At Mar-Kov, I lead marketing and sales initiatives focused on enhancing brand visibility and reaching our target audience in the manufacturing sector. My role spans strategic planning and hands-on execution, including competitor analysis, content creation, campaign optimization, and brand development. I’m responsible for driving projects that elevate Mar-Kov’s market positioning, such as leading podcast production, optimizing digital ads, and coordinating cross-functional… Show more At Mar-Kov, I lead marketing and sales initiatives focused on enhancing brand visibility and reaching our target audience in the manufacturing sector. My role spans strategic planning and hands-on execution, including competitor analysis, content creation, campaign optimization, and brand development. I’m responsible for driving projects that elevate Mar-Kov’s market positioning, such as leading podcast production, optimizing digital ads, and coordinating cross-functional projects to streamline our marketing and sales efforts. With a deep focus on customer-centric solutions, I aim to build Mar-Kov’s reputation as a go-to expert in batch manufacturing software, driving growth and engagement across all channels. Show less

CHARIS BLACK PROJECTS​ - IMPACTING YOUNG AFRICAN GENERATIONSThrough Digital Skills Training, Entrepreneurial Support, Internship Opportunities, Job Opportunities, and Soft Skills Training.

I am responsible for leading the digital marketing efforts, with a focus on advertising, marketing automation, content development, community operations, and social media.

As part of the Lagos economic empowerment team, I launched social impact projects to reduce the effects of youth unemployment in Lagos state.

• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)• Research products, services and current strategies to identify new opportunities• Analyze web traffic metrics and suggest solutions to boost web presence• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends• Build strong client’s relationships through social media interaction• Keep up to date with our audience’s preferences and proactively… Show more • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)• Research products, services and current strategies to identify new opportunities• Analyze web traffic metrics and suggest solutions to boost web presence• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends• Build strong client’s relationships through social media interaction• Keep up to date with our audience’s preferences and proactively suggest new campaigns• Consult with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency• Identify advertising needs• Establish best practices in digital marketing• Stay up to date with digital technologies developments Show less

Developed and executed digital marketing initiatives to expand the company’s online reach through:- Social Media Marketing and Management. - Content Creation, Distribution, and Management. - Search Engine Optimization - Online Reputation Management- Email Marketing- Search Engine Marketing• Leveraged holistic digital marketing strategy for the company and its clients. That saw a 40% increase in conversions for a December CSR campaign• Analyzed data… Show more Developed and executed digital marketing initiatives to expand the company’s online reach through:- Social Media Marketing and Management. - Content Creation, Distribution, and Management. - Search Engine Optimization - Online Reputation Management- Email Marketing- Search Engine Marketing• Leveraged holistic digital marketing strategy for the company and its clients. That saw a 40% increase in conversions for a December CSR campaign• Analyzed data using Google Analytics, Google Tag Manager, Screaming frog, Crazy egg, Moz, SEM Rush, and Google Search Console to evaluate website performance and build monthly status reports.• Managed Google AdWords text, display, video, and remarketing campaigns for the company.• Collaborated with Graphic Designers, Web Developers, and Design teams to efficiently execute strategy. Show less

• Operate and Manage a YouTube Channel on behalf of the company. • Promote the channel and the videos in the channel on social media platforms like Facebook, Google plus etc. • Implement SEO strategies to optimize videos on the channel. • Handle Reports, Queries and Strikes on the channel. • Teamwork with other Channel managers, Channel Supervisors, Social media manager and Graphic Designer of the company to achieve a more productive work outcome.