- Create reports and dashboards from the organizations’ data to generate facts and figures in enhancing the business income.- Customize page layouts and record types, renamed standard fields and tabs, and create and translate custom fields and tabs to meet organizations' requirements.-Set up Sales processes, sales path, lead, and case management for the entire Sales pipeline using Salesforce.-Customized marketing application to create a web to lead forms, campaign to lead forms, assigning tasks, and managing workflows-Automate processes using flow builder, and workflow rules, and ensure data quality with the use of validation rules and duplicate rules.-Create applications and activation of Einstein Activity Capture to aid salespersons in delivering their duties effectively.

- Participated in the potential activity around Salesforce implementation as needed (requirement documentation, demos, estimating, and project planning)- Utilised business and system knowledge to support business needs toward proper salesforce implementation.- Worked involved in setting up Sales processes, call-center operations, case management, and business analytics for the entire Sales pipeline using Salesforce.- Worked as a lead Business Analyst for a Salesforce migration project to a single instance.- Captured the workshop notes and compiled a very high-quality document for the executive management

-Implemented pick lists, field dependencies, lookups, master-detail relationships, validation, and formula fields to the custom objects.-Customised Marketing application to create a web to lead forms, Campaign lead forms, assign tasks and manage workflows.-Redesigned through customization and applications within salesforce.com, including the implementation of Solutions and Leads Training of salesforce.com globally for the Sales and Marketing Teams.-Involved in preparing Business Requirement Documents and Functional Requirement Documents.

-Managed Salesforce application user profiles, roles, and permissions set, generating security tokens, validation rules, and activating MFA-Developed workflow rules and define related tasks, email alerts, and field updates to implement business logic.-Created various reports (summary, matrix, and joined reports, and created dashboards) and report types to assist managers in better utilizing and making sense of their data on Salesforce.-Designed, developed, and deployed page layouts, components, custom objects, and custom tabs to reach the needs of the organization.-Created user groups and configured approval processes, workflows, and assignment rules to enable proper routing of leads/cases to the marketing members and other teams