Darrel Kammeyer Email and Phone Number
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Darrel Kammeyer is a seasoned marketing executive with over 35 years of driving transformational change in commercial and Native American gaming corporations. Currently serving as VP of Marketing & Revenue Development for Pure Canadian Gaming, Darrel has successfully implemented data-driven strategies, modernized loyalty programs, and led innovative technology initiatives to elevate guest experiences and optimize ROI.His leadership spans senior executive roles at large publicly held, Native American, and international organizations, including:* Thai Airways International (Bangkok) – Launched the first frequent flyer program in Southeast Asia.United Airlines – Managed loyalty programs, including Mileage Plus, Trusthouse Forte, and Westin Premier programs.* Mohegan Sun – Built the first enterprise-wide marketing data warehouse, integrating casino, hotel, spa, and entertainment operations.* Agua Caliente Casinos – Opened a new casino property, social casino, gas station, Five-Star Spa, and two 360-degree immersive sports bars, enhancing guest amenities and engagement while leading company-wide advertising, PR, branding, CRM, social, and digital marketing. Darrel also led entertainment across seven venues, booking top-tier performers including Jerry Seinfeld, Carol Burnett, Vicki Lawrence, Kenny Loggins, Gabriel Iglesias, Pat Benatar, Billy Idol, Duran Duran, Styx, Marie Osmond, and Rod Stewart, creating a premier entertainment program that significantly increased guest traffic and revenue.* Wind Creek Hospitality – Further developed the proprietary social casino platform WindCreekCasino.com, seamlessly integrating digital engagement with on-property experiences.* MicroStrategy (Business Intelligence Software) – Secured major international accounts, including Marriott International, Hilton Hotels & Resorts, and Four Seasons Hotels and Resorts, positioning the BI platform as a leader in the global hospitality and gaming industries.Darrel’s expertise includes integrating CRM and advanced analytics to deliver measurable results. He has also worked on the vendor side, partnering with top-tier companies like MicroStrategy and Teradata to deliver strategic solutions to operators such as MGM Resorts, Wynn, Las Vegas Sands, Caesars Entertainment, and CMS leaders including Aristocrat, Konami, and IGT.Darrel excels at leading large teams, driving strategic partnerships and acquisitions, launching new properties and venues, and transforming brands to become market leaders in competitive gaming and hospitality landscapes.
Pure Canadian Gaming
View- Website:
- purecanadiangaming.com
- Employees:
- 256
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Vice President Marketing And Revenue DevelopmentPure Canadian GamingBig Sky, Mt, Us -
Vice President Marketing & Revenue DevelopmentPure Canadian Gaming Jan 2023 - PresentEdmonton, Alberta, Ca -
Vice President Marketing & EntertainmentAgua Caliente Casinos Dec 2019 - Dec 2022Rancho Mirage, Ca, UsAs a member of the Executive Team, I lead all marketing operations including entertainment, special events, PR, players club, advertising, database, digital, social media, and casino promotion departments for all three Agua Caliente Casino properties: * Agua Caliente Resort Casino Spa Rancho Mirage, * Agua Caliente Casino Palm Springs, * and opened the new Agua Caliente Casino Cathedral City in November of 2020. -
Corporate Executive Director, Wind Creek Hospitality & Windcreekcasino.ComWind Creek Hospitality Sep 2016 - Sep 2019Atmore, Al, UsA former member of the Corporate Executive Team reporting to the President & CEO, lead a talented corporate marketing team comprised of social gaming (WindCreekCasino.com), direct response, digital and social media, enterprise data warehousing, & marketing analytic professionals. Wind Creek Hospitality is the corporate hospitality enterprise of the Poarch Band of Creek Indians. The company operates seven properties throughout the state of Alabama, the Florida Panhandle, the Caribbean, and our own proprietary Online Social Casino. Our properties include Wind Creek Casino & Hotel Atmore, Wind Creek Casino Montgomery, Wind Creek Casino & Hotel Wetumpka, The Renaissance Aruba Resort & Casino, The Renaissance Curacao Resort & Casino, WindCreekCasino.com, WindCreek Entertainment Gretna, Mobile Greyhound Park, and the Pensacola Greyhound Track & Poker Room. In March of 2018, Wind Creek Hospitality announced its plans to acquire Sands Bethlehem, a commercial casino in Pennsylvania, for $1.3 billion.Proprietary