Gonzalo Ferrer Email & Phone Number

Panama

-Definition of the regional strategy and product campaigns for the LATAM market following the global guidance and adjusting to the local singularities-Lead the GTM team and partner with x-functional areas to deliver the best sell in tools-Partnership with Global Merchandising and local markets to develop new products that help to drive the LATAM business-Leading the category and channel merchandising team-Creation and implementation of regional assortment plans that follow the global key initiatives while serving the specific needs and preferences of the LATAM consumer-Drive a consumer centric mindset with a focus on sell out and maximizing sell through-Elevation of the brand perception with exclusive collections in the DTC channel-Definition of the pricing strategy to achieve margin and revenue goals-Creation of planning tools to help the markets increase their forecast accuracy-Drive sales thru extensive analysis and feedback across all channels and divisions to the markets

Panamá, Panama

-Driving business and assortment plans for strategic wholesale accounts in LATAM Market.-Working in collaboration with Category Merch and wholesale teams to adopt the right range that enables profitable and sustainable growth.-Partnering with the Sales planning team to drive the business and future plans.-Responsible for segmentation strategy across channels and accounts to differentiate the market and deliver the right product to the right consumer. -Order samples and set up the showrooms to drive the sell-in process.-Supporting price strategy for the category and optimizing the margin/range profitability.-Sell-in and sell-through performance analysis to maximize opportunities and react to challenges.-Leading the VM / Space Planning team to execute the floorset plans in the strategic accounts.

Buenos Aires, Argentina

-Building of the 3 year aggressive growth plan by channel, customer and business unit for UA Argentina subsidiary kick-off.-Implementation of pricing strategy taking into account currency fluctuations, competitive landscape and brand guidance in order to maximize margins and sell through.-Creation of seasonal buy plans for Argentina and presentation to accounts management and buyers.-Sales forecasts and demand planning by account.-Building the seasonal product range and segmentation by channel and account, and partnering with Visual Merchandising and Marketing for its right execution.-Negotiation and coordination with local vendors.-Development of a profitable and consistent range to be locally produced, partnering with the Quality Team to deliver products that meet the global standards.-Leading of the seasonal calendar, achieving different key milestones and deliveries along the semester.

Argentina

- Management of Key Strategic Accounts: Dexter, Stock Center and Moov.- Development of Nike's strategic long-term business plans.- Assortment selection of Key Accounts Products for all 3 Business Units and Categories based in market trends, seasonal calendar and key initiatives.- Development and advisement for the expansion of the Customer's 3 year business plan aligned to its OTB.- Assessment of the external market environments as well as internal business issues and provide on-going guidance for strategic and operational goals in order to enhance the company’s performance. Sell through and stock analysis, monthly deliveries, product availability, etc.

Argentina

- Coordination of Financial planning cycles and the modelling of consolidated Budgets and Long Range Plans (LRP), while supporting top management, by performing strategic analysis and providing relevant advice for Marketing and Sales Departments.- Coordination of the integration and presentation to the headquarters of the Budgets and Forecasts of Southern Cone markets (Argentina; Chile; Uruguay & Paraguay) - Business partner for the Marketing and Sales teams forecast, providing HQ with detail of the risks and opportunities.

Argentina

- Profit and Loss Statements (P&L) elaboration and future projections. Profitability and financial results follow up.- Revenue margin analysis by business unit and advisement of commercial opportunities to Sales team.- Competition benchmarking.- Macroeconomic reports for foreign shareholders understanding of the local economic environment.- SG&A analysis and forecasting.

Argentina

- Design of commercial presentations and business offers to be sent to potential customers.- Event planning and public relations- Market research for business opportunities identification.

Licenciatura, Economía

Bachillerato Bilingüe, Orientación En Ciencias Económicas