Mena Gonzalez Email & Phone Number

San Francisco, Ca, Us

Louvain-La-Neuve, Walloon Region, Be

-Coach, manage, and expand a team of 9 Senior Account Managers responsible for the growth of Odoo’s Pareto partners/distributors. Delivering 116% sales in 2023 Vs 2022. - Unblock new challenges that established and experienced partners are facing, like scaling and overcoming issues with resource capacity, marketing, and selling large projects at a high volume.- Monitor sales performance by tracking activity, pipelines, monthly forecasts, and closed-deals to ensure quota attainment. - Assist the team throughout their strategic sales cycles by deeply understanding customers needs, mapping them to Odoo’s solutions, aligning the partners and creating closing strategies. - Restructure and reshuffle the team's portfolio via sales analyses, industry insights and a deep understanding of partners and their strengths. - Create and Implement GTM strategies for partners to improve their local coverage and expand to new territories, developing new strategies to sell Odoo’s software to different niches while conducting regular reviews with partners to track results. - Work cross-functionally with other teams, Account Managers, marketing, customer success, functional support, technical implementation, and other complementary teams.- Led new talent hiring and screening, vetting candidates for the entire Channel team, resulting in more than 15 new hires in 2022 and 10 in 2023.

Louvain-La-Neuve, Walloon Region, Be

- Hire, coach, and develop a team of 10 direct report Channel Account Managers. Achieving 159% of the sales target in 2021 by empowering the team through coaching, shadowing, insights from data analysis and performance reviews.- Support Account Managers to grow and cultivate their partnerships by identifying business opportunities/niches, creating implementation packages, and working closely with prospects to achieve monthly sales targets.- Optimize team operations: creating better business flows, standardizing processes, developing and implementing new internal trainings (ie. “New Hire's Training Program” for more than 25 new members in 2021) - Create and execute the Partner’s training roadmap including functional, pre-sales, sales, marketing and GTM strategies for all new local resellers. Ensuring successful implementations of 500+ Partners in LatAm in 2021.

Louvain-La-Neuve, Walloon Region, Be

- Accountable for developing strong partnerships with 50 SaaS, PaaS, and Enterprise resellers and partners. Achieving 155% sales target in 2020- Forge strategic partnerships with partners by providing functional and sales training support, and leveraging data insights to devise an annual work plan encompassing activities such as lead generation, client segmentation, customized implementation packages, enhanced demos and proposals, closing strategies, and team structuring, all geared towards ensuring successful software implementations. - Work together with the partners to develop new clients by a assessing the customer needs, delivering software demos and negotiating with final clients. - Improved partner’s pipeline review and forecasting processes, setting realistic goals for them. As a result 52% of partners were upgraded to Silver grade retaining more than 95% of them in FY 2020.- Monitor and drive partner compliance with the partnership program's metrics, including lead generation, user acquisition, functional certifications, and client retention.

In this role, I used my experience in branding and sales, combining them with new studies in Personal Brand and Image Consulting. As a result, I developed the business idea, strategy, and managed a consulting firm, providing image and personal brand training for businesses, universities, and professionals. I Developed the brand concept, promotional content, and marketing strategy using tools to automate email and social media campaigns.I formulated and implemented a sales strategy to expand the services not only for individuals but also for sales teams to reinforce their sales strategy to their personal image and brand, giving a cohesive corporate image to the final client. I managed a team of Consultants and Public Speakers who worked with the clients, providing technical and sales training, and helping to close negotiations. Key Success:- Accomplished 2X the new client's target for 3 consecutive years, providing services for more than 50 companies, including 7Eleven, P&G, Heel pharmaceutical, and top universities in LaTam. - Created and executed the personal consultation process, for more than 100 clients. Integrating technical training with soft skills and coaching.

Brooklyn, Ny, Us

In this role, I led the research and development team, focusing on creating a personalized product that will help the organization's fundraising. As a product manager, I focused on the design, prototypes, and packaging. Defining the product's vision, and setting the marketing strategy for the launch. I accomplished having the prototype in record time by encouraging teamwork and collaborative dynamics between the organization's teams.Key Success:- Created the first prototype for the fundraising product in record time.- Set the marketing strategy for the product launch.

