Leading all marketing analytics for Faire on both sides of the marketplace.

Leading a team of managers and analysts for all things Global Consumer MA at Uber!

•Created multiple analyses to uncover rider behavior trends, using diverse and often disparate sets of data. Created campaigns that have reached audiences of over 250K plus, while implementing A/B testing to assess effectiveness of multiple treatment types to add an incremental trips.•Created and managed competitive strategy, and data tracking for competition in the various regional cities. Designed standardized dashboard to allow stakeholders to track KPIs and help inform decision making on promo-usage in cities. Executed and analyzed A/B test campaigns that increased incremental trips by up to 5% or more.•Managed, updated, iterated on, and distributed standardized Marketing Dashboard to 50% of US cities. Created city level OKR tracking to better inform strategic decisions for city teams.•Developed standardized dashboard, metrics, and reporting for on-ground US partnerships teams to assess activation and partnership effectiveness. •Created interaction models for team management and transition in addition to managing analytics trainings of new hires. Created processes and leveraged leadership techniques to help new team address stakeholder needs.

Analyzed individual program campaigns, developing Campaign Analysis Reports for Acquisitions and E-Renewals on a monthly basis. Analyzed email performance and develop monthly CARs to determine changes to on going testing as well as determine testing wins to apply to future campaigns. Created and developed program budgets in excess of $20M using in-depth analysis of all KPIs to determine trending and apply to program projections for each fiscal year. Developed monthly Campaign Analysis Reports for Acknowledgements, Monthly Giving and Telemarketing programs. Created on-going analysis and process of all telemarketing campaigns on a monthly basis. Managed on-going analysis of the constituent file, both at the direction from fundraising Directors, as well as self initiated, in order to help drive strategic decisions for maximizing net revenue for NWF. Managed preparation of selection instructions for direct mail, telemarketing, email and website marketing campaigns based on detailed analysis of the current membership file and results of previously mailed marketing campaigns. Managed list pulls and verified that all are completed in accordance with scheduled deadlines.Managed the preparation of selection instructions for marketing campaigns based on detailed analysis of the current membership file and results of previously mailed marketing campaigns as well as make recommendations to maximize performance within each campaign. Managed the DonorCentrics Explorer tool and data feeds between Merkle and Target Group. Created and managed on-going analyses to discover ways to become more efficient at generating increased response and revenue, while decreasing costs and mailing fewer contacts without sacrificing donor retention or net revenue.

Created complex marketing analysis reports through Salesforce for large scale clients such as The Bureau of National Affairs. Utilized complex Excel functions to create detailed analyses showing client data in relation to different marketing efforts, with a specific emphasis in the flow of client sales through various marketing outlets. Presented findings to various managers and provided insights on marketing changes and overall tracking methodology to better show the effectiveness of various types of marketing through a products life cycle.

Managed the mobile marketing, print production, kitting, and distribution of creative projects for major clients Walmart ($100M annual sales), DirecTV ($100M annual sales) and Sam’s Club in an agency style environment. Acting Marketing Manager for AOL Account.Developed, managed and communicated multiple creative and production timelines simultaneously (over 150 annually). Ensured timeline integrity by adhering to both external and internal stakeholder compliances, gaining copy and art approval, and managing any legal issues that could impede the timely completion of a project.Created various marketing POP material (over 300 individual pieces annually), both in store and virtual including brochures and mobile landing pages for major clients.Created and managed print, kitting and distribution matrixes for upward of 3600 retail stores, as well as for various trade shows and events.Setup, tracked and maintained inventory levels of 12M+ pieces of client material.Tracked and reported on creative project costs totaling upwards of $4M annually.Submitted bids to vendors and award jobs for projects encompassing 2M pieces and $200K in cost on average.

Conducted and analyzed research related to business operations in relation to financial management and product quality.Analyzed data to foster higher service efficiency rates.Assisted clients with new ideas in relation to product failure data. Facilitated sales, assisted in research with regards to new products, and followed through to full cycle implementation and launch of new products. Created and proposed sales generating marketing ideas to directorsAnalyzed and created reports regarding fiscal year to date and week to date sales data.

Taught students between 7th and 12th grade in various subjects by preparing needed materials and accurate lesson plans during teacher absences. Assisted teachers by administering class materials and teaching responsibilities. Teamed with teachers to prepare an effective and efficient curriculum for the students.

Organized and assisted the Executive Director on business meetings . Collaborated with other managers and worked cross-functionally with marketing, sales, promotions, and external suppliers Designed and created marketing materials using MS Office.

Administered cash handling with daily direct customer interaction and demonstrated ability to maintain composure and work efficiently in fast paced environment while preserving strict confidentiality. Provided exemplary service to all customers, by handling and resolving all customer issues and concerns in a timely and professional manner. Provided technical direction and delegated technical tasks to the team according to quality procedures.

Supplied consumers with exemplary customer service by handling all purchasing and shipping issues in store. Acted as Assistant Manager for 6 month periodAppointed various task to subordinates while consistently interacting with upper management as Assistant ManagerTrained new co-workers in handling shipping, paper work, and cash register