Michael Gonçalves Email & Phone Number

Boulogne-Billancourt, Île-De-France, France

Managing the mass-market publishing area for Social Games with 3 innovative publishing Studios : Zygomatic (Dobble / Spot-it!), Bezzerwizzer, Dotted Games (LEGO Boardgames), Mixlore.

Région De Boulogne-Billancourt, France

Managing key mass-market IPs for Asmodee Group such as Dobble / Spot-it! / Werewolves of Millers Hollow / Jungle Speed... team of 15 talented people (Creation / Product / Production / Brand & Marketing)

Guyancourt

In charge of projects for the Disney, Pokémon & Dobble ranges. Main tasks:- Management of physical and digital projects: management & development of Disney-licensed games: feasibility study (PNL), production monitoring, editorial development in conjunction with development studios.- Marketing and sales development of the catalogue: forecast, marketing and sales plan and balance sheet.- Management of margins, profitability of the range and purchasing.But also :- Strategic product management: recommendations for structuring game ranges, pricing, editorial content, etc.- Operational product management: sales and stock monitoring, replenishment, item sheets, planning, sales statistics, etc.- Development of new projects (editorial choices, graphic styles & illustrations, etc.)- Project management and monitoring with all departments: monitoring, marketing and communications, sales, DTP, production, etc.- External support: author, publisher, legal, subsidiaries and export.The project manager's role is to act as a link between the various departments (creative studio, production, sales, marketing, legal, finance and transport) in order to meet the timing and cost requirements of each project.

Angoulême Cepe

Marketing for Boardgames at the European Center for kids Products in Angoulême.

Région De Paris , France

LEGO Club France implementation & launch from January 2011.- Establishment of sign-up actions: print, press, web (PRM / CRM / SEM)- Development of loyalty tools: magazines, website, newsletter ...- CRM tools Management (SAP)- Qualitative & quantitative studies (based on consumers survey)- In-Store traffic (e.g. incentives ...)- LEGO Club events: KIDEXPO, AFOLS event, theme parks…- Creative brief management for Junior (3-5), Girls (5-11) & Classic (6-11) magazines with creative team based in the US.- Contract & budget management- Development of partnerships with LEGO licensing partners (visibility exchange)- 2012 : management & coordination of LEGOclub.com website (5 local languages)

Paris

Product Manager (TCG, Toys, Arts & Craft, Plushes) :- Budget Management (following PNL & Mix-Marketing) : 400K€ (annual).- Trade-marketing: instore demos, promotional operation, catalogues.- In Charge of Special Event: Paris International Trade Fair 2010, Japan Expo, Video Games Fair, Kidexpo, etc…- In charge of Press relation: contests in kid’s magazines, press events, press release...- Toys & licensing market analysis & Veille et analyse (TV, licence, NPD panels).- Project Manager: coordination with graphic team (freelances & graphic team in Deutchland) : press-ads, standees, box-display, web tools (newsletter, web-banners…)

FRANCE TELEVISIONS– Kids Program department- Marketing Assistant: TV partnership, dubbing assistant...- Product manager web : new kids website toowam.fr in coordination with Les Chinois webagency

- Daily newsletter concetion (Dreamweaver software) - Editing articles- Web banners conception

Master'S Degree, Marketing, Childhood, Licensing, Crossmedia

Activities and Societies: 2007 : TELE IMAGES KIDS (Animated series producer) Coordination of Focus groups on the animated series ‘Street.

Licence, Communication, Marketing, Gestin