Ashley Goodrich Email & Phone Number

Carlsbad, Ca, Us

NBC Sports Next is fueled by its mission to make playing sports better, developing sports technology that delivers innovative solutions and immersive experiences for athletes, coaches, players, and fans everywhere. Our team is responsible for all professional sports, national governing bodies, and emerging market partnerships. We help curate and drive an overall sport vertical strategy that provides the greatest lift in our go-to-market approach in an effort to provide the greatest impact in the sports we serve.

Manage the facility relationships within market and work with event organizers to expand/retain their tournaments. Partner with internal staff to execute an increase in hotel and hospitality revenue within the city.

Oceanside, California, United States

The goal for this position was to identify new regional and national event opportunities to bring to the city of Oceanside, CA for long term growth and partnership development. Worked alongside the Task Force Committee led by local business leaders to build and expand on current sports opportunities that were long time partners to the city securing new revenue streams and attendee participation.

San Diego, California, United States

Support the CEO with setting the strategic vision for the next 12 months, corporate restructure, and staff expansion forecasting. Oversee the day-to-day operations, sales, and account services departments focusing on expansion, onboarding, revenue, and retention. Directly develop strategic plans with enterprise partners to increase market share and distribution channels via risk management programming and technology solutions.Work alongside the Dev Team to focus on new product features driven by market demand. Collaborate with the marketing department to establish new digital media and communications strategies highlighting product features that enhance compliance management programs for sports organizations.

Worked with the Director of Business Development and CEO to generate new partnerships focusing on sport expansion and distribution.

San Diego, Ca

Oversaw partnership development, affiliate club retention and growth, new program management, tournament expansion, and building the brand on a national level.Key partnerships integrated into the club benefits are Southwest Airlines, Lululemon, 24 Hour Fitness and Traveling Teams. These benefits have allowed us to establish preferred rates for our families thus serving as a key retention piece for the club that extended beyond the pitch. Worked alongside club leadership to develop annual events such as the Albion 12 Foundation Golf Tournament, Recognition Dinner, and national event representation.

Kansas City, Missouri

Negotiated and activated partnerships for the Association including adidas Soccer, AstroTurf, Hudl, Kwik Goal Ltd, Soccer.com, and TeamSnap. These agreements allowed us to provide the membership with the best field equipment options, apparel buying power and playing surfaces in the industry. Started the annual Partner Summit focusing on B2B interactions between partners, ideation of future partnership development for high priority accounts, and the relationship between the leadership of the association and event attendees. Managed the annual Convention Exhibit Hall and sponsorships with revenues exceeding $1M in 2018. I worked closely with the 375+exhibiting companies and event partners/sponsors to maximize their exposure with the attendees leading up to Convention and on-site by educating them on labor union policies, trends in our membership, and what to expect upon arrival to the event. In 2017 we added two turf fields and VIP Hospitality Suites to the demonstration fields giving the sponsors such as Fox Sports 1, Blue Star Sports, and Surf Cup Sports the option to host their coaches, grow their brand, and interact with attendees in a whole new way.Worked closely with internal departments to maximize program offerings and new marketing strategies to grow our membership base and event attendance all while navigating a rebrand in 2017 and updated technology offerings. This included understanding partner products and leveraging the knowledge of our membership to enhance consumer experiences with the association and drive our partners sales goals quarterly and annually.

Kansas City, Kansas

Supervised seasonal interns, implemented mid-inning promotions and provided an optimal experience to all ballpark visitors on a nightly basis during season. In season, I prepared game scripts and materials for the Production and PA crew as well as assisted with special entertainers that were brought in to add to the venue. I designed the print ads that is submitted to the newspaper agencies in the area using Adobe Photoshop highlighting our promotions and upcoming home-stand games. In the off-season, I was responsible for generating sales leads and negotiating corporate sales contracts that were tied to my sales goals. I worked with coworkers to establish ticket packages, birthday party options, facility rentals and theme night development to utilize the facility and maximize the appeal to outside patrons. While working with outside clients, I worked to secure outside entertainment such as mid-inning acts, celebrity appearances, national anthem singers and color guards. Coinciding with booking entertainment, I also created the print promotional items such as pocket schedules, magnets and program that were distributed at games during the season.

Kansas City, Missouri Area

Mentored student-athletes on a weekly basis as they transitioned through college and on to graduation. I assisted with skill instruction pertaining to the educational needs of my student-athletes and assisted with the development of monthly workshops that were targeted towards teams and groups. I helped host office events including the annual Champions Banquet, Rock & Roo Talent Show and Student-Athlete Orientations. I served as a liaison for Life Skills programming by creating partnerships with Habitat for Humanity, Special Olympics and Morning Glory Cafe and assisted in the continuing outreach efforts that were in place. In collaboration with several campus groups, I was a member of the NCAA Choice's Grant committee. As a team, we proposed an alcohol and drug prevention plan that was secured in the fall of 2012 and was worth $30,000 with a three year implementation strategy.

Worked on various corporate sales proposals to maximize the partnership for both organizations, created spreadsheets to showcase the attendance demographics as well as contributed to the in-game marketing campaigns during the 2012 season. I created a Sponsorship Playbook which highlighted the specific details of fan demographics pertaining to the selected nights of sponsors. This showed who sampled their give-aways and the age range that they were distibuted to. I also created a Marketing Brochure that highlighted all the options for renewing and potential clients in regards to the placement of their product in the ballpark. In addition to marketing strategies, I attended a professional development seminar put on by the Burris Group, LLC that provided me with additional insight to the sports industry and reaching out to new clients. I assisted co-workers with idea generation for new proposals and was introducted to CRM software utilizing specific marketing techniques. As a member of the Marketing Staff for gamedays, I assisted the Public Address Announcer with in-game announcements, half inning promotions and post game entertainment wrap ups. I was exposed to sports industy researching tactics and theme night development as well.

Lawrence, Kansas Area

Assisted the dentists in the office with restorative dental work.

Lawrence, Kansas

Bachelors Degree, Sports Management

Master'S Degree, Higher Education With An Emphasis In Sports Admnistration