Gonzalo Gaviño Romero Email & Phone Number

uSERP is a high-authority link building and SEO strategy company helping SaaS brands (like monday.com, ActiveCampaign, Freshworks, Hotjar, and 100s more) grow organic traffic and revenue. We create, optimize, and distribute content to earn the best backlinks and brand features on the planet. And we tie those directly to increased organic traffic, conversions, and revenue.

Remoto

Forecasted and led mid-term and annual sales strategy, achieving a 25% revenue increase over two years through strategic initiatives.Developed and executed comprehensive content plans for social media, blog, and website, boosting brand awareness with a 219% increase in social media followers and a 152% rise in organic web traffic.Led the development and execution of the company's brand and marketing strategy, resulting in a 25% increase in customer engagement and a cohesive brand… Show more Forecasted and led mid-term and annual sales strategy, achieving a 25% revenue increase over two years through strategic initiatives.Developed and executed comprehensive content plans for social media, blog, and website, boosting brand awareness with a 219% increase in social media followers and a 152% rise in organic web traffic.Led the development and execution of the company's brand and marketing strategy, resulting in a 25% increase in customer engagement and a cohesive brand identity across all channels.Implemented SEO & SEM strategies, optimizing website content and managing paid search campaigns, driving successful online lead generation through strategic keyword targeting.Led strategic campaign planning, identifying precise audience segments and executing Google Ads and Facebook Ads campaigns, achieving a 60% increase in conversion rates.Directed advertising budget and assessed campaign effectiveness, executing cost-effective measures and enhancing ROI across all marketing outlets.Conducted market research to understand competitors and the overall market landscape.Orchestrated the launch of three new products, aligning sales and marketing strategies for optimal market penetration.Developed tactical action plans (ATL, TTL, BTL) for brand positioning.Delivered weekly, monthly, and annual reports to the owners.Supervised end-to-end product delivery processes, implementing efficient supply chain strategies resulting in a 50% reduction in delivery lead times and a 25% improvement in customer satisfaction.Fostered strong collaboration with internal teams and external partners, aligning marketing and sales efforts. Show less

Argentina

Led a cross-functional team (Collection, IT, Sales) as a Subject Matter Expert, reporting to the Project Manager. Streamlined payment application processes through method reviews and solution proposals, resulting in a 40% efficiency increase.Managed a $100 million annual Key Accounts receivable portfolio, driving late payments below 10% through proactive collections strategies. Implemented strategic measures to maintain Days Sales Outstanding within company standards, minimizing overdue… Show more Led a cross-functional team (Collection, IT, Sales) as a Subject Matter Expert, reporting to the Project Manager. Streamlined payment application processes through method reviews and solution proposals, resulting in a 40% efficiency increase.Managed a $100 million annual Key Accounts receivable portfolio, driving late payments below 10% through proactive collections strategies. Implemented strategic measures to maintain Days Sales Outstanding within company standards, minimizing overdue payments and ensuring financial stability.Conducted detailed analysis of Daily/Weekly/Monthly performance metrics. Prepared comprehensive variance analysis reports, reducing payout time for barter contracts by 50%.Reconciled complex accounts, maintaining unapplied payments below 5% to ensure financial record accuracy and transparency.Managed collection KPI dashboards and prepared weekly C-suite reports encompassing 7 analysts and 5 business units, enabling data-driven decision-making. Show less

Participation in project implementation of new SAP Module. Cross-team collaboration Sales, Marketing, IT, Credit and Collection.Cross-cutting teamwork in Assist Credit and Customer Service departments.Manage and collect on assigned accounts receivable portfolio.Ensure overdue is minimized and DSO is maintained to company standards.Accounts reconciliation: Maintaining credit lines and keeping unapplied payments at a minimum.Calculation of financing interest for different… Show more Participation in project implementation of new SAP Module. Cross-team collaboration Sales, Marketing, IT, Credit and Collection.Cross-cutting teamwork in Assist Credit and Customer Service departments.Manage and collect on assigned accounts receivable portfolio.Ensure overdue is minimized and DSO is maintained to company standards.Accounts reconciliation: Maintaining credit lines and keeping unapplied payments at a minimum.Calculation of financing interest for different business units. Show less

• Coordinación de sucursal, con dos pasantes a cargo.• Análisis para el otorgamiento de créditos, tanto personales como a través de comercios. Seguimiento de la situación fiscal de los morosos.• Cobranza a clientes, manejo de caja y de caja de seguridad.• Coordinación entre la empresa y los proveedores/comercios para pautar los días de pago a los mismos por los servicios prestados.• Libramiento de pagos a proveedores.