As Senior Designer I was responsible for the overall brand look and feel; creative direction for packaging, PoS, printed collateral, digital media and photography; and strategic design planning for new launches and brand evolution.

As Urban Retreat’s Senior Graphic designer was responsible for the visual identity of new services and products such as The Moroccan Hammam and The Make-Up Salon. I have also re-branded the UR Café including the design of its crockery. Working alongside the marketing team, I created monthly campaigns to promote UR's services and products as well as brand takeovers.My everyday routine comprised the design and production of all printed collateral, in‑store visuals, digital media and marketing emails.– Full edition of UR quarterly magazine (160 pages approximately)– Monthly campaigns with large format in-store visuals, posters, flyers, vouchers and plasmas screens– Promotional events marketing emails and supporting posters and flyers– UR Café menus and promotional collateral– Magazine adverts– Corporate presentations and reports– Packaging– In-store wayfinding– StationeryI was also responsible for photographing and retouching packshots, interior shots and events.Further to Urban Retreat, I also work as a Senior Graphic designer for other ventures of Hammer Holdings.One EventsJust after joining the company, I revised / finalised the re‑branding process of One Events creating templates for their sales collateral and building their current website from ground zero. www.one-events.co.ukFurther to the back-end website maintenance, I was responsible for adding (or supervising the publication of) new portfolio items, news posts as well as the update of rates, suppliers pages and promotional home page.I create the monthly newsletter integrating the articles with their corresponding images galleries and posts.I am also responsible for creating:– Corporate brochures– Brochures, maps and floor plans for each venue / service– Promotional emails and flyers– Magazine adverts– Publisher templates enabling the whole team to edit designer documents such as estimates and bespoke image collections – StationeryThe Great British– Menus– Promotio

CGP Design is a consultancy specialising in the London prime residential property market. Since early stages I introduced new skills, such as web design and corporate identity design, broadening CGP’s service portfolio. I have also created and implemented the template system and contributed thoroughly to the studio’s workflow development. My responsibilities included liaising with clients and suppliers, budgeting, project management, supervising CGP’s creative output, ensuring all clients’ corporate identities are adhered to, recruiting designers and artworkers.

At Trio Design I experienced working with 3D designers on PoS projects, packaging and promotional projects for international clients such as HSBC and Diadora.

One of the most creative and awarded South Brazilian advertising agencies. During this short but intense experience I have created promotional material for Telefonica, Selenium, Goldsztein, Puig Menphis, Angeloni and AGCO Massey Fergusson.

At that time, Gazeta Mercantil was the most traditional and influential financial Brazilian newspaper. Hired to work as an in-house designer, I was promoted to marketing executive in less than six months. My main achievement was to participate in the development of an educational programme in partnership with several universities across the country.

Main clients: Ford, Ribeiro Jung, Renner & Vicunha, DC Navegantes, Expresso do Oriente.

Whilst working on the compilation of a historical image library as researcher and digital retoucher, I had the chance to take my first steps as graphic designer.

My role was hand drawing plans and assist architects in designing new projects.