Juan Eduardo González Rojas Email & Phone Number

Bogotá, Distrito Capital, Colombia

• Analyzed and structured strategic investment and divestment opportunities with a total value of +COP $1.1Bn, aiming to enhance shareholder returns and to maintain a competitive position.• Constructed comprehensive market analysis and conducted research of LATAM and EMEA Real Estate capital market to identify emerging investment trends in real estate, to generate useful insight for structuring new investment vehicles.• Fostered interns of the Investment Team through a 1-year program, tasks included teaching technical skills directly associated with financial modelling, real estate valuation and corporate communications.

Bogotá, Capital District, Colombia

• Oversaw financial management of a real estate portfolio valued at COP2.0 billion, composed of 6 shopping malls. Responsibilities included financial planning, budgeting, and optimizing operational performance (FP&A).• Headed a team of 3 tasked of fostering Pei's Real Estate Management Committee. The Committee was presented to senior management and served as a platform for monitoring property performance and growth opportunities.

Bogotá D.C., Colombia

• Conducted comprehensive credit risk analysis for 50 companies spanning more than 10 distinct industries, such as banking, consumer packaged goods, oil & gas, and retail.• Programmed, standardized, and synthesized essential operational databases and Power BI reports, ensuring accurate information delivery to senior management and public investors.

Bogot D.C., Colombia

Advised start-ups on capital raising, developed financial models, conducted market research, and created investment decks. Valued a logistics company using multiple valuation methodologies.

Bogotá D.C. Area, Colombia

As the intern in the FP&A team my function where realated to the contibution of to the development of the company´s Financial Model for the medium- and short-term forecast, market analysis, and investment analysis of opportunities regarding the development of new oil wells.

Bogotá, Bogotá D.C. Department, Colombia

Facilitated an advisory project of a Colombian financial institution hedging a USD 250MM bond emission in the New York Stock Exchange (NYSE).

Master Of Business Administration - Mba, Business Administration & Finance

Activities and Societies: Concentration in Finance and Investments

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Activities and Societies: Teching Assitant for the Financial Analysis Courses where I conducted sessions to to deepen students.

Bachillerato

Activities and Societies: Comité de anuario 2013