Gonçalo Salazar Email & Phone Number

Responsible for knowledge of user and optimization across the journey and optimizing millions of sessions for behaviour, affinity and more. Focused on revenue and conversion uplift. Working with: - Website tracking - Website and App Analytics- Personalization strategy- CRO and A|B Testing- Analysis- Segmentation

Responsável por otimizar a jornada do cliente e impactar milhões de sessões com base em afinidade, comportamento e canal de aquisição. Focado em uplift de receita e conversão. Focado em:- Personalização- CRO e A|B Testing- Automação de e-mail e owned media- Análise- Segmentação

Porto, Portugal

CRO (Conversion Rate Optimization) tutor in Digital Marketing and Strategy course

Responsible for leading the Growth and Marketing efforts for a Lending App (Fintech) with a team.My responsibilities range in: - Optimizing user journey and onboarding in-app; - Optimizing and Growing Performance Marketing efforts; - Implementing an e-mail, push notification and automation tool and strategy; - "Product Manage" the efforts of the Growth Squad; - Build and Report on all relevant metrics; - Owning the company's AARRR funnel metrics and performance.

Ultimately responsible for day to day management of Paid Media strategy, focused on Google Shopping, Facebook and Retargeting. Tested and implemented a complete and effective own media strategy with channels such as Email campaigns, Email automation, Push notification and In-App messaging. Idealized, built and implemented Growth and CRO experiments and tests both on and off site, including Page optimisation, page building and personalization strategies.Of course all of this came with a big reporting responsibility which had me develop dozens of daily, monthly and yearly reports focusing on many stages of the user journey, from acquisition to conversion, as well as different campaigns and initiatives.Proud to have contributed to the growth of the Gross Merchandise Value in figures of around 150% and the email database in over 200% organically (!!!), as well as an over 60% increase in the overall website conversion rate. Proudly contributed to such campaigns as Cu de Judas (https://www.youtube.com/watch?v=JKxRmkEG4yU) and Vamos Entregar Felicidade aos Portugueses (https://www.youtube.com/watch?v=-36ha9klDBM).

Responsible for solidifying and bringing extra-efficiency to Performance Marketing, conceiving new campaigns, re-structuring funnels and optimizing SEO, content and some of the on-site experience.Overall achieved to achieve the same sales results from the previous year with a Budget spend of less 20% and impacting ROAS and ROI in a significant way.

As the first full-time Marketing Manager at Mercadao, my responsibilities were a wide range of strategic and day-to-day tasks such as: - First PPC and Paid Media campaigns and strategies (Google Ads and Facebook); - First structured e-mail marketing initiatives; - First content and SEO planning, strategy and execution; - Marketing and communication efforts along with Key Partners such as sellers in the Marketplace and other External Partners; - Public Relations and Press Releases; - Offline activation and "Shopper" communications; - CRO;

Rio Tinto, Porto, Portugal

Porto E Região, Portugal

Venda ambulante e caixa durante jogos oficiais no Estádio do Dragão (FC Porto)

Post-Graduation In Marketing Management, Marketing/Marketing Management, General

Formação Profissional, Digital Marketing

Economia E Gestão Empresarial

Activities and Societies: Finalista do Business Case Analysis "We Can Solve It" com a SAGE Portugal. Participante na Formação em Marketing.

High School, Economics, 18

Activities and Societies: European Youth Parliament - Regional and National Competitions (Regional Winner and National Runner-Up) NEPSO.