As Bloom Consulting's partner and Place Analytics Director, I have been working in developing strategies in Nation Branding projects, defining FDI and Tourism strategies and research for different countries, regions and cities around the world including Australia, Costa Rica, Aruba, Austria, Germany, Latvia, Madrid, Poland, Sweden, Seychelles among many others.I am also the head of research and studies of Bloom Consulting, where I am responsible for leading the Bloom Consulting Country Brand Ranking ©, a ranking that aims to measure Country Branding Strategies effectiveness.Moreover, I am also responsible to execute and elaborate the Bloom Consulting's Digital Demand (D2©) tool where over 250 countries and territories are monitored every year regarding their touristic and investment brand appeal. I hold an International MBA from IE Business School, ranked top 10 worldwide according to Financial Times, and an engineering degree from the UPC (Engineering School of Catalonia).I am fluent in Spanish, English, French, Catalan and advanced in Portuguese.