Free/Frē/Not under the control or in the power of anotherFrē stems from an amazing journey in this world we love called FASHION. On day one of this journey coming out of the Park Ave South Subway, started an amazing life story. Learning how a true Supermodel makes her path from the Runway to the Covers of Italian Vogue by an amazing woman at Wilhelmina NY who in her own right is a true trailblazer. Then sneaking off to ask Marilyn with her fox tail scarf and slanted tira if she could look at my portfolios and give me some guidance, this in itself showed the path of this journey. Fashion is about dreams and empowerment. From working with IMG NY to taking an opportunity to create STATE, shows that there are no boundaries — but sometimes you just want to be free. “I have no ambitions other than to have a happy life and be free.This is our base. As the world changes so does humanity.”

➤ Directly overseeing a staff of 7, meeting problems with solutions and applying diplomacy and firmness as required.➤ Driving expansion into new markets, and completing the strategic business planning process to drive national growth.➤ Serving as the face of the organization and actively participating in external events, increasing visibility and credibility.➤ Developing strategic partnerships in order to increase community awareness and expand the brand and the Division.➤ Leveraging the resources of the Agency to scout new talent and create the most recognizable faces on the runway.➤ Cultivating and building long-term relationships with Mother Agents and Agencies worldwide for placement.➤ Matching models to assignments, discerning who will be able to turn right on the runway, and who has the wanted look.➤ Masterfully overseeing all negotiations, as well as finalizing all contracts for the models and for bookings.➤ Proactively ensuring that ideas, pitches, activations, collateral materials are on brand for the respective property.➤ Guiding the talent to grow their personal brands through significant exposure and developing their digital presence.➤ Developing strong business-minded individuals who can form opportunity in the fashion and entertainment worlds.➤ Expertly networking and making contacts, consistently making the enterprise and its talent portfolio known.➤ Successfully managing high-level client relationships and expectations to achieve business goals and high retention.➤ Proactively identifying industry trends, needs, and opportunities to grow and monetize the clients' audiences.

➤ Established the brand and introduced the firm to all markets world-wide, and placed models with established Agencies.➤ Matched different models to clients, leveraging a firm grasp of what makes a model-client relationship successful.➤ Actively listened to the pulse of the Fashion industry to keep the brand a step of all competitors within the markets.➤ Successfully built relationships with customers and Mother Agents, as well as negotiated profitable, high-profile deals.➤ Hired and united a diverse and dedicated team of industry experts, and included them in all booking/image decisions.➤ Scouted, created, and represented numerous new top faces to go mainstream with major campaigns and exposure.➤ Filled a Book of Business of models representing multiple cultures, ranging from Asia to the American Girl Next Door.➤ Met with each model individually in order to develop a strategy for providing them with a steady, sustainable career.➤ Built and maintained a budget based on past performance, and oversaw staff in handling billing and model payments.➤ Enabled the talent to focus on modeling, ensuring they felt supported and had access to fashion and business education.➤ Guided development, even of experienced models, with test shoots, layout portfolios, composition cards, and marketing.➤ Coached, inspired, and nurtured the models as their careers grew, as well as motivated them to hit productivity goals.➤ Effectively promoted the Agency to various outlets by highlighting how models could fill client expectations.➤ Made impactful decisions that shaped the business, and adjusted approaches to meet revenue and busines objectives.

➤ Cultivated a strong network of relationships across the industry including agents, managers, publicists, and talent-direct.➤ Developed strategies to produce exclusive deals with IMG, and implemented long-term vision to drive results.➤ Strengthened existing customer relationships through extensive communication, and introduced new customers.➤ Successfully developed extensive relationships and partnerships between IMG and its commercial customers.➤ Effectively managed and created public relationships with models on the board, taking care of 12-15 exclusive models.➤ Developed scope of work strategies to exceed organic growth expectations and forecast potential resourcing needs.➤ Performed both forward-looking and post-mortem analysis on staffing allocations to optimize strategic processes.➤ Intimately managed high-priority projects, leading from conception to completion, spanning cross-discipline teams.➤ Managed communications and built bridges within the larger network and different facets of the Endeavor ecosystem.➤ Promoted and enforced Agency processes and best practices, creating workflow optimization across operations.

➤ Created what is today the Commercial Division, and fashion brand association with mainstream talent.➤ Successfully introduced fashion brands to the Celebrity Division, and worked with then Director Kristi McCormick.➤ Signed on new clients, built books, composites, and images of clients, and took care of all go-sees, options, bookings.➤ Managed Destiny's Child, Collective Soul, and Trick Daddy, while working with other company Divisions.