Pam Goodwin Email and Phone Number
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Data-driven growth marketing leader with 20+ years of experience driving growth in B2B SaaS tech companies. Passionate about developing brand and demand creation strategies designed for buyer engagement, pipeline growth, pipeline acceleration, and revenue. Energetic, empathetic, supportive leader with the ability to build and mobilize high performing teams, and partner at all levels for desired business outcomes. Areas of expertise and interest include:● GTM strategy● Hiring/developing top marketing talent● Demand creation/ABM strategy● Building marketing tech stack● Predictive analytics & AI● Digital marketing/social/paid media● Sales & Marketing alignment● Account based marketing● Performance analysis & reporting● Experience and success with IPO, M&A, Start-Up, and Scale-Up
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Vice President, Revenue MarketingTimelycareDelray Beach, Fl, Us
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Senior Director, Growth MarketingDiscovery Education Dec 2023 - PresentCharlotte, North Carolina, Us● Lead National Demand Generation Campaigns, Regional Marketing, Strategic Marketing, Marketing Operations, and Events teams with a focus on driving pipeline and revenue with data-driven, integrated growth marketing strategies.● Collaborate cross-functionally with Revenue teams, Product, and Operations to align on GTM strategy, develop marketing plans, and execute across channels including paid media, email, webinars, events, content, and sales enablement.● Oversee management of marketing operations and analytics including lead lifecycle design, lead management, KPI development, testing/tracking, optimization, and reporting.● Recommend and direct optimization strategies to drive marketing ROI/ROAS, and ensure all activities are trackable and measurable.● Designing and implementing ABM strategy for marketing and sales including intent-based ICP, 6Sense (predictive analytics), Marketo, Salesforce, Outreach, Canva, and Jasper (AI content generation).● Manage multi-million dollar budget and multiple agencies. -
Mentor, Fau Tech RunwayFau Tech Runway Jul 2024 - Present -
Limited Partner, Stage 2 Capital CatalystStage 2 Capital Apr 2023 - PresentVirtual, UsThe Stage 2 Capital Catalyst supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders. -
Growth Marketing ConsultantDreambox Learning Aug 2023 - Dec 2023Charlotte, North Carolina, Us -
Vice President Of MarketingAceup Jul 2021 - Feb 2023Boston, Massachusetts, UsAceUp is a leading provider of human-centered leadership development solutions. Founded in 2015,AceUp helps purpose-driven enterprises grow in the new world of work. We deliver higher performingorganizations and help emerging and seasoned leaders unleash their full potential through unparalleledleadership coaching, scale-enabling technology, and performance analytics. AceUp was named as one ofthe fastest growing private companies by Inc. Magazine as featured on the Inc. 5000 list for 2022. Tolearn more, visit www.aceup.com or follow us on LinkedIn. -
Senior Director, Demand GenerationWorkhuman Nov 2017 - Jul 2021Framingham, Massachusetts, UsWorkhuman® is the world’s fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland. -
Director Of MarketingWorkhuman Jan 2015 - Nov 2017Framingham, Massachusetts, Us
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Marketing Campaigns DirectorWorkhuman Dec 2010 - Dec 2014Framingham, Massachusetts, Us
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Manager, Social Media And Marketing CommunicationsLogmein Sep 2007 - Nov 2010Boston, Massachusetts, Us -
Product ManagerCisco Systems Oct 2000 - Jan 2005San Jose, Ca, Us -
Account ManagerTechmar 1998 - 2000
Pam Goodwin Skills
Pam Goodwin Education Details
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D'Amore-Mckim School Of Business At Northeastern UniversityMarketing
Frequently Asked Questions about Pam Goodwin
What company does Pam Goodwin work for?
Pam Goodwin works for Timelycare
What is Pam Goodwin's role at the current company?
Pam Goodwin's current role is Vice President, Revenue Marketing.
What is Pam Goodwin's email address?
Pam Goodwin's email address is pa****@****rce.com
What is Pam Goodwin's direct phone number?
Pam Goodwin's direct phone number is +150822*****
What schools did Pam Goodwin attend?
Pam Goodwin attended D'amore-Mckim School Of Business At Northeastern University.
What skills is Pam Goodwin known for?
Pam Goodwin has skills like Integrated Marketing, Demand Generation, Social Media Marketing, Marketing Strategy, Marketing, Marketing Communications, Lead Generation, Management, Salesforce.com, Strategic Partnerships, Email Marketing, Saas.
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