Gonzalo Demarin Email & Phone Number

Buenos Aires Province, Argentina

Argentina

I lead the BA team to achieve the correct execution and monitoring of critical tasks for success of the initiatives of the "App YPF" project, such as requirement elicitation to identify, extract, and analyze business plan information and qualitative/quantitative data; managing relations with stakeholders; mapping the customer journey; solution design; MVP definition, attending to the life cycle of the requirements; the measure of success and users pain points; definition of roadmaps, managing backlogs in JIRA and Azure DevOps; managing SCRUM ceremonies.-The team is dedicated to developing the "App YPF" and Backoffice web applications. -The product is being developed based on the requirements of YPF's downstream business areas, such as Marketing, Sales, and the Customer Loyalty Program "ServiClub," among others.

Patagones 2665, C1437 Jea, Buenos Aires

Ensure agile methodology was implemented correctly during the life cycle of each project, running all related ceremonies to synchronize the team and use the corresponding management and communication tools provided by Azure DevOps.Design product roadmaps based on predefined and prioritized initiatives with the client. Create and prioritize backlogs with the development team. Oversee the business and functional requirements’ engineering; review client's objectives, needs, and processes; create documentation for each requirement to share with the team and stakeholders, and make weekly reports on project status for the company's directors.

25 De Mayo 101, C1002 Abc, Buenos Aires

Led project to systematize the process for scheduling audiences given by the Presidential House of Government’s high functionaries for official matters and digitalization of historical data.

Av. Paseo Colón 982

Managed systematization projects for administrative and operational processes to collect and analyze agro-industrial information and its interaction with the stakeholders.

Coordinated the project management office to deliver value through web application solutions to Fortune 500 and SMEs clients, including highly complex solutions requiring multidisciplinary teams. Implemented agile and traditional processes and methodologies to achieve total quality and efficiency.

Managed web application development projects for interactive products and services in Mexico and Argentina. Designed User Experiences and modeled information architectures (GUI, wireframes).

Honduras 5945, Buenos Aires

Designed digital marketing campaigns and e-commerce solutions, coordinating their implementation for clients located in Mexico and Argentina. Worked as a Lead Project Manager, Resource Planner, and Process Manager (BPM, PM, UCDP) to ensure the delivery of services effectively and efficiently. In addition, I designed User Experiences, modeled information architectures, controlled vocabulary, and conducted heuristic and cognitive evaluations as a usability expert.

Managed Digital Marketing (BTL+T) and Mobile Marketing (SMS, MMS, Proximity) projects.Supervised the logistics and assisted in coordinating production efforts for artistic and promotional events in Argentina, Chile, Paraguay, Ecuador, and Colombia.