Social Gaming Platform:* Wind Creek Online Social Gaming: https://windcreekcasino.com/members/homeAlabama Properties:* Wind Creek Montgomery: https://windcreekmontgomery.com/* Wind Creek Wetumpka: https://windcreekwetumpka.com/* Wind Creek Atmore: https://windcreekatmore.com/Caribbean Properties:* The Renaissance Aruba Resort & Casino: http://www.renaissancearubaresortandcasino.com* The Renaissance Curacao Resort & Casino: https://renaissance-hotels.marriott.com/renaissance-curacao-resort-casino-willemstadPoker Rooms & Greyhound Racing Facilities:* Wind Creek Entertainment Gretna: http://www.creekentertainment.com/* Pensacola Greyhound Track & Poker Room: http://www.pensacolagreyhoundtrack.com/Corporate Overview: https://windcreekhospitality.com/Properties -
Executive Director, Marketing SolutionsTeradata May 2012 - Dec 2015San Diego, California, UsLeveraged 30 years of extensive direct response marketing experience to provide strategic marketing services to Teradata's clients in retail, hospitality and gaming. This included workshops, big data discovery proof-of-concepts, technology road maps, customer journey maps, and integrated marketing capability assessments.Provided professional marketing strategy services focused on the core challenges CMO's face - assessments for: Lead Management, Omni-Channel Analysis, Marketing Attribution, "Big Data" Discovery, BI, "Near-Real Time Messaging," Predictive Analytics, Digital Best Practices - Branding, Technical Development, Strategy and Design. Positioned how integrated technology can provide a competitive sustainable business advantage for clients in their top-priority marketing functional areas. These solutions include both Teradata Applications and Marketing Business Consulting Solutions such as Lead Generation, Marketing Maturity Assessments, Strategy Workshops, and Marketing Technology Road Maps. Lead and evangelized marketing technology thought leadership within the gaming industry through customer/prospect meetings, industry speaking events, webinars, workshops, video interviews, social media, and presentations. -
Vice President, Industry Solutions: Hospitality, Gaming, & TravelMicrostrategy May 2008 - Apr 2012Tysons Corner, Va, UsEstablished MicroStrategy's Industry Solutions for the Hospitality, Gaming & Travel Vertical. Worldwide responsibility for new license revenue -- full circle: from B2B lead demand generation, industry content creation, nurturing programs, client presentations and expanding BI Best Practices with existing industry clients. Working with MicroStrategy sales account teams around the world, acquired new hospitality, gaming and marketing loyalty clients including: Aeroplan, Hilton Worldwide, Wyndham Hotel Group, Four Seasons Hotels and Resorts, IGT, Aristocrat Technologies, Churchill Downs, Silverstar Casinos South Africa, Changi Airport Group, and Abacus Singapore -- while also expanding MicroStrategy's existing account business with Marriott Rewards, and Starwood Hotels & Resorts.https://youtu.be/j-U4b5Qr8aM -
Crm/Loyalty Marketing ConsultantPrairie Band Casino & Resort May 2007 - May 2008Mayetta, Kansas, UsMy client is a Native American Tribe in the Midwest where I am assisting the casino/resort with brand management, direct response marketing programs; while working with Teradata to deliver a customer data warehouse which will include customer segmentation, campaign management and advanced marketing analytic applications. -
Corporate Vp & Officer, Direct Marketing & Marketing TechnologyIsle Of Capri Casinos - Corporate Jun 2006 - May 2007Reno, Nevada, UsAs an officer of the company, lead all of Direct Marketing and marketing technology decisions for Isle of Capri's 15 riverboats and resorts. Delivered within 9 months a new customer data warehouse and a suite of CRM tools, on time and under budget. Provided direct marketing leadership focusing on strategic development, including corporate direction and implementation of all data-driven marketing activities. -
Vice President, CrmMohegan Sun Jul 2005 - Jun 2006Uncasville, Ct, UsEnvisioned, evangelized and directed the successful launch of Mohegan Sun’s customer data warehouse initiative. This included the CRM applications: customer segmentation, customer behavior analysis, and campaign management Responsible for five divisions: revenue management, internet marketing, business intelligence, marketing analysis and the CRM department for Mohegan Sun. -
