Goni Yaakobovicz Email & Phone Number

South District, Israel

Provide Strategic Marketing & Business consulting for Start-ups, Corporates, Organizations & InstitutionsDevelop partnerships, manage projects and develop Digital assets, Marketing operations, contents & eventsPlan & implement Marcom activities, oversee advertising budgets, analyze effectiveness & manage vendors

Develop and implement Communication & Digital strategy for Private & Business product lines (SME / SMB)Translate strategies to work plans & goals, manage yearly budgets of tens of M' NIS, develop contentsActive member of Strategic & Marketing forums & Innovation Task Force, identify business growth opportunities Develop the communication strategy for the Innovation forum & promote the Start-ups community engagementManage a team of Advertising, Marcom & Digital professionals, provide mentoring, manage vendors & consultantsResponsible for the Company's Digital assets, manage, monitor & optimize private & business-oriented Websites Responsible for performance & demand management, establish Google & Facebook Always-on programAnalyze media advertising performance & effectiveness to optimize resources & support goals achievement Social Media Branding – Manage Facebook & Instagram content & presence & LinkedIn Business Page Play a key role in the Digital Transformation & Marketing Automation processes, manage Customer Journey Develop digital assets self-service capabilities, managing multiple interfaces (service, technologies & more)Foster B2B strategic customers engagement through Negiot program, Top 100 annual conference & moreDevelop research tools, conduct annual and quarterly quantity & quality monitoring researchManage, analyze & improve effectiveness of campaigns, develop contents & materials in Hebrew & English Main projects: Launch the Cyber services for the private sector with focus on relevant market segment education and significant revenue & profitability growth; develop & introduce new integrated marketing packages (Triple); create unique platforms and products for specific sectors; lead the Digital Transformation

Manage ATL/BTL campaigns across all media channels focused on positioning the company as a leader in its fieldSupport the Global Business Division by creating B2B media tools & English materials for international customers Optimize Media mix & manage budget for the off-line campaigns - TV, Radio, Billboard and AdsDrive the Copywriting creation in collaboration with suppliers – advertising & PR companies and media agencies Manage internal communication activities, plan & execute sales promotion activities, internal events & launches Support advertising needs of the Company's divisions - Recruitment, Support Centers and Sales Manage the strategic branding & launching of the Submarine Cable System, matrix management of project teamsOrganize conferences & events focused on B2C & B2B customers respectively, develop specific tools & contents

Develop & implement strategic campaigns, develop & support new products branding & launchesWork independently with customers to map needs, lead multidisciplinary project teams & manage budgets Manage complex & wide exposure projects - Windows 7 launch in Israel, Disney Channel entry to IsraelAmong customers: Microsoft, Disney, Bezeq International, Newpan and more