Lead corporate branding & communications to support the growth of the business in India and Emerging Markets, which covers a set of 15+ countries including Russia & CIS, Brazil, Colombia, China, South Africa, and Australia among others. Responsible for the corporate brand presence online including the website, social media and other digital initiatives. Lead internal communications including CEO communication, editorial for the house magazine, and content curation & publishing across media. Was a core member of the team involved in handling the company’s transition to renewed brand and visual identity pivoted around the organizational belief that Good Health Can’t Wait.

Responsible for building greater global visibility and understanding of the ISB brand, and increasing the impact of marketing activities supporting all Programmes (Full Time, Part Time, Executive) and Research Centres at campuses in Hyderabad and Mohali; Lead Media Relations: official spokesperson and advisor to the leadership on all reputational matters; Digital Communication: presence on web, social and mobile; Editor and Publisher of the ‘ISBInsight’ – ISB’s flagship research quarterly.Grew ISB’s visibility as a thought-leader through strategic media outreach and content marketing. Spearheaded the digital transition of ISB’s research publication – built the online platform and developed the early model for content marketing. Led school through multiple periods of severe reputational crisis.

Responsible for identifying and nurturing donor prospects including HNIs, Corporates and Foundations aimed at raising philanthropic funds , and establishing institutional relationships. Over the 3 years, established and nurtured several institutional relationships, handled CxO-level engagement on a sustained basis, and was involved in raising significant philanthropic funds in support of the school.