As the Head of Marketing in the Surgical Division at BAUSCH + LOMB, I lead a team of 4 marketing professionals and collaborate with cross-functional teams to create and implement successful marketing campaigns, drive brand awareness, and generate revenue growth. A&P management.My role is to:- Make informed forecasts and analyze how broader economic factors will likely impact the market, consumer confidence, and future trends- Develop and implement marketing metrics to measure the… Show more As the Head of Marketing in the Surgical Division at BAUSCH + LOMB, I lead a team of 4 marketing professionals and collaborate with cross-functional teams to create and implement successful marketing campaigns, drive brand awareness, and generate revenue growth. A&P management.My role is to:- Make informed forecasts and analyze how broader economic factors will likely impact the market, consumer confidence, and future trends- Develop and implement marketing metrics to measure the effectiveness of marketing campaigns and adjust strategies as needed to optimize the performance of our surgical products in the market. Show less

While I develop and execute the product roadmap for surgical products, including product development, product launch, and product life cycle management from inception to launch.My role was to foster interdepartmental synergies with the product development and sales teams to:- define product features and specifications that meet customer needs and market requirements- develop product messaging and positioning that resonates with target customers and supports sales efforts.During… Show more While I develop and execute the product roadmap for surgical products, including product development, product launch, and product life cycle management from inception to launch.My role was to foster interdepartmental synergies with the product development and sales teams to:- define product features and specifications that meet customer needs and market requirements- develop product messaging and positioning that resonates with target customers and supports sales efforts.During my tenure as product manager, I streamlined the company's product portfolio by conducting thorough analyses and making recommendations for product rationalization, resulting in cost savings that ensured the efficient and effective use of resources driving ROI Show less

My role was to achieve sales targets, develop and execute sales strategies, and ensure effective communication between the sales team and other departments within the company.I established strong relationships with key opinion leaders, healthcare providers, and other stakeholders in the surgical community, resulting in increased credibility and brand recognition.

My role was to ensure the alignment of demand forecasts with production, inventory, and capacity planning.I analysed sales data and market trends to support strategic decision-making, such as new product launches, pricing changes, and sales promotions. I monitored internal forecast accuracy to adjust methodologies to identify opportunities and threats.

Manage the resources assigned by the company to ensure the fulfillment of the business objectives set.commercial objectives. I am in charge of a team of 25 people.Since my arrival, the company has increased its turnover by 20%.- Ensure compliance with the sales quotas and margins assigned to the company.- Efficiently manage the assigned human resources, ensuring a motivating and committed internal work environment.and committed internal work environment.- Execute the… Show more Manage the resources assigned by the company to ensure the fulfillment of the business objectives set.commercial objectives. I am in charge of a team of 25 people.Since my arrival, the company has increased its turnover by 20%.- Ensure compliance with the sales quotas and margins assigned to the company.- Efficiently manage the assigned human resources, ensuring a motivating and committed internal work environment.and committed internal work environment.- Execute the chek list defined prior to opening.- Ensure that the service provided to our customers is optimal.- Analyze the competition surrounding the company, alerting about changes in its commercial strategy.commercial strategy. Propose activities based on this analysis.- Ensure the timely implementation in the company of the promotions or campaigns defined.- Ensure compliance with the rules and regulations that the company has defined at the time of developing daily operations.daily operations.- Ensure an efficient management and custody of the money mobilized by the company.- Responsible for the inventory of assets assigned to the company. Ensure the proper use andproper use and handling of assets.- Present efficiency proposals to minimize the company's expenses.- Evaluating the company's management indicators, defining strategies to correct deviations Show less

Maintenance of existing parks and gardens, improving irrigation systems to increase their efficiency and economy, thus allowing us, in addition to caring for the trees we already have, to increase their number, making new plantings and creating new green areas.