Evan Goodwin Email and Phone Number
With over 8 years of experience in analytics, marketing, and insights, I excel in driving significant sales and unit growth through data-driven strategies and customer-centric insights. Currently, I lead retail media focused growth initiatives for major CPG companies at Dollar General. My career journey includes pivotal roles at Quotient Technology, Ahold Delhaize – Stop and Shop, and PepsiCo, where I consistently delivered growth and enhanced customer engagement.I hold a Bachelor of Arts in Sociology from the University of Arkansas and am proficient in various data analysis and visualization tools, including Tableau, Nielsen/IRI, and Microstrategy. My skills include strategic thinking, effective communication, digital innovation, and thought leadership, enabling me to build strong relationships with stakeholders and drive performance improvements.
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Senior Manager InsightsDollar General Nov 2023 - PresentGoodlettsville, Tn, Us-Manage Marketing / Measurement analysts driving standard reports and insights -Formulates recommendation for cross functional teams including Sales, Digital Marketing, Planning & Buying and Ad product -Oversees omnichannel efforts and aggregates all sources of insights to support Sales / Category strategy (incl., Digital and non-digital media efforts) -Engage with clients as a thought leader/contributor
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Manager Strategy And InsightsQuotient Technology Inc. Jan 2021 - Aug 2023Jersey City, Nj, Us-Evaluated promotional activities, media strategies, and retail trends to optimize performance. -Lead contact for promotional and media insights for Dollar General, Walgreens, CVS, and Target. -Influenced shopper insights, media strategy, and category strategies by closely tracking performance metrics (KPIs) for CPG brands and retailers.-Analyze sales performance, market trends, and consumer behavior to develop actional recommendations to support forecasting and category management. -
Senior Strategy And Insights AnalystQuotient Technology Inc. Jan 2019 - Dec 2020Jersey City, Nj, Us-Lead sales analytics across key customer accounts for Dollar General clients-Provided actionable insights to drive brand and category growth for CPG brands and Dollar General buyers-Worked closely with sales teams to develop strategies around marketing and promotions-Crafted effective stories from data to influence buyers and CPG account managers
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Category Merchant Ii - BreakfastAhold Delhaize Nov 2017 - Dec 20181506 Ma Zaandam, Nl-Responsible for managing and setting the strategy for the breakfast category for all Stop & Shop stores-Used my influence and leadership skills to build partnerships with suppliers, vendors, business partners, and other merchants.-Key decision maker for replenishment, supply chain, manufacturing, store operations, planning, assortment, layouts, budget, modular, and pricing. -
Space Planning AnalystPepsico Jan 2017 - Oct 2017Purchase, New York, Us
Evan Goodwin Education Details
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University Of ArkansasSociology
Frequently Asked Questions about Evan Goodwin
What company does Evan Goodwin work for?
Evan Goodwin works for Dollar General
What is Evan Goodwin's role at the current company?
Evan Goodwin's current role is Senior Manager Insights | Insights and Strategy.
What schools did Evan Goodwin attend?
Evan Goodwin attended University Of Arkansas.
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