With over 20 years of experience, I’m a seasoned marketing veteran with a proven track record of leading and transforming marketing and product marketing organizations. My expertise spans brand building, performance and direct response strategies, and developing growth-oriented marketing strategies centered around consumer insights.I am a passionate and energetic marketing leader, recognized for my team’s work across B2C and B2B sectors in industries such as IT, consumer electronics, financial services, and insurance.Currently, I serve as the Head of Marketing at Bankinter, overseeing a diverse portfolio of brands, products, and customer segments across Spain, Portugal, Ireland, and Luxembourg. In collaboration with GMs, the CEO, and leading creative and media agencies, I am responsible for driving Bankinter’s overall marketing strategy and leading its digital marketing transformation.During my tenure, Bankinter has emerged as a powerhouse in marketing and brand building. Under my leadership, our marketing team and agency partners have earned numerous accolades, including Best Advertiser of the Year, Best Marketing Director, The Efficacy Grand Prix, and The Ondas Award.Bankinter consistently ranks among top performers in Interbrand, Brand Finance, and Merco rankings, and is recognized for its sustainability efforts as a member of the Dow Jones Sustainability Index, FTSE4Good, and the Carbon Disclosure Project. Today, Bankinter is the most profitable and efficient bank in Spain, the third in Europe, and one of the most sustainable and equitable financial institutions globally.I am deeply committed to advancing the marketing function as both a driver of business growth and a force for good. I actively collaborate with diverse organizations, academic institutions, and associations worldwide to promote the value of marketing leadership.