Corporate Director, Customer Relationship Management - Argosy GamingPenn National Gaming And Hollywood Casinos Feb 2000 - Jun 2005Wyomissing, Pennsylvania, UsFull responsibility for successfully directing the creation of a data warehouse repository which was a phased, multi-million dollar corporate initiative encompassing six casino properties. This included the implementation of customer segmentation, campaign management, marketing analytic and business intelligence applications. For Argosy Gaming Company, the customer data warehouse was a significant contributor in growing casino revenues from $658 million in 2000, to over $1 billion in 2004. The NYSE stock price jumped from $11 to $46 a share over the same time period. (Argosy Gaming Company was acquired by Penn National Gaming for $2.2 billion.) -
Corporate Director, Database MarketingAmeristar Casino Mar 1998 - Feb 2000Las Vegas, Nv, UsResponsible for the leadership, strategy and direction for all of Corporate Direct Marketing as well as all database direct response efforts for Ameristar's five resorts and casinos. Reported directly into the CEO and worked with the corporate executive leadership team on marketing strategy, advertising, customer satisfaction, research, PR and competitive analysis. -
Director, Database Marketing & Customer ServiceInterplay Productions (Entertainment Software Publisher & Distributor) Feb 1995 - Mar 1998UsBuilt a new direct sales brand, including catalog and outbound telemarketing division at an entertainment software publisher/distributor where only a retail and OEM sales revenue channels existed before. Achieved $7.1M in gross sales with a net profit of 31% within 36 months. Provided gamers with the ability to electronically register: building a new revenue stream of active customers - list rentals by game genres. While being sensitive to the retail channel, carefully launched Interplay.com’s webstore – “get it first, get it fast” for game pre-orders. Turned a former “inbound only” customer service department – to take on “outbound” cross-selling/upselling to registered gamers: creating a $58 average order for every three calls made to the house file. -
Airline Customer Loyalty Program Consultant - Frequent Flyer Program LaunchThai Airways International Feb 1993 - Feb 1995Chom Phon, Bangkok City, ThRelocated to Bangkok, Thailand to set up the frequent flyer infrastructure and database marketing for Thai Airways International’s Royal Orchid Plus program; Total Frequent Flyer Budget: $150 Million US. (A break-even was achieved within the first nine months which generated over 225,000 members in over 130 countries. Today, Thai Airways International still holds the highest yield margins per member/passenger than any carrier in SE Asia.) -
Account Executive -- Direct Response Advertising AgencyThe Mowry Company 1991 - 1993Direct Response Ad Agency Account Management Experience.Accounts include: California Federal (Savings & Loan), Symantec, Chipsoft, Chicago Tribune, Trusthouse Forte Hotels, Westin Hotels and Resorts (Westin Premier Program)
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Account Executive - Mileage Plus Inc: Frequent Flyer & Hotel Loyalty ProgramsUnited Airlines 1987 - 1990Chicago, Il, UsLoyalty marketing & direct response experience working on the following accounts: Westin Hotels & Resorts, United Airline’s Mileage Plus, Cal Fed, Chicago Tribune. -
Ride Operator (College Job)Disneyland Resort Jan 1985 - Jul 1987Anaheim, UsWhile in college I worked in Tomorrowland as a ride operator:Submarine Voyage & Space Mountain attractions. -
Media Coordinator/Buyer (College Job)Chandler Dubois & Holt Advertising 1984 - 1987Student internship which turned into a full time position buying and placing print media and trafficking advertising for automotive aftermarket clients (Toyo Tire, Ronal Wheels, Tokico Shocks)
Darrel Kammeyer Education Details
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California State University, FullertonAdvertising Sequence
Frequently Asked Questions about Darrel Kammeyer
What company does Darrel Kammeyer work for?
Darrel Kammeyer works for Pure Canadian Gaming
What is Darrel Kammeyer's role at the current company?
Darrel Kammeyer's current role is Vice President Marketing and Revenue Development.
What is Darrel Kammeyer's email address?
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What is Darrel Kammeyer's direct phone number?
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What schools did Darrel Kammeyer attend?
Darrel Kammeyer attended California State University, Fullerton.
Who are Darrel Kammeyer's colleagues?
Darrel Kammeyer's colleagues are Grace Guo, Tom Vincent, Berton Xing, Zachary K, Gretka, Nansi Rasheva, Bryanna Strasbourg, Joseph Bunevith.
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