Governance, prioritisation, management and execution of strategic digital projects. Drive a culture of excellence in digital user experience / UX across the Group, both internally (e.g. Intranet, Internal Portals) and externally (e.g. Apps, Websites, Digital Annual Report).

Enterprise Business Unit Marketing, head of the team responsible for:- Online B2B store, internal and external business sites - Customer Value Management (prospection, activation, development, retention, winback)- Sales Force Automation tools- Cross-functional responsibility for SoHo (inc. SCFW) and SME segments

Enterprise Business Unit Marketing, head of the team responsible for:- Market Research requisites definition, insights generation and corrective actions proposals- Global / integrated EBU institutional / product communication- Customer Value Management (prospection, activation, development, retention, winback)- Sales Force Automation tools

Head of the 5 members' team responsible for the sourcing of all Vodafone Portugal's services needs, such as: - Media- ATL & BTL Comms- CRM- Market Research- HR Services- Corporate ServicesMember of the Vodafone Purchasing Company vertical team

- Consumer MBB pricing and promotions- MBB Pricing / Services go-to-market (including the first MBB prepaid price plan and the first unlimited data speed throttled post paid plans)- Market and KPIs evolution analysisPortugal representative in the Vodafone European Employee Consultative Council since March 2009

- Product design and trial for new Mobile Commerce & Transactions solutions- Business model design and planning

- Responsible for Vodafone Portugal’s inter-working relationship with international mobile and fixed operators: contracts & Service Level Agreements, price negotiation and carrier selection for the several international services (Voice – Basic and Services, VT, GRX, MMS Hub, SMS Hub, SMS IW, Signalling)- Part of Vodafone’s Group Interconnection Strategy Team- Interconnection and roaming budget coordinator- Interconnection invoicing coordinator- Vodafone Portugal’s connection to the National Regulation Authority (ICP-ANACOM) – information provisioning, licence, frequencies and numbering issues

- BASEL II set-up- Design and development of the Operations (e.g. stock exchange, stock transfers) and Events (e.g. IPOs, Mergers, Splits) modules for Caixa Geral de Depósitos’ SGAF (Sistema de Gestão de Activos Financeiros or Financial Assets Management System)- Training of CGD’s training staff and specialists- Migration process design for Banco Espírito Santo’s own financial portfolio

- Monthly report and control for E.D.P.’s holding; deviation analysis- Development and fine tuning of a financial model- Macroeconomic environment analysis

- Process re-engineering for the importer and distributor for Land Rover and BMW in Angola- SAP training (logistics modules – MM and SD)