With over 8 years of experience in analytics, marketing, and insights, I excel in driving significant sales and unit growth through data-driven strategies and customer-centric insights. Currently, I lead retail media focused growth initiatives for major CPG companies at Dollar General. My career journey includes pivotal roles at Quotient Technology, Ahold Delhaize – Stop and Shop, and PepsiCo, where I consistently delivered growth and enhanced customer engagement.I hold a Bachelor of Arts in Sociology from the University of Arkansas and am proficient in various data analysis and visualization tools, including Tableau, Nielsen/IRI, and Microstrategy. My skills include strategic thinking, effective communication, digital innovation, and thought leadership, enabling me to build strong relationships with stakeholders and drive performance improvements.