Gonzalo Raspall Email and Phone Number

Reporting to Affinity CEO and Affinity Board.- Responsible of the BU strategy and P&L execution, delivering +30% CAGR in incremental Net Sales. Developing the two fastest growing pillars of the petfood division –natural and e-commerce- and managing the operations in different countries: USA, UK, Spain, France, Portugal, Belgium and Italy.- Attending to Nature’s Variety Board of Directors –NV- (https://www.naturesvariety.com/) and member of Natures Menu Board of Directors –NM- (https://www.naturesmenu.co.uk/).- Managing a Team of 5 Direct and 5 Indirect covering all the functions (MKT, Sales, Operations and Finance)

Natures Menu produces award winning raw natural meals for cats and dogs.

Company description:FMCG and retail industries with €1,5Bn in sales. Operations in Spain, Italy, France, Portugal, Holland, Russia and Africa. Subsidiaries with leading market positions in their categories and markets: GB Foods (meal solutions, culinary aids, soups, sauces and pasta), Affinity Petcare (pet food), The Eat Out Group (food & beverage retail outlets in airports and streets), Consorcio de Jabugo (iberian pork products) and Roger Goulart (cava).Job responsibilities:Reporting to the Agrolimen Board.- Analysis of the natural pet food market in the USA and Europe (UK, Germany, France, Italy, Spain and Holland). Closed the acquisition of Nature’s Variety, a +100M$ company in revenues based in Saint Louis (Missouri) with operations mainly in the USA and Canada (July’14). Conducted in the US a Social Media listening study to understand the company’s equity and estimate its “share of voice”. - Defined the strategic roadmap for a natural petfood business European roll-out (both organically and inorganically). Closed a transaction in UK (JV) and launched a new brand organically.- Director of Natures Menu (JV). ~35M€ UK petfood business, #3 brand in UK’s natural petfood market.- Currently working between US and UK businesses working on initiatives in order to accelerate the execution of their strategic plan.

Job Responsibilities:Reporting to Agrolimen CSFO and CEO. Responsible for the strategic initiatives (inorganic and organic) at Group level and supporting the Subsidiaries’ CEOs and management teams. Leader of 3 direct reports.- Financial and strategic assessments of the groups’ subsidiaries for the CEO and the Board.- Corporate M&A. Responsible for the process, transaction assessment and execution. Worked in more than 30 transactions (mergers, acquisitions and divestures) in USA, Brazil, Russia, France, Italy, UK, Germany, Holland, Belgium, Africa -Algeria and West Africa-, Portugal and Spain.- Corporate strategic projects. Different roles played in key group projects (corporation strategic plan –portfolio strategy-, geographical/ business diversification, synergies across subsidiaries (+19M€ in savings), etc.). - Defined with Accenture the Group’s digital strategy and roadmap.

Company description:CAMGE (50/50 Joint Venture between CAM –Caja de Ahorros del Mediterráneo and GE Money-). CAMGE had $2B in Assets (1.4B in Personal Loans -PL- and 0.6B in Credit Cards –CC-), #3rd Consumer Finance Co in ASNEF assets. Job responsibilities:Reporting to the CEO. Responsible for leading the launch and implementation of all Customer acquisition channels, except CAM branches, as well as negotiating all the new business with potential partners (affinity/ co-branded credit cards, sales finance, personal loans & credit cards through intermediaries, etc.). Leader of 3 direct reports.- Created a deal pipeline in CAMGE with potential to originate +700,000 credit cards in 5 years; negotiated four deals and signed 3 before leaving.- Designed and built the infrastructure (processes and systems) for providing the services.

Company description:Subsidiary of GE Money EMEA, within South West Europe Region. $2,8B Assets (0,9B Mortgage, 1,9B Auto Loans) $14MM of NI.Job description:Reporting to the CEO. Responsible for the Quality department and the quality strategy in the business. Lead 3 direct reports – and a functional in Ops-.- Introduced NPS (Net Promoter Score) in Spain as a pilot country worldwide for GE Money. - Introduced Lean in GE Money Spain. Successfully conducted various Action Work Out’s in different areas: Operations, Customer Service, Insurance and Pricing. Impacts varied between 25% and 80% Cycle time reductions in processes.

Job description:Reporting to the CEO. Sharing with the COO (50% of my time) the position, as the COO had a part-time European assignment (Oct’05-April’05) and acting COO (April’05-July’05). Lead 5 direct reports and 79 indirect reports.- Kept all New Account key variables under control (TTY, TTC, Approval rates,..) with a 25% growth in volume and the collection numbers much better than Plan (30+ -21bps better-, 90+ -8bps better- and Net Write Offs -21bps better-). - Launched a new ABC method –Activity Based Costing- in order to track costs per process and product and drive actions for cost out.

Job description:Reporting to the CEO. Managed 4 different Auto Loans Joint Ventures and integrated 3 of them with GEMB systems in 6 months. - Defined and negotiated SLA’s (Service Level Agreements) with JV partners.- Lead a Team with all key functions –IT, Ops, Risk, Legal, Sales, Mkt- to define common processes between partners, assure service quality and scalability of the services per partner

Job description:Reporting to the QL (Quality Leader). Responsible for the Quality strategy in the business. Lead 4 direct reports – plus functionals in Risk, Finance and Ops-.- Lead relevant BB projects and coached GB projects.- Delivered Six Sigma and CAP (Change Acceleration Process) training programs to employees and key customers.

Job description:Reporting to the Quality Leader. Working in process improvement projects supporting all business functions.- Lead 2 BB Projects. - Delivered CAP (Change Acceleration Process) & Six Sigma workshop to Key Customers.

Company description:1st Competitive Local Exchange Carrier (CLEC) in ADSL for SME’s and SOHO’s in Spain by market share – April 2001-Job description:Reporting to the CEO and responsible for a team of 40 people distributed in seven departments –Customer Care, Provisioning, IT, Network Design and Deployment, Legal and Network Operations-.

Company description:Consulting firm specialized in process management. Implemented (i) quality management programs (EFQM and ISO), process analysis, redesign and simplification and (ii) Customer satisfaction and retention policies.Job description:Worked in more than 20 projects in 10 different sectors (Healthcare, Public Administration, Telecommunications, Financial Services, Retail Services,…) with top companies in each one of them.