Cincinnati, Ohio, Us

In this role, I managed the 3rd biggest retailer account in Colombia. Working with a multidisciplinary team from the client's side: Replenishment, Buyers, Loyalty Plan, Marketing, and Management.By evaluating the client's opportunities, analyzing their position in the industry, competitors, sales data-analysis and the monthly KPI reports, I was able to identify the main areas to focus on and ended developing and implementing impactful strategies to improve the product assortment, recover the turnovers, and fix the sales fundamentals in-store.I was responsible for the Brand's fund generation based on the sales forecast and I was in charge to manage the in-store, exhibitions, bundles, and shopper budget.Key Success:- Lead the recovery turnover plan. Achieving 114% of the sales target in the first 6 months.- By Reviewing product assortment, I was able to reduce the inventory and increase sales per store by 14%.- Analyzed and fixed the implementation of correct sales fundamentals for each P&G Category in 278 stores across the country.- Developed and executed maximizing plans for product launches in different categories and product promotions focused on the shopper and client’s events calendar.

Cincinnati, Ohio, Us

In this role, I managed the trade marketing strategy for multiple brands like Oral-B, Gillette & Vick across all the distribution channels. Taking the input from the Account Managers and analyzing the data, I was able to create a strong promotional calendar in each distribution channel, the forecast per brand and SKU, and the projection of the fund's generation for the next year.I accomplished overall business growth by managing the monthly marketing budgets and financial performance for each brand.I planned and executed the Launch of the OralB toothpaste in Colombia, I developed and presented the conceptual sales for all channels and clients and planned the promotional calendar for the first 2 years, including clients bundles and sales incentives. I served as a speaker for the recruitment program in different cities across the country. Key Success:- Developed trade-marketing calendar and promotional programs for product launches, (i.e. OralB Tooth Pastes, Gillette Venus & Vick drops).- Developed the promotional plans for all trade channels to achieve sales goals.- Run data analysis and projected the product sales by sku and managed inventory availability with the supply team.- Lead and managed in-store merchandising concepts.

Cincinnati, Ohio, Us

In this role, I delivered strategic support to P&G's biggest high-frequency stores (HFS) distributor in Colombia, covering over 30.000+ stores in Bogota. I managed a team of 250+ Micro-resellers creating strong alliances with them and the company, training them on product knowledge and commercial skills.I Customized and executed trade plans based on the company's promotional calendar. I executed data-driven analysis to define the correct product mix, focus on the top SKUs, and create a promotional calendar that stimulates the storeowners to buy new brands.Key Success:- Achieved 118% of sales target by training the sales team on the catalog, Improving the product assortment, defining the SKU mix, and focusing on the top SKU.- Provided ongoing product and commercial knowledge to 250+ salespeople. - Managed monthly customer's budgets and invest in promotions, rewards & loyalty plans.

Cincinnati, Ohio, Us

In this role, I delivered strategic support to P&G’s Drugstore distributors/resellers covering over 3500 Drugstores in 4 cities. I mentored a team of 23 direct salespeople, providing product and commercial training in the field and calls, making sure they achieve predefined targets. I accomplished targets by improving the correct product assortment, personalizing marketing material and promotions for each distributor based on their client's profile, training their sales reps, and running data analysis. Key Success:- Achieved 123% of sales target by developing the ideal product assortment focusing on top SKU’s, which 75% of the drugstores implemented within 1 year.- Supported accounts with customized marketing materials and promotions to boost sell-through and brand awareness in 3500 drugstores.- Managed monthly customer budgets (promotion, reward & loyalty plans).- Co-created the trade model for the drugstore channel, defining its correct investment model.

München, Bayern, De

In this role, I developed and implemented the marketing strategy for the company in the Colombian market. I created the concept for all the commercial material. I standardized the selling process to government entities creating a more effective method to close big deals. I served as a host for trade shows and presentations.

Certificate, Specialization In Marketing, Marketing/Marketing Management, General

Image Consultant, Fashion And Fabric Consultant

Certificate, Specialization In Marketing And Sales, Specialized Sales, Merchandising And Marketing Operations

Industrial Engineering, Industrial Engineering