Gonca Araz Email & Phone Number

Emilia-Romagna, Italy

• Complete authority and responsibility of Kastamonu Italy decor paper management and operations, working collaboratively within tight deadlines and in a fast-paced environment• Optimizing the raw paper stock efficiency (decreased the total stock quantity by 53.71%, saving 1.97 Million € in stock value)• Generating 4 monthly reports to monitor and share insights with the Supply Chain, Sales, Marketing and R&D directors/managers to enhance overall performance levels and inform strategic decisions• Providing constant support to the Kastamonu Turkiye, Romania and Bulgaria Sales, Purchasing and Decor Paper teams by creating synergy as an international team• Managing the stock and orders of press plates for the 3 press lines (Wemhöner, Pagnoni and Dieffenbacher)• Effectively operating SAP WM and MM modules for the execution of data analysis and reporting with the goal of increasing efficiency• Boosting automation consistently to improve time management and minimize human error in the production planning processes, enabling greater focus on strategic priorities

Tuscany, Italy

• Directed the Account Management and the Online Marketing of clients based in London, UK operating in the E-Commerce and Online Banking industries• Led the Digital Marketing campaign on Google AdWords, Google Analytics and Bing Ads accounts of the clients (Built and launched 19 Search, 2 Display and 6 Retargeting campaigns on Google AdWords and Bing Ads for the new products and categories)• Boosted the CTR by 4.28% through the compelling and effective ad copy writing which promoted conversion of customers• Improved the monthly Return on Investment by 33.5% in 3 months and accelerated the quarterly Revenue by £18,317 YoY through optimized efficiency• Provided comprehensive reporting on account performance metrics using analytical skills, enabling the clients to make data-driven decisions by compiling 30 weekly and 14 monthly Search Engine Marketing performance reports and 2 quarterly business reviews

Ankara, Türkiye

• Orchestrated the Digital Marketing Campaigns and created captivating content for Marketing Channels which resulted in increased engagement• Managed public relations in person and online for media relations and corporate communications• Captured and enhanced promotional photos for the digital marketing campaigns• Collaborated with the Finance Manager to assist the preparation of financial records and controlled the reports resulting in a reduction of costs by 300 Turkish liras per month

• Managed confidential employee files, maintaining accurate records for performance evaluations, salary adjustments, and promotions• Conducted orientations and helped employees complete necessary paperwork to get new hires established and up to speed quickly• Led the design, creation and distribution of ID cards for the 30 interns from various departments• Assisted in the coordination of company events to boost morale and improve employee performance

Ankara, Türkiye

Proven leadership skills by organizing events and planning sports schedules on voluntary basis for a team of 20 Kendo practitioners. (Club membership: 2012-2015)

Master Of Science (Msc), Marketing/Marketing Management, General

Activities and Societies: Women in Business ClubESADE is ranked among the world's top business schools and programs by the Financial.

Bachelor Of Science - Bs, Business Administration And Management, General, C-Gpa: 3.52

Activities and Societies: - Bilkent News, the Official University Newspaper (Reporter and Photographer) - Bilkent Kendo Association.

Exchange, School Of Economics And Management, Cumulative Grade: 27/30 (In Italian Grading System)

The Free University of Bozen-Bolzano (unibz) offers students a multilingual, practice-oriented education that meets the demands.