-party products. I believe in the power of personal connections, so I organise tailored training programmes and provide technical support to our partners, helping them become experts in our products and driving market dominance.Flexibility is key in this role, as I frequently travel to address the diverse needs and challenges of different markets. I'm committed to finding solutions that put people first, aligning our team's capabilities with the goals of our organisation.Here are a few highlights from my time at Zephyr Surgical Implants:• Pioneered establishment of first ZSI research, testing, and sales centre in Portugal by setting a benchmark for innovation and excellence in medical device industry.• Spearheaded development and operation of international ZSI training centres, resulting in attracting global surgeons to master cutting-edge implant technologies.• Played a key role in positioning Poland as highest ordering country for ZSI's most significant implant that underscored robust sales and market penetration strategies.I'm passionate about driving growth and innovation in the medical device industry, and I'm excited to continue making a meaningful impact at Zephyr Surgical Implants.

At Zephyr Surgical Implants, I've been serving as the Country Manager for Portugal, Angola, Kenya, and Tanzania since 2018. My role involves a blend of engineering and commercialization of urology medical devices, strategic planning in collaboration with top leadership, and diversification of our product portfolio through external distribution channels. I'm also responsible for providing ongoing technical and field support, establishing networks with implantation centres, and innovating marketing approaches to challenge competitors' dominance.Here's a snapshot of some of my achievements during my time in this role:• Attained and maintained best sales score in 2022 among all directly sales branch of ZSI.• Outpaced and attained outstanding sales performance and elevated market penetration rates year-on-year across key European territories, Italy: 0.18%, France: 0.31%, Germany: 1.2%, with Portugal: 1.48% that led as top-performing market in different regions.• I've played a key role in establishing and supervising four direct sales branches of ZSI, enhancing our visibility and market penetration.• Captured and retained an exclusive monopoly in urological and andrological sectors in Angola and Tanzania by showcasing strategic prowess and market dominance.• Replicated successful strategies employed by established competitors to penetrate emerging markets and capitalize on significant opportunities.• Steered creation of infrastructure in regions globally lacking expertise in urology and andrology implants by implementing training, marketing, technical, surgeon, and patient support services, for development of exclusive value and monopolistic zones in Tanzania, Kenya, and Angola.I'm passionate about driving innovation and growth in the urology and andrology sectors, and I'm committed to continuing to make a positive impact at Zephyr Surgical Implants.

During my tenure as the Global Sales and Marketing Manager at ZSI Switzerland from 2010 to 2018, I spearheaded a ground-breaking initiative focused on manufacturing and introducing innovative medical devices for urology. Our mission was clear: revolutionise patient care and advance medical technology. My role involved directing dynamic sales and marketing strategies across Latin America (LATAM), Europe, the Middle East, and Asia-Pacific (EMEA and APAC), working closely with a global network of 50 distributors to form collaborative partnerships and drive exponential market growth.Here are some key highlights from my time in this role:• Led global sales initiatives resulting in a remarkable +754% turnover growth from 2010 to 2018, implementing strategic plans for amplifying consistent and substantial growth across multiple markets. These results underscore our unparalleled expansion and success.• Established and managed a robust global distribution network spanning 50 distributors worldwide, ensuring effective market coverage and penetration.• Implemented cutting-edge sales tools such as CRM systems and innovative training methods, including E-learning platforms, to equip our teams with the skills and knowledge needed to excel.• Developed the ZSI 375 PF training manual, synchronised with the E-learning ZSI 375 PF module, to provide comprehensive training for our sales teams and urologists.• Led the conceptualisation, organisation, and seamless execution of prestigious international congresses, including AUA, EAU, ISSM, and ESSM. These events facilitated knowledge exchange and played a pivotal role in shaping the future of urology on a global scale.I'm passionate about driving innovation and excellence in the field of urology, and I'm dedicated to continuing to make a positive impact on patient outcomes worldwide.

Marketing and R&D• Created marketing plans and budgets to develop ZSI worldwide in accordance to our vision.• Member of the development team for the Artificial Urinary Sphincter ZSI 375 (Value Analysis)• Member of the development team for the penile implant ZSI 475 (Value Analysis)