When I joined Link37, I was tasked with taking ownership of performance marketing initiatives across multiple channels. My role involves executing campaigns, shaping their strategic direction, and ensuring they deliver measurable results. Here's an overview of my key contributions:• Implement and manage campaigns across diverse platforms, including Google Ads, Meta Ads, LinkedIn Ads, TikTok for Business, Pinterest Ads, Reddit Ads, and Amazon Ads. Each channel required tailored strategies to engage target audiences effectively and maximise ROI.• Track and analyse campaign performance and website traffic against strategically defined KPIs, such as ROAS, CPA, CPL, CVR, CTR, and CPC. Through this analysis, I identify trends, uncover growth opportunities, and ensure data-driven decision-making at every step.• Leveraging my analytical skills, I play an integral role in developing overarching digital marketing strategies while optimising budgets in real time, ensuring the best allocation of resources across campaigns to achieve desired outcomes.• Utilise tools like Google Analytics (GA4), Google Tag Manager, and Meta Pixel to set up and refine tracking systems. These tools allow me to deliver comprehensive reports that showcase performance metrics and include actionable insights and recommendations for future optimisations.• Manage and integrate campaigns across platforms to ensure that every touchpoint—from social media to native advertising—contribute cohesively to overarching business goals.By maintaining a laser focus on performance metrics and customer acquisition costs, I consistently maximise the impact of campaigns while staying agile and adaptable in a fast-changing digital landscape.

• Provide marketing services, including developing a complete digital strategy featuring several lead generation solutions, such as websites and landing pages, organic and sponsored social media content, SEO and SEM, newsletter and email marketing automation, and metrics and tracking for KPIs reporting and optimisation.• Manage and customise a CRM system, streamlining the onboarding process and improving lead conversion rates.

New adVentures hired me to build their marketing team. I managed the candidate selection, interviews, hiring, and mentoring process, and direct them through day-to-day tasks and overarching strategy.I work with Notícias ao Minuto, Poupança no Minuto, Casa no Minuto, and Smart Opinion to develop and execute digital marketing strategies, including various channels across social media (organic and sponsored), SEM, evergreen blogs, email marketing, native ads, push-notifications, and SEO. I report results directly to the founders with fully detailed real-time reports showing growth for all KPIs and the maximisation of budgets across all channels.• Develop and execute digital marketing strategies to increase the number of daily active users and sessions, newsletter, and push notifications subscribers of the Notícias ao Minuto website. Develop and execute digital marketing strategies for the launch of a new version of Notícias ao Minuto iOS and Android app through various channels across social media (organic and sponsored content), email marketing, push notifications, SEO, ASO, Apple Search Ads, and Google App Campaigns.• Analyse the Portuguese personal finance market data and Poupança no Minuto's sales team's feedback to define and optimise a strategic digital marketing plan to maximise brand awareness, lead generation and credit intermediation growth. Create and implement strategies to drive revenue by optimising the user experience and increasing the conversion rate of the company's website, mortgage simulators, and landing pages.• Analyse the Portuguese real estate market and Casa no Minuto's sales team's feedback to maximise brand awareness, high-quality lead generation and sales growth.• Devise and implement digital marketing strategies to increase the number of registered users and form applications on Smart Opinion's market research platform. Provide input for optimising the user experience and conversion performance of the company's upcoming website.

• Define and optimise a strategic digital media plan based on a survey of Proptech and Fintech market data and EQTY's Business Development and Investment teams' valuable feedback.• Manage marketing and PR budgets and strategies across print and online newspapers, social media, email marketing automation, and SEO to maximise brand awareness, lead generation, and sales growth. • Collaborate with property developers and their marketing teams to cross-promote EQTY Capital-advised fund's real estate investments, construction progress, property details, and location-based points of interest. • Manage user experience and interface and implement a digital platform focused on the visual representation of the various fund investments and portfolios per investor advised by EQTY Capital.• Curate over 100 interviews and opinion pieces with real estate market experts, immigration lawyers, and investment analysts.

• Analyse real estate market data and sales team feedback to define and optimise a strategic digital marketing plan across portals, social media, email marketing automation and SEO to maximise brand awareness, lead generation and sales growth.• Manage user experience, interface, and conversion performance of the company's website.• Define and create several SalesForce's Pardot Customer Journeys to nurture, retain, or regain customers according to a set of predefined rules of grading and scoring.

• Complete website redesign to meet current UI/UX and coding standards.• Optimise, scale, and automate the website growth processes through landing pages and email campaigns.• Communicate ideas, data, and feedback with other departments (marketing, sales and top management) and generate traditional and creative ideas to grow KPIs. Conduct A/B testing on those ideas to create campaigns with the greatest opportunity for growth. • Define and create several SalesForce's Pardot Customer Journeys to nurture, retain, or regain customers according to a set of predefined rules of grading and scoring.

• Develop new UI features while assuring the validation of all user input data.• Optimise applications for maximum speed response and scalability and verification of the technical feasibility of all the UX/UI designs.• Build reusable code and libraries for future use.

• Design concepts and final online layouts for "store in store" experience for brands such as Apple, Playstation, Nintendo, Lego, Hasbro, Canon, and GoPro.• Develop a responsive modular grid-based email marketing framework supporting over 40 apps and webmail clients.• Mentor interns and professional development of junior team members.

• Design and adapt concepts and final online content for web, mobile and email marketing campaigns for major brands such as Mercedes-Benz, EasyJet, TAP, Moche, AXA and Khiels across Europe and LATAM.

• Design and develop medical education websites, mobile apps and online promotions.• Key involvement in business development initiatives and pitch work for companies such as Reckitt Benckiser, Shire and SpaceLabs Healthcare.• Management of freelance web designers.

• Design and develop the company website and web app interfaces.• Design coordination of online visuals and content to ensure that projects were appropriately defined and within the relevant scope.• Strategic project development with marketing directors and account services to create customised solutions for existing and new clients.• Mentor interns and lead the professional development of junior team members.

• Design and adapt concepts and final online content for fashion E-commerce campaigns for La Redoute Portugal and Vertbaudet UK, Spain, Switzerland and Portugal.

• Design and layout adaptation for offline communication and marketing campaigns. Approval of production proofs and supervision of the printing process.