After leaving Galp, I embarked on a career as a Freelance Digital Marketing Consultant. My services span strategic advising, website design and development, email marketing, copywriting, social media management, and graphic design.Key aspects of my approach include:• Client Understanding and Strategic Advisory: I start by understanding my clients' needs and objectives, which informs the growth strategies I advise on and execute. For instance, I once boosted a client's online… Show more After leaving Galp, I embarked on a career as a Freelance Digital Marketing Consultant. My services span strategic advising, website design and development, email marketing, copywriting, social media management, and graphic design.Key aspects of my approach include:• Client Understanding and Strategic Advisory: I start by understanding my clients' needs and objectives, which informs the growth strategies I advise on and execute. For instance, I once boosted a client's online sales by 93% between 2019 and 2022.• Technical Execution: In my hands-on role, I have led successful monthly multichannel-themed sales campaigns, often matching or exceeding an entire month's revenue. Additionally, I have built and designed several websites from scratch, significantly enhancing my clients' online presence and customer engagement.Working closely with small to mid-sized businesses has been particularly rewarding. Seeing my strategic and technical contributions directly influence their digital success has given me a sense of fulfilment and drives me to continue delivering high-quality services. Show less

As an Omnichannel Communication Strategist at Galp, I held an instrumental role in managing and executing the B2C communication strategy for over 400K clients across various channels. Here's an overview of my key responsibilities and achievements:• Omnichannel Communication Strategy: Orchestrated the planning, copywriting, and graphic design for various channels including email marketing, SMS marketing, blog, app notifications, and in-app content, effectively reaching a diverse client… Show more As an Omnichannel Communication Strategist at Galp, I held an instrumental role in managing and executing the B2C communication strategy for over 400K clients across various channels. Here's an overview of my key responsibilities and achievements:• Omnichannel Communication Strategy: Orchestrated the planning, copywriting, and graphic design for various channels including email marketing, SMS marketing, blog, app notifications, and in-app content, effectively reaching a diverse client base.• App Adoption and Digital Coupon Usage: Developed and implemented strategies to promote app adoption and digital gas coupon usage. Leveraged targeted email marketing, in-app promotions, and creative content strategies to increase customer engagement and retention.• Marketing Campaigns: I contributed to key projects including the launch of Galp's award-winning commercial websites, a youth-targeted loyalty scheme, and the successful rollout of the LPG bottle campaign "Ganhe a todo o gás". Each of these projects involved innovative marketing strategies and creative techniques to engage and retain different target groups.Through these initiatives, I effectively contributed to Galp's overall digital communication strategy and helped drive substantial improvements in customer engagement and app adoption. My role required a solid understanding of the customer journey, meticulous planning, creativity, and data-driven decision-making. Show less