Catherine Gonzalez Email & Phone Number

Stockholm, Stockholm County, Se

New York, New York, Us

Betterment is a automated investing platform that helps you make the most of your money through investing and cash management products. As a Product Marketing Manager for our consumer investing product, I focus on driving growth through:• Identifying new product opportunities through consumer research, competitive analysis, and product metrics• Building positioning, messaging, and multi-channel go-to-market plans• Increasing product and feature adoption through cross-channel marketing initiatives• Improving marketing efficiency through test-and-learn initiatives

New York, New York, Us

San Francisco, California, Us

Prophet is a global consultancy that helps our clients drive growth in the face of disruption. As part of Prophet’s digital team, I am focused on bringing a future-facing perspective to our strategic and digital work. I have worked on a variety of business challenges such as:• Championing the voice of the customer while managing agile sprints to build a new online experience for a financial services online portal through user stories, journey mapping, wireframing, and UX design• Supporting the product vision and UX for a digital staffing prototype by defining key use cases and managing design vendors• Using human-centered design methodologies to drive new product and feature ideation for a legacy business• Building positioning strategies to drive growth for pharmaceuticals• Building value propositions within the healthcare industry• Managing digital marketing pilots at a global B2B business• Conducting global research to uncover customer-centric growth and marketing opportunities Industries: Financial Services • Healthcare • Insurance • Consumer Electronics • Media & Telecom Competencies: Customer Insights • Innovation • Digital Marketing • Product

San Francisco, California, Us

Hamilton, Nj, Us

Rosetta (now Publicis Sapient) is a global digital transformation agency within the Publicis Groupe. As an intern, I participated in work defining the value proposition and key product features for new credit card being developed by a national bank. Responsibilities included:• Customer research• Design thinking workshop design• Product feature ideation

Oversaw cafe operations and managed a staff of 15-20 people. My work also included side projects such as conducting analysis of sales data to uncover daily and weekly customer traffic patterns across shifts.

Managed inventory, pricing, and vendor relationships for cafe drinks and contributed to cafe marketing such as collaborating on a new logo design.

Philadelphia, Pa, Us

As an intern, I assisted with marketing strategy and operations including:• Identifying and integrating a social media management platform• Designing packaging for a frozen food relaunch• Building a social media strategy guidebook• Executing a social media campaign for a community building contest, including communication and graphic design

Philadelphia, Pennsylvania, Us

Philadelphia, Pennsylvania, Us

Front-End Web Development

Bachelor Of Science In Economics, Marketing And Operations Management • Minor: Fine Arts, Graphic Design