As the Country Commercial Manager at Beiersdorf, I lead the strategy and execution of all commercial activities in Portugal for the Cosmetic Business. My focus is on developping our people, growing our brands and be present in the channels where our consumers are. I have 20+ years of experience in international Telcos and FMCG companies, where I have consistently delivered results and supported business development.My core competencies include shopper and customer marketing, revenue growth management, category management, trade marketing, digital transformation, and team leadership. I am passionate about creating value for our customers, consumers, and stakeholders, and driving innovation and change in a dynamic and competitive market. I am always eager to learn, to help people evolve, and to achieve business goals.