Ryan Goodwin Email & Phone Number

Salt Lake City, Ut, Us

Greater Miami Area, Fl, Us

As a Chameleon, I focus on interim Chief Marketing Officer, VP of Brand Marketing, or Executive Creative Director roles for our clients.We are a dynamic team of high-performing independent thinkers, each a veteran in specific verticals of expertise. We bring knowledge to drive meaningful transformations across our five expertise pillars - Branding, Marketing, Experience, Commerce, and Sales. Our core mission is clear: To Transform Business. We exist to create lasting transformations grounded in excellence and exceptional talent. Our holistic approach transcends traditional norms, as transformation is not just a buzzword but ingrained in our DNA, from our name and mascot to our daily work.At the heart of our transformative mantra are three cornerstones: Lead, Deliver, and Recruit. We infuse your organization with visionary leadership, equip you with unparalleled expertise, and fortify your ranks with transformative talent, ensuring that change isn't fleeting—it's foundational.TL;DR I drive growth through strategy, brand refreshes, digital transformations, GTM plans, and product road mapping.

Greater Miami Area, Fl, Us

Greater Miami Area, Fl, Us

Greater Miami Area, Fl, Us

Lehi, Utah, Us

I spearheaded the strategy & execution of the marketing department comprised of 50+ marketing professionals including VP's and SVP's in Marketing, Brand Management, Public Relations, Media, Creative, e-commerce, and R&D. In more specifics, I strategized and built the technical roadmap and executed a CoE starting with a complete digital rebuild of the e-commerce experience and seating a new e-commerce team focused on customer acquisition. I also refreshed the visual brand and positioning and launched major products and categories, leading to a 1200% increase in shareholder value during my tenure. I skyrocketed MRR by incrementally improving KPI's along with the entire e-commerce model. I also engaged audiences of 8000 people at quarterly events. Of note, I escalated conversion rates over 4X and an average order value by 40+. Moreover, I built relationships with field leaders and high-value customers, improving the customer experience. I also expertly negotiated top level contracts and vendor marketing spend. In general, I created consumer excitement and shared a better story, landing new consumers through rebranding. Finally, I entered international markets with a customized product plan for each country, learning laws and regulations in each and substantially increased the global footprint.

A wholly owned strategic branding agency of 12 focusing on brand strategy and positioning through purpose marketing.FOUNDER/CHIEF CREATIVE OFFICERAs Founder and CCO, I built the business from scratch and led business development, contracts, proposals, and client work. I established strategy and positioning and collaborated with contractors. Of note, I refreshed the brand for Young Living, escalating revenue from $400M to $2B+ in 3 years, allowing entry into new global markets with a 97% approval rating of the new brand positioning and direction.

Salt Lake City, Ut, Us

After leaving the day-to-day operations at the agency I co-founded, I continued to serve as Founder/Board-member, and then Chairman of the board. In this capacity, I helped navigate the biggest decisions that affected all stakeholders at Struck. From setting our financial and organizational goals, to strategic partnerships, new markets and more. The business acumen that I have compiled from doing both client work as well as starting several companies from scratch came to bear perfectly as a focused voice on the board of directors.

Salt Lake City, Ut, Us

Struck started in the basement with two guys and a dream—a dream based on a strong belief that exceptional design can drive exceptional business results. It's now a full-service creative agency that builds and promotes brands through a philosophy of making brands greater than they are. I was in charge of the design and interactive teams. I headed up the opening of a second office in PDX in order to attract more talent and international Clients. We eventually spread across four offices nationwide with our headquarters nestled in downtown Salt Lake City. Our client list included such great companies as DreamWorks, Jack in the Box, Gatorade, PepsiCo, and many, many others.Struck has been honored with just about every industry award there is, including one of AdAge's Small Agencies of the Year in 2011, a Gold from the London International Awards, and the Site of the Year from FWA.

Salt Lake City, Ut, Us

Salt Lake City, Ut, Us

GungHo was a focus/energy supplement that came in a small gel packet. I wrote the original business plan and marketing strategy, brought on business partners who then helped raise capital. I then developed the visual brand, wrote the marketing messages, created and maintained our social media presence, as well as the digital strategy and execution. Eventually sold to Basic Research and shelved. Most importantly, I learned a whole damn lot.

Us

Agel was a health and wellness company that invented a new type of category that we called "gelceuticals". As the CCO at Struck, I led the strategic and marketing efforts as completely outsourced marketing team that named the company, products, wrote the Startegy, and then executed on every aspect off the marketing and branding plan. So when I joined the team in first a part-time and then a full-time role, I was able to hit the ground running. We launched new products, re-calibrated the Distributor on-boarding system, and looked to revolutionize an industry with a full digital transformation that was designed to make managing sales and volume as easy as using social media.